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PSA Voting

The Connected Island | Three Mobile | Ireland

Three reversed 150 years of emigration by using connectivity to bring people, businesses and life to the remote island of Arranmore. It was their most successful business campaign ever and helped save the island.

Anticorruption Hackathon | Czech Republic

To confront political corruption this group organized a hackathon to demonstrate how the public could build an e-commerce platform in a far more open and cost-effective way.

Enjoy Before Returning | Diesel | Italy

Whilst wardrobing costs the fashion industry $15 billion per year Diesel confronted the problem by encouraging customers to enjoy before returning in a campaign launched ahead of the global fashion week events.

Buy With Your Time | IKEA | Dubai

Recognising the time it takes to drive to their stores IKEA used Google Maps timeline to convert this into a currency customers could spend on their products.

Ultra Courtside | Michelob | USA

With basketball fans unable to attend games during the pandemic Michelob Ultra worked with Microsoft to create a ring of screens to create a digital experience from the comfort and safety of their homes.

Tienda Cerca | ABInbev | Columbia

With the pandemic having a big impact on neighbourhood stores ABInbev helped digitize their trade customers and connect them to their consumers and compete with the bigger retailers with an effective e-commerce platform.

Send Noods | Kraft | USA

Kraft gave their customers the chance to send some much-needed comfort and affection to the people they care about most, in the cheesiest way possible – by sending Noods (not nudes)

Laundry Night | Proctor & Gamble | USA

Tide created a national debate over which day Laundry Night should be – suggesting moving from the traditional Sunday allowing sports fans to watch NFL matches to a Tuesday which created a clash with the hit NBC show – The Voice.

Black Santa | Coca Cola | Brazil

To create a new Christmas story, Coca Cola took over a traditional Xmas Special Show that millions of Brazilians watch to present the first Black Santa.

True Name | Mastercard | USA

Mastercard promoted inclusion by creating the first credit card where their customers could use their chosen name on the card setting new industry standards.

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