Skip to the content

Chairman's & Champions

Awards in this category cannot be entered directly.

5.1 Chairman’s Award for a First Time Entry (FTE)
The Star Awards Judging Chair will select FTEs from across all categories for this award.

This award is not open for general entry.

5.2 Chairman’s Award for a Small to Medium Sized Enterprise (SME)
The Star Awards Judging Chair will select entries from SMEs from across all categories for this award. SME Clients must have less than 100 staff and SME Agencies must have less than 10 staff.

This award is not open for general entry.
 

Covid 19 Awards

These awards have been created to recognise the great work carried out across the industry in response to the Covid 19 health pandemic in 2020.

5.3 Best Covid-19 Virtual Event
Nominations of less than 500 words are invited for organisations or projects which have demonstrated strategic and creative excellence leading to an effective virtual event during a very challenging time.

This may have been an event created and developed during the pandemic or where plans had to be changed or adapted.

The shortlist will be invited to complete a questionnaire and given the opportunity to submit a PDF document with more details in  support of their work.

The questionnaire will cover 4 key areas:

  • Ambition and clarity of objectives
  • Strategic thinking and effective planning
  • Originality, creativity, execution and implementation 
  • Scale and evidence of results  

This award is free to enter.

5.4 Best Covid-19 Marketing Plan
Nominations of less than 500 words are invited for organisations or projects which have demonstrated strategic and creative excellence leading to an effective marketing plan or campaign during a very challenging time.

The shortlist will be invited to complete a questionnaire and given the opportunity to submit a PDF document with more details in  support of their work.

The questionnaire will cover 4 key areas:

  • Ambition and clarity of objectives
  • Strategic thinking and effective planning
  • Originality, creativity, execution and implementation 
  • Scale and evidence of results  

This award is free to enter.


5.5 Champions of Diversity and Equality Award

This award reflects the commitment of The Marketing Society to promote diversity and equality across all areas of potential discrimination in our industry including gender, race, LBGTI sexual orientation, disability and mental health. Nominations of less than 500 are invited on our website and can relate to an overall organisational approach or a specific project. Nominees will then be asked to complete a short questionnaire and given the opportunity to submit a PDF document showing examples or support of their work.

The following areas will be scored:

  • Ambition and clarity of objectives
  • Strategic thinking and effective planning
  • Originality, creativity, execution and implementation 
  • Scale and evidence of results  

This award is sponsored by The Scottish Government and  is free to enter.

5.6 Star Agency of the Year
This award is not open for direct entry. Agencies are shortlisted based on the overall performance of their Star Awards entries and will be invited to complete a questionnaire and nominate two papers they wish to be considered by the final judging panel.

The judges will score the following areas;

  • Performance of Star Award papers - 40 points
  • Overall achievements and  performance as an organisation - 30 points 
  • Commitment to training and development - 10 points
  • Employer Brand reputation e.g. commitment to diversity, equality and inclusion - 10 points
  • Involvement in and support of the Industry  - 10 points

5.7 Star Marketing Team of the Year
This award is not open for direct entry. Marketing teams are shortlisted based on the overall performance of their Star Awards entries and will be invited to complete a questionnaire and nominate two papers they wish to be considered by the final judging panel.

The judges will score the following areas;

  • Performance of Star Award papers - 40 points
  • Overall achievements and  performance as an organisation - 30 points 
  • Commitment to training and development - 10 points
  • Employer Brand reputation e.g. commitment to diversity, equality and inclusion - 10 points
  • Involvement in and support of the Industry  - 10 points

 

5.9 Inspirational Marketing Leader of the Year
This award is entered by nominations of less than 500 words.

Please email your nomination to [email protected]

We are looking for individuals who have;

  • A story which is an inspiration to others
  • Demonstrated bravery, original thinking or outstanding leadership
  • Shown real achievement with their agency
  • Contributed to thought leadership in the industry

Shortlisted candidates will be invited to complete a questionnaire which our judging panel will use to select the winner.

5.8 Inspirational Agency Leader of the Year
This award is entered by nominations of less than 500 words.

Please email your nomination to [email protected]

We are looking for individuals who have;

  • A story which is an inspiration to others
  • Demonstrated bravery, original thinking or outstanding leadership
  • Shown real achievement with their agency
  • Contributed to thought leadership in the industry

Shortlisted candidates will be invited to complete a questionnaire which our judging panel will use to select the winner.

Enter Now

The awards deadline is 5pm on February 15 2021

Development Category Partner

Communication Category Partner

Chairman’s & Champions Category Partner

Event Partner

Creative Partner

Print Partner

Digital Partner

Digital Media Partner

Sponsors & Supporters