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2016 Case Studies

Brand Development

Submitting Organisation Title of Entry Case Study
Daily Record Ordinary People. Extraordinary Lives. View
Story Ardbeg’s Ultimate Mission! View
SQA & S.O. Creative Brand View

 International Marketing

Submitting Organisation Title of Entry Case Study
Story Quartermile go above and beyond in Asia View
Whyte & Mackay & Peoplewelike The Dalmore – Online Luxury View
Pilot Fish Media How we used Facebook to make The Famous Grouse Famous in Africa View
Story Ardbeg’s Ultimate Mission View
Whitespace & The Scottish Government Scotland’s Winter Festivals Campaign 2015-16: Bring on the Winter View

 Integrated Marketing

Submitting Organisation Title of Entry Case Study
BD Network & Wire Media Jura Tastival 2015 – turning a small island whisky festival into an international brand asset View
Material_UK Tennent’s Lager – Proud to be at the Heart of T in the Park for 22 Years View
Tennent's Lager, Bright Signals, Something Something, Wire Media, Republic of Media Wellpark View
RAPP Edinburgh & Historic Scotland #bestdaysever View

 Marketing Planning – Resources, Research and Insights

Submitting Organisation Title of Entry Case Study
The Leith Agency & The Scottish Government One Knife: Many Victims. How research and insight helped the Scottish Government’s Marketing team reduce the number of victims of knife crime in Scotland. View
SQA & S.O. Creative Brand View

Digital Strategy

Submitting Organisation Title of Entry Case Study
Primate and Waterstons Transforming Waterstons (not the bookstore) View
Material_UK SSE’s Energised Digital Strategy View
The Leith Agency & The Scottish Government Live Fast Die Old. View
Story and The Scottish Government Organ Donation Scotland View

Advertising

Submitting Organisation Title of Entry Case Study
See Me The Power of ‘Are you Okay’ View
Story UK & NHS Scotland Making great strides to turn NHS grounds into healthier, smoke-free places View
Tennent's Lager, Bright Signals and Something Something Wellpark View
The Leith Agency & The Scottish Government Country Roads View

 Design

Submitting Organisation Title of Entry Case Study
Frame & Celtic Keeping the Legend Alive View
Material_WORKS & RHS Rocket Science View
Tayburn & Black Wolf Brewery Putting a Wolf in Distinguishing Clothing View

 Digital Communication

Submitting Organisation Title of Entry Case Study
Bright Signals & Tennent’s Tennent’s Lager Digital 2015 View
Mary's Meals & Whitespace A simple solution to online donations View
The Gate Interactive & The Scottish Government PlayTalkRead View

 Event Marketing

Submitting Organisation Title of Entry Case Study
Cycling Scotland Pedal for Scotland- Scotland’s Biggest Bike Event View
Material_UK & DF Concerts #HelloStrathallan – T in the Park 2015 View
Maxxium UK The Famous Grouse House View
Royal Highland Show It’s Moo-Hoosive View
Story and Stoats The Stoats Loony Dook View

Media

Submitting Organisation Title of Entry Case Study
Republic of Media and Food Standards Scotland Santa’s Ho-Ho-Horrible Christmas! View
Tennent's Lager and Republic of Media Welcome to Wellpark! View
Seafish and Carat Championing omega-3 Awareness View

PR

Submitting Organisation Title of Entry Case Study
Scottish Government marketing and Smarts Don’t miss what’s round the corner View
Four Scotland and The Scottish Government The True Gift of Giving View
Frame & Social Bite Around the World in 15 Minutes View
Wire Media Mackie’s: Sweetest Job in the World View
Wire Media & Tennent’s Tennent’s Lager: Share A Pint View
Wire Media Heverlee. Taste of the Continent. View

Sponsorship

Submitting Organisation Title of Entry Case Study
Material_UK & SSE Sponsorship: SSE Hydro & Arena Wembley View
Material_UK, Bright Signals, Wire Media, Multiply, Something Something & D8 & Tennent’s T in the Park View
Material_UK & Caledonia Best The Best of Scottish Rugby View
MediaCom Edinburgh and Baxters Food Group Putting Fray Bentos Pies Back On The Table View

Cause Related & Charity

Submitting Organisation Title of Entry Case Study
See Me The power of ‘Are you Okay?’ View
Sunstone Digital Tomorrow’s Calling View
Whitespace & Mary’s Meals A simple solution to online donations View

Financial and Professional Services

Submitting Organisation Title of Entry Case Study
Primate and Waterstons Transforming Waterstons (not the bookstore) View
DigitasLBi & Standard Life Savings Teach, don’t sell View
Story Quartermile – Changing the landscape of commercial property View
Tangible & Alliance Trust Investments Big Sense in Sustainability View

Food and Drink

Submitting Organisation Title of Entry Case Study
MediaCom Edinburgh and Gruppo Campari Aperol Spritz View
Tayburn & Black Wolf Brewery Putting a Wolf in Distinguishing Clothing View
Tayburn & Princes Food and Drink Ltd Enjoy the Taste of Success View
Wire Media, Three Brand, The Lane Agency & Graham’s The Family Dairy When the cream rose to the top View
Wire Media & Tennent’s Tennent’s Lager: Share A Pint View

Public Sector

Submitting Organisation Title of Entry Case Study
Story UK & NHS Scotland Making great strides to turn NHS Scotland’s grounds into healthier, smoke-free places View
Story and The Scottish Government Organ Donation Scotland: #Take2Minutes and make it count View
The Union & City of Edinburgh Council Save time. Do it online.

View

Tourism, Leisure and Sport

Submitting Organisation Title of Entry Case Study
Royal Highland Show It’s Moo-Hoosive View
Front Page How Glasgow Set a New Benchmark for World Gymnastics View
RAPP Edinburgh & Historic Scotland #bestdaysever View

 

Enter Now

Deadline for entries 17th February 2020

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