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Scottish history has been whitewashed.

Can your idea colour its future?

Aspiring Creative Star Award 2021

Within our story are the memories, actions and voices of black people. People who never made it to the history books. Whose legacies were never taught in our classrooms or seen in our streets.

There is more than one side to our story. The Marketing Society Scotland and Union Direct are challenging you to tell it. We’re asking anyone aspiring towards a creative career in the advertising industry, to shine a light on the full story of Scottish history.

redress the balance and bring black Scottish history into the mainstream.


1. Start with the brief

Download the brief and get to know the challenge, your audience and what success looks like.

2. Enter your idea

When you’re ready, upload your entry here. Get your big idea out there and change the race conversation in Scotland.

Entries open 15th Feb and close 1st april 2021

Open to anyone aspiring towards a creative career in the advertising industry, regardless of education level or age.

Enter Now

The winning entrant will receive:

A paid placement at the award-winning creative agency, Union Direct
Union Direct is a straight-talking creative agency based in Edinburgh. You’ll be part of the creative team, have your ideas heard, work on live briefs and get your foot in the door of the industry.

The Aspiring Creative Award 2021
The Marketing Society Star Awards are renowned for recognising the achievements of great work and great people in our industry. As a winner, you'll join this prestigious set and receive your award at the annual gala in June 2021.

The opportunity to see your work make a difference  
We hope to have the winning entry realised and put out into the public sphere. (How we approach this depends on the details of the winning entry).

Meet The Judges

Simon Crunden, Managing Director, Republic of Media

Miles Greenwood - Curator of Legacies and Empire, Glasgow Life

Aarti Joshi - Head of Marketing & Communications, DF Concerts

Sir Geoff Palmer - Professor Emeritus in the School of Life Sciences at Heriot-Watt University

Barrington Reeves, Creative Director, Too Gallus

Sheryl Thompson - Creative Director, Union Direct

Saoirse McKenna - Copywriter, Union Direct

Anna Vaughan - Advertising Lead, NatWest Group 

Asif Khan - Director, Scottish Poetry Library

Entry Deadline 1st april 2021

Upload your entry

Download the brief

Development Category Partner

Communication Category Partner

Chairman’s & Champions Category Partner

Event Partner

Creative Partner

Digital Partner

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