Strategy Awards

Sponsored by The Scottish Government

2.1 Brand Development
Submissions can cover all aspects of brand development from a new product or service to a brand extension or brand revitalisation.

2.2 Digital Strategy
Submissions are invited that demonstrate effective development of digital strategy including efficient use of appropriate channels and platforms.

2.3 International Marketing
Submissions can cover any aspect of marketing used to develop business and brands in an international market or markets.

For 2.1, 2.2 & 2.3 the judges will score the following areas;

  • Scale of ambition and clarity of objectives /15 points
  • Strategic thinking and effective planning /25 points
  • Effective execution and implementation of plans /15 points
  • Scale and evidence of results /25 points
  • Structure and presentation of entry /10 points
  • Quality and craft of writing /10 points

2.4 Integrated Marketing – Including Direct Marketing
Submissions are invited from any project that demonstrates strategic and creative excellence as well as the effectiveness from a fully integrated or direct marketing campaign.

2.5 Marketing in Society – Including Cause Related, Charity and Not For Profit
Submissions are invited that demonstrate marketing effectiveness and a positive impact on society.

For 2.4 & 2.5 the judges will score the following areas;

  • Ambition and clarity of objectives /15 points
  • Strategic thinking and effective planning /25 points
  • Originality, creativity, execution and implementation /15 point
  • Scale and evidence of results /25 points
  • Structure and presentation of entry /10 points
  • Quality and craft of writing /10 points

2.6 Marketing Planning – including Resources, Research and Insights
Submissions can cover all aspects of marketing planning from the development of capabilities and resources to research leading to customer and consumer insights.

This award is supported by Jump Research –
The Marketing Society Scotland Research Partner and the Market Research Society

The judges will score the following areas;

  • Scale of ambition and clarity of objectives /15 points
  • Effective use of marketing planning resources and capabilities /25 points
  • Effective execution and implementation of plans /15 points
  • Scale and evidence of results /25 points
  • Structure and presentation of entry /10 points
  • Quality and craft of writing /10 points

Key Dates

Awards Dinner 8th June 2017

Sponsors and Supporters

Main Sponsor

Cello signal

 

Strategic Partners

Scottish Government

 

Visit Scotland

Event Partner

Lux Events

Creative Partner

Always Be content

Print Partner

McAllister Litho Glasgow

Digital Partner

Tuna

Star Awards Sponsors and Supporters

The Scotsman
Denholm
The Union
Maxxium
Ignition Marketing
Marerial
Jump Marketing
People Make Glasgow
Leith
Young Enterprise Scotland
Hignland Spring
SQA
Virgin Airlines
Delta
SMG
Tayburn
Big Partnership
Edrington
Hudson
PPA Scotland
Market Research Society
CIPR
Forth Wines
Forth Wines
Caorunn Gin