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2015 Case Studies

Brand Development

Submitting Organisation Title of Entry Case Study
Tennent Caledonian Breweries Black T; A Bit of a Dark Horse View
Mental health discrimination: it’s not a grey area Mental health discrimination: it’s not a grey area View
People always at the heart of strategies for Glasgow People always at the heart of strategies for Glasgow View

 Marketing Planning – Resources, Research and Insights

Submitting Organisation Title of Entry Case Study
People always at the heart of strategies for Glasgow People always at the heart of strategies for Glasgow View
Story and the Scottish Government Second-hand Smoke: Taking it right outside to protect Scotland’s kids View
The Leith Agency and The Scottish Government The Scottish Government Marketing Litter Campaign. Exposing Scotland’s shameful secret. And encouraging teenagers to keep it in their trousers. View

 International Marketing

Submitting Organisation Title of Entry Case Study
Story UK Ardbeg Day 2014 – The Peat Football World Cup View
Cutty Sark Blended Scotch Whisky Cutty Cargo Tokyo View
Famous Moments Are Worth Sharing Famous Moments Are Worth Sharing View

 Integrated Marketing

Submitting Organisation Title of Entry Case Study
The Leith Agency and The Scottish Government Bowel Screening: Don’t Take A Chance, Take The Test View
The Union Coming Between Jamie and Another Beating View
The Lane Agency How a commitment to brand integrity is helping Graham’s The Family Dairy rise above commodity status. View
The Daily Record and The Union The Record of the Moment View

 Advertising

Submitting Organisation Title of Entry Case Study
Edinburgh Festival Fringe Society and Whitespace An unboring award submission View
The Leith Agency and The Scottish Government Bowel Screening: Don’t Take A Chance, Take The Test View
The Leith Agency How the West was Won View
The Leith Agency Keeping Glasgow Moving, Making the 2014 Commonwealth Games The Best Ever View
ProjectScotland and The Union Make new friends! How ProjectScotland and The Union made volunteering cool. View

 Design

Submitting Organisation Title of Entry Case Study
Drygate Brewing Company brand design Drygate brand design View
StudioLR Seamab rebrand View
Wellpark Brewery Wellpark Brewery environment Wellpark Brewery environment View
The Union What’s in a name? View

Digital

Submitting Organisation Title of Entry Case Study
Frame - The University of Dundee - #TestDriveDundee #TestDriveDundee View
Primate & SCCR - Conquering Conflict Conquering Conflict View
The Lane Agency How all of Graham’s The Family Dairy’s Christmasses came at once. View
The Lane Agency How The Lane helped CalMac Come Home (And turn the tide). View

 Direct Marketing

Submitting Organisation Title of Entry Case Study
Tangible and Scottish Government The Little Steps That Generate Big Results View

 Event Marketing

Submitting Organisation Title of Entry Case Study
Story UK Ardbeg Day 2014 – The Peat Football World Cup View
Bank of Scotland Great Scottiish Run Bank of Scotland Great Scottish Run View
Botanic Lights: Night in the Garden Botanic Lights: Night in the Garden View
The Leith Agency How the BRU Store became the heart and soul of Glasgow 2014. View
T in the Park 2014 T in the Park 2014 View
The Leith Agency and The Scottish Government The Scottish Government Marketing Litter Campaign. Exposing Scotland’s shameful secret. And encouraging teenagers to keep it in their trousers. View

 Media

Submitting Organisation Title of Entry Case Study
VisitScotland in association with Carat Homecoming Scotland 2014 – A event for everyone right on your doorstep View
Litter - A Dirty Little Secret Litter – A Dirty Little Secret View
MediaCom Edinburgh & Story Velux – Discover Daylight Campaign View
VisitScotland in association with Carat VisitScotland & Sky Sports – ‘Brilliant Ryder Cup Moments’ View
VisitScotland in association with Carat VisitScotland and East Coast – ‘Getting passengers on board’ View

 PR

Submitting Organisation Title of Entry Case Study
Consolidated PR and The Scottish Government Don’t get scared, get checked View
GENERATION - celebrating 25 years of contemporary art in Scotland GENERATION – celebrating 25 years of contemporary art in Scotland View
Stripe Communications How IRN-BRU owned the Commonwealth Games in 2014 View
Wire Media Lotto Thanks – Celebrating Scotland’s Summer of Sport View
Tennent's Caledonian Breweries Tennent’s Lager: Pint Sized PR Stories View

Sponsorship

Submitting Organisation Title of Entry Case Study
The Leith Agency AYE, NO BAD TO THAT. HOW IRN-BRU OWNED GLASGOW 2014 COMMONWEALTH GAMES View
MATERIAL UK Caledonia Best & Sam Torrance – A year of Golfing Heaven View
The Leith Agency Doing Our Personal Best View
Highland Spring Group Agencies Highland Spring and The 2014 Ryder Cup: The perfect match View
Ryder Cup Sponsorship by Standard Life Investments Ryder Cup Sponsorship View

Cause Related & Charity

Submitting Organisation Title of Entry Case Study
ProjectScotland and The Union Make new friends! How ProjectScotland and The Union made volunteering cool. View
Sandy McIntosh, Martin's Worldwide Collection Cup Martin’s Worldwide Collection Cup View
The Leith Agency Talk to your kids: how Drinkaware tackled underage drinking by talking to parents. View
The magic of collaboration The magic of collaboration View
Worldwide Cancer Research and The Union What’s in a name? View

Financial and Professional Services

Submitting Organisation Title of Entry Case Study
Tangible and Alliance Trust From Selling to Telling View
Frame Greatness begins behind the scenes View
LEWIS Old dog, new tricks View
Ryder Cup Sponsorship by Standard Life Investments Ryder Cup Sponsorship View
Tesco Bank Win Win – Tesco Bank Current Account Launch View

Food and Drink

Submitting Organisation Title of Entry Case Study
The Leith Agency AYE, NO BAD TO THAT. HOW IRN-BRU OWNED GLASGOW 2014 COMMONWEALTH GAMES View
The Lane Agency How a commitment to brand integrity is helping Graham’s The Family Dairy rise above commodity status. View
Trex – The home of family baking Trex – The home of family baking View

Public Sector

Submitting Organisation Title of Entry Case Study
Frame - The University of Dundee - #TestDriveDundee #TestDriveDundee View
The Union Coming Between Jamie and Another Beating View
Network Rail, Frame and Grayling UK Getting everyone on board View
Be Health-Wise this Winter How our new winter preparedness campaign really took flight View
The Lane Agency The High St. hiatus: How Edinburgh city centre got its mojo back. View
The Leith Agency and The Scottish Government The Scottish Government Marketing Legislation Change Campaign: stamping out drink driving in Scotland. View

 Tourism, Leisure and Sport

Submitting Organisation Title of Entry Case Study
Edinburgh Festival Fringe Society and Whitespace An unboring award submission View
The Leith Agency Doing Our Personal Best View
The Lane Agency How The Lane helped CalMac Come Home (And turn the tide). View
The SGU and The Union The champion of golf in Scotland View
The Union and The National Library of Scotland Wha’s like us? A nation of dreams and ideas View

 Retail

Submitting Organisation Title of Entry Case Study
Maxxium UK Jim Beam. Retail History in the making. View
LEWIS PURE Spa: A site for sore eyes View
APS Group & Livingston Designer Outlet Why Realm ‘love it for less” at Livingston Designer Outlet. View

 

Enter Now

Deadline for entries 17th February 2020

Development Category Partner

Communication Category Partner

Creative Partner

Print Partner

Digital Partner

Event Partner

Sponsors & Supporters