Communication Awards

Sponsored by VisitScotland

Judging criteria in this category has a greater emphasis on creative  execution and implementation.

3.1 Advertising
Submissions are invited for campaigns or projects that demonstrates strategic and creative excellence and advertising effectiveness.

3.2 Brand Experience – Including Sponsorship and Event Marketing

Submissions are invited from campaigns or projects which demonstrate strategic and communication excellence in creating an effective brand experience which may include the use of sponsorship and or event marketing.

This award is sponsored by SMG Insight / You Gov

3.3 Design
Submissions are invited for any project that demonstrates strategic and creative excellence and design effectiveness.

3.4 Digital Communication
Submissions are invited that demonstrate creative and communication excellence as well as digital and e-commerce effectiveness including mobile marketing and social media.

3.5 Media
Submissions are invited from any campaign or project that demonstrates strategic and creative and effective use of media strategy, planning and channels.

This award is sponsored by The Scotsman.

3.6 PR
Submissions are invited from any campaign or project that demonstrates strategic and creative excellence and PR effectiveness.

This award is supported by the CIPR.

The following areas will be scored;

  • Ambition and clarity of objectives /15 points
  • Strategic thinking and effective planning /15 points
  • Originality, creativity, execution and implementation /25 points
  • Scale and evidence of results /25 points
  • Presentation of entry /10 points
  • Quality of writing /10 points

Key Dates

Awards Dinner 8th June 2017

Sponsors and Supporters

Main Sponsor

Cello signal

 

Strategic Partners

Scottish Government

 

Visit Scotland

Event Partner

Lux Events

Creative Partner

Always Be content

Print Partner

McAllister Litho Glasgow

Digital Partner

Tuna

Star Awards Sponsors and Supporters

The Scotsman
Denholm
The Union
Maxxium
Ignition Marketing
Marerial
Jump Marketing
People Make Glasgow
Leith
Young Enterprise Scotland
Hignland Spring
SQA
Virgin Airlines
Delta
SMG
Tayburn
Big Partnership
Edrington
Hudson
PPA Scotland
Market Research Society
CIPR
Forth Wines
Forth Wines
Caorunn Gin