To promote McDonalds over the Australia Day weekend they adopted their local nickname of Macca's in a fully integrated marketing campaign from store signage to social media. The result was 11 billion PR impressions and a 6.7% increase in sales that's 300,000 extra burgers.
Mini is the main sponsor of the SPCA in New Zealand and wanted to encourage the adoption of rescued dogs by demonstrating they were smart enough to drive a car. The campaign resulted in 10M YouTube views and 10k Facebook fans and all the dogs were adopted.
Yahoo integrated voice recognition with crowd sourcing and 3D printing to all visually impaired children in schools throughout Japan to search and produce over 100,000 items. The open source software and Hands on Search is now available to everyone, everywhere.