PSA Voting

It’s funny, but for such an advanced piece of technology, it hasn’t taken Alexa long to become an indispensable part of modern life. Or, as Ellen de Generes casually asks, whatever did we do before she came along? Well, it wasn’t easy, as this little film remembers. A trip back in time, from ancient history to the recent past has us stopping at various points in time. In each lovingly recreated era, we see some of the things we made Alexa’s human predecessors do. In the process, it dawns on us that life before Alexa was worse for all of us.

In 2022, pressures were high because India hadn’t won the World Cup in 11 years. Oreo’s global motto is to bring people together by sparking playful connections. Oreo asked themselves, what could they do? And just like that, they saw a playful connection! The last time India won the World Cup was in 2011 i.e. the same year Oreo was launched in India. Oreo was launched in 2011. India won the world cup in 2011. Serendipity? They thought different! If Oreo could launch again in 2022. India could win the World Cup again in 2022.

At PGA Tour events across the US, it’s common to see a sea of cell phones in the air behind players teeing off, each trying to capture that one great shot of a professional golfer. But this past spring, a picture of Tiger Woods teeing off began to go viral because the front-center spectator behind him was simply enjoying the moment while everyone around him was swarming for a photo. Spectators got a kick out of seeing something that stands out from the norm. Mark’s picture was picking up chatter online – but how could ULTRA take this moment and transform it from a fleeting online laugh, into a viral moment in golf culture? Even more importantly – how could they bring Michelob ULTRA to the center of the narrative?

Norway experienced a baby boom in 2021, with almost 3,000 more children born than the previous year, representing a 5.5% increase. This insight gave birth to the creation of a new service aimed at helping soon-to-be parents find a unique baby name – a process that data shows can be extremely challenging.
Drawing on more than 70 years of experience in naming products, IKEA looked through over 15,000 pages of old catalogues to gather more than 800 distinctive baby names.
The result is The Name Catalogue, a comprehensive physical and digital name bank.

The shopping caddy (also referred to as “granny caddy”) symbolises everything young Czechs hate about Kaufland. That’s why they partnered with SINNERS, the best Czech esports team, and turned the uncool shopping caddy into TurboKaddy – a senior-inspired bag for gamers with the craziest and most technologically advanced features.
The idea of this absurd product was introduced as a meme that quickly went viral. So, they made it a reality in collaboration with a popular Czech backpack company Braasi. The first drop of the bag sold out within hours, but the best was yet to come.
While the internet was having fun with TurboKaddy nobody suspected until the very last moment that Kaufland and SINNERS were donating all proceeds to a charity supporting seniors in need.

In response to the Metaverse launch, Visit Iceland introduced the “Icelandverse,” a physically immersive, open-world experience that’s literally just the country of Iceland. The parody social film featured Chief Visionary Officer Zack Mossbergsson reminding travelers that Iceland is visually stunning, actually real, and can be experienced today—no silly-looking VR headsets required.
When producing the film, they purposefully mimicked key scenes from the original Metaverse launch and also incorporated nods to other moments that had been a meme on social media, like Mark Zuckerberg’s generous use of sunscreen while surfing.
Those scenes were juxtaposed amongst a plethora of Iceland’s incredible natural experiences: geothermal water that is actually wet, northern lights you can see with your eyeballs, puffins you can watch, horses you can ride, and waterfalls you can stand near.

Budweiser Zero is a zero alcohol, zero regret beer. Bud wanted to save people from buying things they would regret—particularly in a year that saw with alcohol sales up 55% and people drinking at home more than ever. So, they created "Don’t Drink and Buy": a PSA-style campaign highlighting the dangers of making purchases under the influence. It was launched on Cyber Monday, the biggest online shopping day of the year, and asked social media users to share their past drunk buys as a cautionary tale to others. So while other brands tempted people to click without thinking, Bud reminded them to not drink and buy.

Danes love their bikes. Copenhagen is the world’s most cycle-friendly city (World Economic Forum). The city has over 675,000 bicycles and just 120,000 cars, meaning bikes outnumber cars by more than five-to-one, almost one third (29%) of all journeys across Copenhagen made by bike.
One problem; helmets have never become as popular as cycling itself. Around 45% of casualties in Copenhagen met their end on a bike and only 47% of cyclists wears a helmet. The task is to get cyclists in cities age 25-55, primarily men, to wear a helmet. The Danish Road Safety Council works with both short- and long-term objectives. The campaign is part of a yearlong effort of behavioral change lifting helmet use from 47% - 52% in 2023. Short-term objective is to increase awareness, messaging and liking, and whether the target group has done any reflections of or have been motivated towards wearing a helmet.

Every day we face situations that feel like a big deal. Situations that make us gasp in horror and breathe a sigh of relief as they get sorted. Halls is a brand that helps people breath and has always encouraged people to take deep meaningful breaths. That’s why Halls wants to be the best partner in those moments, to help people realize that if you breathe through those situations, everything is going to be fine. In this film campaign, a voice-over tells a small relatable story with a simple lettering, one by one the lines make the character gasp (inhale), and then breathe a sigh of relief (exhale), giving the sensation that you are breathing with the spots and the character.

The Chevrolet’s Tracker SUV was launched in Argentina just before the pandemic. It was the darling of its segment. A great business success and a great addition to the portfolio. Finally, Chevrolet had an SUV that could compete and push the brand to lead the attractive small SUV segment. After a year of pandemic, the automotive industry was heavily affected by the worldwide shortage of car parts. When you want to amplify a product and be cool and aspirational you hire an influencer. It´s a no brainer, right? But when you want to remain in the mind of consumers, but you have no product to sell, what can a brand do? You go to a guy so lame and so rude that nobody would find him aspirational. So that´s what they did: hired him as the brand ambassador; the man who couldn’t sell anything.