Pioneering Spirit Awards - the search for inspiration
The Pioneering Spirit Awards (PSA) have been developed by The Marketing Society as a source of inspiration and discussion for marketing professionals and creative minds around the world. The society is a global network of leading marketers with a mission to inspire bolder marketing leadership and we encourage our members to think differently.
The PSA was launched in 2012 and, each year, we select award-winning marketing campaigns from across the world; which are scored online by our panels of judges and debated at dinners and events in major international cities.
Each year we select 40 marketing campaigns and invite our judges to score 10 online every 3 months. Each campaign has a summary - or around 100 words - and is supported by a short video of between 2–3 minutes, so judging 10 ideas takes less than 1 hour and should be an inspiring experience.
Since 2012 we have judged 200 ideas at events in over 30 cities, involving more than 400 judges. We have organised judging sessions in cities too, from Sao Paulo to Hong Kong, New York to Berlin, Mumbai to Dubai. Ideas are scored for being bold, leading and original, as well as being well executed and effective.
The PSA programme is sponsored by Denholm Associates.