Sponsored by The Scottish Government
2.1 Brand Development
Submissions can cover all aspects of brand development from a new product or service to a brand extension or brand revitalisation.
2.2 Digital Strategy
Submissions are invited that demonstrate effective development of digital strategy including efficient use of appropriate channels and platforms.
2.3 International Marketing
Submissions can cover any aspect of marketing used to develop business and brands in an international market or markets.
For 2.1, 2.2 & 2.3 the judges will score the following areas;
2.4 Integrated Marketing – Including Direct Marketing
Submissions are invited from any project that demonstrates strategic and creative excellence as well as the effectiveness from a fully integrated or direct marketing campaign.
2.5 Marketing in Society – Including Cause Related, Charity and Not For Profit
Submissions are invited that demonstrate marketing effectiveness and a positive impact on society.
For 2.4 & 2.5 the judges will score the following areas;
2.6 Marketing Planning – including Resources, Research and Insights
Submissions can cover all aspects of marketing planning from the development of capabilities and resources to research leading to customer and consumer insights.
This award is supported by Jump Research –
The Marketing Society Scotland Research Partner and the Market Research Society
The judges will score the following areas;
Awards Dinner 8th June 2017