Results

 

DEVELOPMENT CATEGORY

STAR SCHOOL AWARD

WINNER: Vision, Fortrose Academy

 

STAR MARKETING STUDENT

WINNER: Kieran Skelton, University of Stirling

David Cotter, University of Strathclyde

Sam MacKenzie, Glasgow Caledonian University

 

STAR CREATIVE STUDENT

WINNER: Sarah Mary Macrae, Edinburgh College

Christina Giannakou, Edinburgh College

Abbie Longmuir, Duncan of Jordanstone

Catriona Munro, Edinburgh College

Emma Murray, Robert Gordon University

Jamie Stein, Duncan of Jordanstone

 

RISING AGENCY STAR

WINNER: Caroline Smith, Cello Signal

Lynsay Cameron, Digitonic

Jenny Emslie, Sunshine Communications

Fiona Hayes, Wire

Ashley Walton, MediaCom

Joe Wyman, DigitasLBi

 

RISING CREATIVE STAR

WINNER: Jed Case & Rory Imlach, The Union

Carolina Aviles, The Leith Agency

Ashley Campbell, Wire

Jade MacFarlane, Made Brave

Garry Reeve, Lewis

Helen Sell, The Gate

 

RISING MARKETING STAR

WINNER: Peter Sanchez, Tesco Bank

Amanda Burns, Calmac

Nicola Davidson, Mallzee

Melissa Dunbar, RBS

Hannah Kammerer, VisitScotland

Susan Walkinshaw, Maxxium

 

STRATEGIC CATEGORY

BRAND DEVELOPMENT

 AGENCY

CLIENT

ENTRY

AWARD

 -

Edrington

The Macallan reinvented; introducing Rare Cask Black

 

 -

Pickering's Gin

The #Ginbaubles that Stole Christmas

GOLD

Story

VELUX

Seeing VELUX in a brand new light

SILVER

STV Creative

ScotPulse

We Love Opinions

BRONZE

Teviot Creative Ltd

The Carlson Resider Hotel Group

Radisson RED: The birth of a hotel revolution

 

The Union

Caledonian Brewery

Caledonian Brewery: Adventure Awaits

 

 

DIGITAL STRATEGY 

AGENCY

CLIENT

ENTRY

AWARD

Bright Signals

Tennent

Tennent Lager Digital Strategy 2016

GOLD

The Lane Agency

Caledonian MacBrayne

The Millennials Pitch

 

Frame

Caledonian MacBrayne

Your West Coast / Home on the Sea

BRONZE

The Gate

Scottish Government

PlayTalkRead

 

The Leith Agency

The Famous Grouse

Making The Famous Grouse Brand Famous Online

 

The Union

VisitScotland

The spirit of Scotland's people

SILVER

 

INTEGRATED MARKETING

AGENCY

CLIENT

ENTRY

AWARD

Guy & Co

Border Biscuits

A Bigger Bite of the Biscuit Market for Border

SILVER

Story

VELUX

How we took VELUX white-painted roof windows straight to No.1

 

Story UK

New College Lanarkshire

How Celebrating Skills Secured Success

 

The Leith Agency

Scottish Government

Everybody Can Save A Life

GOLD

The Leith Agency

The Royal Bank of Scotland

Becoming The Royal Bank For Scotland

 

The Union

VisitScotland

Taking Scotland's spirit to the world

BRONZE

 

INTERNATIONAL MARKETING

 AGENCY

CLIENT

ENTRY

AWARD

 -

Edrington

The Macallan Double Cask

GOLD

Emperor

The University of Edinburgh Business School

Postgraduate Student Recruitment Campaign

SILVER

VisitScotland PR Team

VisitScotland

St Andrew’s Day 2016 – Where is Andrew?

BRONZE

 

MARKETING PLANNING - INCLUDING RESOURCES, RESEARCH & INSIGHTS

AGENCY

CLIENT

ENTRY

AWARD

 

Vets Now

Taking care of the brand - Your pet emergency service

 

Teviot Creative Ltd

The Carlson Resider Hotel Group

Radisson RED: The birth of a hotel revolution

 

The Leith Agency

Scottish Government

How Insight Helped Inform The Public About Child Sexual Exploitation

GOLD

The Union

Caledonian Brewery

Adventure Awaits

BRONZE

The Union

Food Standards Scotland

The Trouble with Treats - Tackling Scotland's Obesity Crisis

SILVER

 

MARKETING IN SOCIETY - INCLUDING NOT FOR PROFIT, CHARITY & CAUSE-RELATED

AGENCY

CLIENT

ENTRY

AWARD

Frame

Scottish Refugee Council

A Cup of Tea with a Refugee

 

Story UK

Stoats

Make a hungry child smile – with porridge

 

Studio Something

See Me

See Me - It's Okay To Not Be Okay

BRONZE

The Leith Agency

Scottish Government

More Than A Movie: How Scotland Helped Save The World

GOLD

The Leith Agency

Drinkaware

A Healthy Change: How Drinkaware Tackled Everyday, Routine Drinking

SILVER

Union Direct

Scottish National Blood Transfusion Service

Are you the type to save a life?

 

 

COMMUNICATION CATEGORY 

ADVERTISING

AGENCY

CLIENT

ENTRY

AWARD

Frame

Caledonian MacBrayne

Friends with Benefits

 

Studio Something

Daily Record

An Ode to the Diehards

 

The Leith Agency

The Royal Bank of Scotland

Reconnecting with Scotland

SILVER

The Leith Agency

Scottish Government

How Advertising Helped Scotland (Help) Save The World

BRONZE

The Leith Agency

Scottish Government

Child Sexual Exploitation: Raising Awareness of An Invidious Crime

GOLD

The Union

Food Standards Scotland

How some fowl play got Scotland barbecuing safely

 

 

BRAND EXPERIENCE - INCLUDING SPONSORSHIP AND EVENT MARKETING

AGENCY

CLIENT

ENTRY

AWARD

APS Group

National Library of Scotland

Revealing Scotland's Cultural History of Disease, Darkness and Death

GOLD

Material_UK

SSE

Presenting Partner of Andy Murray Live

 

Multiply

Maxxium

Highland Park, Ushering in a New Dawn of Whisky Drinkers

 

Story

VELUX

Taking the trade on the VELUX white-painted journey

SILVER

The Leith Agency

RBS

Dramatising RBS' Brand Relaunch Internally

 

The Union

Scottish Government

Overcoming a fear of mice to get people online

BRONZE

 

DESIGN

AGENCY

CLIENT

ENTRY

AWARD

D8

Tennent Caledonian Breweries

Fresh fizz for a market leader - T bar fount

GOLD

Flock Creative

Caskstrength Creative

Exile Casks. Discover. Liberate. Enjoy.

 

LEWIS

National Museums Scotland

360 Million Years Of History In The Palm Of Your Hand

 

Signal

National Galleries Scotland

National Galleries Scotland Website

SILVER

STV Creative

ScotPulse

Personality Counts

BRONZE

Teviot Creative Ltd

The Carlson Rezidor Hotel Group

Radisson RED: Creation of a new hotel brand

 

  

DIGITAL COMMUNICATION

AGENCY

CLIENT

ENTRY

AWARD

Bright Signals

Tennent

Tennent Lager Digital 2016

GOLD

Bright Signals

Macsween

Breaking through the haggis glass ceiling

SILVER

Material_UK

SSE

The Power of Sound: SSE & LISNR

BRONZE

Signal

Sainsbury's Bank

Lifestage email campaign

 

The Lane Agency

Caledonian MacBrayne

The Millennials Pitch

 

Whitespace and Smarts

Scottish Government

Scotland's Winter Festivals 2016-2017

 

 

MEDIA

AGENCY

CLIENT

ENTRY

AWARD

Carat Edinburgh

VisitScotland

Building Human Connections To Drive Greater Urgency To Visit

 

Carat Edinburgh

The Scottish Government

Climate Change: Making It your Mission

 

Carat Edinburgh

Kipling

Kipling: Live In The Moment

 

MediaCom

VELUX

Running Out Of Room

SILVER

Republic of media

Food Standards Scotland

Why did the chicken fail to ruin summer?

GOLD

Republic of Media

Scottish Children's Lottery

Scottish Children's Lottery - Launch 2016

BRONZE

 

PR

AGENCY

CLIENT

ENTRY

AWARD

Frame

Social Bite

Social Bite's Difficult Second Album

GOLD

Material_UK

The Glasgow Jazz Festival

The Glasgow Jazz Festival – Bringing Saxxy Back

 

Stripe Communications

The Royal Edinburgh Military Tattoo

Presenting the Tattoo as international entertainment company

SILVER

Wire

Tennent Caledonian Breweries

Beer Here Now

 

Wire

Jura

The Different Sides of Jura

 

Wire

Piping Live!

The Moments That Matter

BRONZE

 

SECTOR CATEGORY

FINANCIAL AND PROFESSIONAL SERVICES

AGENCY

CLIENT

ENTRY

AWARD

Signal

Sainsbury's Bank

Champion vs. Challenger campaign

 

Signal

Sainsbury's Bank

Lifestage email campaign

BRONZE

Synergy

Standard Life Investments

Ryder Cup Sponsorship

 

The Leith Agency

The Royal Bank of Scotland

Becoming The Royal Bank For Scotland

GOLD

Union Direct

Scottish Widows

A little more conversation, a little less inaction please.

SILVER

 

FOOD AND DRINK

AGENCY

CLIENT

ENTRY

AWARD

Guy & Co

Border Biscuits

A Bigger Bite of the Biscuit Market for Border

 

 -

Pickering's Gin

The #Ginbaubles that Stole Christmas

BRONZE

PUNK Creative

Whyte & Mackay

Stay Smooth, Glasgow

SILVER

The Union

Food Standards Scotland

How some fowl play got Scotland barbecuing safely

GOLD

The Union

Simon Howie

The Great Chieftain o’ the Sales Race

 

The Union

Caledonian Brewery

Adventure Awaits

 

 

PUBLIC SECTOR

AGENCY

CLIENT

ENTRY

AWARD

MediaCom

HSC Public Health Agency

No More Dead Ends

 

Story UK

New College Lanarkshire

How Celebrating Skills Secured Success

BRONZE

Studio Something

See Me

It's Okay To Not Be Okay

GOLD

The Leith Agency

Scottish Government

Cancer Isn’t What It Used To Be

 

The Leith Agency

Scottish Government

Everybody Can Save A Life

SILVER

The Union

Food Standards Scotland

The Trouble with Treats - Tackling Scotland's Obesity Crisis

 

 

RETAIL

AGENCY

CLIENT

ENTRY

AWARD

Story UK

VELUX

Seeing VELUX in a brand new light

GOLD

The Union

Miller Homes

Miller Homes. Taken care of.

SILVER

The Union

Lens Self Storage

Winning the space race in Glasgow

BRONZE

 

TECH SECTOR

AGENCY

CLIENT

ENTRY

AWARD

Digitonic

Renault

Renault Range Roadshow mDoc Campaign

 

Front Page

Disney

Shooting for the Stars

SILVER

Tayburn

Float

How marketing can help tech businesses navigate the investment journey

BRONZE

The Union

Skyscanner

Taking a journey into code

GOLD

 

TOURISM, LEISURE & SPORT

AGENCY

CLIENT

ENTRY

AWARD

APS Group

National Library of Scotland

Revealing Scotland's Cultural History of Disease, Darkness and Death

BRONZE

Frame

Caledonian MacBrayne

Friends with Benefits

 

Front Page

Disney

Shooting for the Stars

 

The Union

Scottish Youth Hostel Association

Putting the 'youth' in Scottish Youth Hostels

SILVER

The Union

VisitScotland

Taking Scotland's spirit to the world

GOLD

Wire

Piping Live!

The Moments That Matter

 

 

CHAMPIONS CATEGORY

PIONEERING SPIRIT AWARD

WINNER: Manboobs, MACMA, Argentina

Edible Six Pack Rings, Saltwater Brewery, USA

End the Silence, La Sirena, Dominican Republic

 

CHAIRMAN’S AWARD FOR FIRST TIME ENTRY

AGENCY WINNER: APS Group

Digitonic 

Emperor

Synergy

Teviot Creative

 

CLIENT WINNER: National Library of Scotland

Caledonian Brewery

Edinburgh University Business School

Float

New College Lanarkshire

Scot Pulse

 

CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE

AGENCY WINNER: PUNK Creative

Flock

Guy & Co

Primate

Studio Something

 

CLIENT WINNER: Macsween

Pickering’s Gin

Piping Live

See Me

Social Bite

The Royal Edinburgh Military Tattoo

 

STAR AGENCY OF THE YEAR

WINNER: The Union

Bright Signals

Cello Signal

Frame

Story

The Leith Agency

 

STAR MARKETING TEAM OF THE YEAR

WINNER: VELUX

Food Standards Scotland

Tennent Caledonian Breweries

The Royal Bank of Scotland

The Scottish Government

VisitScotland

 

AGENCY STAR OF THE YEAR

WINNER: David Craik, Bright Signals

Terresa Aitken, Signal

Fiona Burton, The Leith Agency          

Karen Kneale, Story

Stephen McCranor, Frame

Nicci Motiang, The Union

 

MARKETING STAR OF THE YEAR

WINNER: Pauline Aylesbury, The Scottish Government

Paul Condron, Tennent Caledonian Breweries

Katherine Goodwin, Food Standards Scotland

Mark Irwin, VisitScotland

Ashley Nelson, VELUX

Anna Vaughn, Royal Bank of Scotland

 

Get in Touch

Marketing Society Scotland,
c/o Lux Events,
8 Randolph Place,
Edinburgh
EH3 7TE

0131 466 7199
louise@luxevents.co.uk

Key Dates

Awards Dinner 8th June 2017

Sponsors and Supporters

Main Sponsor

Cello signal

 

Strategic Partners

Scottish Government

 

Visit Scotland

Event Partner

Lux Events

Creative Partner

Always Be content

Print Partner

McAllister Litho Glasgow

Digital Partner

Tuna

Star Awards Sponsors and Supporters

The Scotsman
Denholm
The Union
Maxxium
Ignition Marketing
Marerial
Jump Marketing
People Make Glasgow
Leith
Young Enterprise Scotland
Hignland Spring
SQA
Virgin Airlines
Delta
SMG
Tayburn
Big Partnership
Edrington
Hudson
PPA Scotland
Market Research Society
CIPR
Forth Wines
Forth Wines
Caorunn Gin