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Champions

Awards in this category cannot be entered directly.

5.1 Champions of Diversity and Equality Award
This is a new award for 2018 and reflects the commitment of the Marketing Society to promote diversity and equality across all areas of potential discrimination in our industry including gender, race, LBGTI sexual orientation, disability and mental health.

Nominations of less than 500 words are invited and can relate to an overall organisational approach or a specific project. The shortlist will be invited to compete a questionnaire for final assessment.

5.2 Brand Brave Award
This is a new global award for 2018 and can be entered by nominations of less than 500 words.

We are looking for brands which:

  • Have taken risks – and succeeded against the odds
  • Challenger brand – Davids that have taken on Goliaths
  • Or Goliaths that have dramatically reinvented themselves
  • Have done a brilliant job on limited resources
  • Created or encouraged positive social change

A judging panel will nominate a shortlist of Brave Brands from entries across all categories who will then be asked to complete a questionnaire for final assessment. The winner of this award will go forward for a new international award being developed by the Marketing Society across our global hubs.

5.3 Chairman’s Award for a Small to Medium Sized Enterprise (SME) - Client and Agency

The Star Awards Chair will select entries from SMEs from across all categories for this award. SME Clients must have less than 100 staff and SME Agencies must have less than 10 staff.

5.4 Star Agency of the Year
Agencies are shortlisted based on the overall performance of their Star Awards entries and will be invited to complete a questionnaire detailing the overall agency performance in 2017.

The judges will score the following areas:

  • Performance of their Star Award papers - 30 points
  • Overall achievements in 2017 – 20 points
  • Reputation as strong Employer Brand – 20 points
  • Commitment to training and development - 20 points
  • Involvement in and support of the industry - 10 points

5.5 Star Marketing Team of the Year
Marketing teams are shortlisted based on the performance of their Star Awards entries and will be invited to complete a questionnaire detailing their overall team and organisation performance in 2017.

The judges will score the following areas:

  • Performance of their Star Award papers - 30 points
  • Overall achievements in 2017 – 20 points
  • Reputation as strong Employer Brand – 20 points
  • Commitment to training and development - 20 points
  • Involvement in and support of the industry - 10 points

5.6 Inspirational Agency Leader of the Year
This is a new award for 2018 and is entered by nominations of less than
500 words.

We are looking for individuals who have:

  • A story which is an inspiration to others
  • Demonstrated bravery, original thinking or outstanding leadership
  • Shown real achievement with their agency
  • Contributed to thought leadershipin the industry

Shortlisted candidates will be invited to complete a questionnaire which our judging panel will use to select the winner.

5.7 Inspirational Marketing Leader of the Year
This is a new global award for 2018 and is entered by nominations of less than 500 words.

We are looking for individuals who have:

  • A story which is an inspiration to others
  • Demonstrated bravery, original thinking or outstanding leadership
  • Shown real achievement with their brand or organisations
  • Contributed to thought leadership in the industry

Shortlisted candidates will be invited to complete a questionnaire which our judging panel will use to select the winner. The winner of this award will also be considered for a new international award being developed by The Marketing Society across our global hubs.

Gold star tip
Show your results. Make sure you tell the judges about the campaign results. They want to know your objectives (what you set out to do) and the results (how successful the project was) and how the two match up.

Entry Deadline

 The entry deadline for awards is 5pm on February 19th!

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