Sponsored by VisitScotland
Judging criteria in this category has a greater emphasis on creative execution and implementation.
Submissions are invited for campaigns or projects that demonstrates strategic and creative excellence and advertising effectiveness.
3.2 Brand Experience – Including Sponsorship and Event Marketing
Submissions are invited from campaigns or projects which demonstrate strategic and communication excellence in creating an effective brand experience which may include the use of sponsorship and or event marketing.
This award is sponsored by SMG Insight / You Gov
Submissions are invited for any project that demonstrates strategic and creative excellence and design effectiveness.
3.4 Digital Communication
Submissions are invited that demonstrate creative and communication excellence as well as digital and e-commerce effectiveness including mobile marketing and social media.
Submissions are invited from any campaign or project that demonstrates strategic and creative and effective use of media strategy, planning and channels.
This award is sponsored by The Scotsman.
Submissions are invited from any campaign or project that demonstrates strategic and creative excellence and PR effectiveness.
This award is supported by the CIPR.
The following areas will be scored;
Awards Dinner 8th June 2017