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2019 Shortlist

DEVELOPMENT CATEGORY

STAR MARKETING STUDENT
Sarah Baillie, University of Edinburgh
Ailsa Henderson, University of Edinburgh
Zoe Wilson, Scotland’s Rural College Aberdeen

RISING AGENCY STAR
Steph Asher, Mission 10
Amy Brownlee, Frame
Jamie Cook, Innovation Digital
Emily Hall, The Union
Shannon McEnroy, Cello Signal
Philippa Oliver, iProspect

RISING CREATIVE STAR
Liam Biesty, The Union
Ken Clark, Studio Something
Laura McHard, Frame
Saoirse McKenna, Union Direct
Chris Melvin, Sunshine Communications
Zsolt Stefkovic, LUX - The Food & Drink Agency

RISING MARKETING STAR
Lauren Bissett, Mallzee
Lauren Busby, Edrington-Beam Suntory UK
Nadia Fraser, Edrington
Seonaid Heeps, Brand Scotland
Andrew Sneddon, Barclays
Karen Towler, Tesco Bank

STRATEGIC CATEGORY

 BRAND DEVELOPMENT

ENTRY

 AGENCY

CLIENT

Charging up the functional water category

 Guy & Co

Actiph Water

How the shadowy masters of malt unlocked the Chinese market.

Guy & Co

Whisky Illuminati

Mug Shot: Stirring Things Up In The Instant Snack Market

The Leith Agency

Symington’s

For the love of Scotland.

Frame

National Trust for Scotland

The D-Day Story

StudioLR

Portsmouth City Council

Volvo Rigid Hauler Launch

StudioLR with Lux Events & Vision Mechanics

Volvo Construction Equipment

 

DIGITAL STRATEGY

ENTRY

AGENCY

CLIENT

#ScotlandIsNow

The Union with Whitespace & Carat

Brand Scotland

Glasgow 2018: Making #TheMoment

Stripe Communications

Glasgow 2018 European Championships

Going Beyond the Guidebooks

The Lane Agency

Rabbie’s

 

How a breathtaking strategy saved motorcyclists’ lives

The Leith Agency

The Scottish Government 

How A Human Approach Helped Innis & Gunn Punch Above Its Weight on Social.

Studio Something

Innis & Gunn

How content got Mexicans to Go Further for energy education.

The Union

Robert Gordon University & University of Aberdeen

 

INTERNATIONAL MARKETING

ENTRY

AGENCY

CLIENT

#ScotlandIsNow

The Union with Whitespace & Carat

Brand Scotland

 

Brugal 1888 - Mixing Up the Rum Category Sip by Sip

 

Brugal

The Standard of Care

McCann Central

Dexcom

How Aberdeen's bright lights lured Mexico's bright minds.

The Union

Robert Gordon University & University of Aberdeen

Innking The Perfect Partnership 

trevor//peter 

Innis & Gunn

Make The Call

J. Walter Thompson

The Macallan

 

INTEGRATED MARKETING – INCLUDING DIRECT MARKETING

ENTRY

AGENCY

CLIENT

Early Learning & Childcare: How we changed menial perceptions into a meaningful career choice

The Gate with Carat, Big Partnership, Kantar TNS & Union Connect

The Scottish Government

 

Helping 31,100 Scottish smokers 'Get Through 72' - and beyond

Story UK with Carat, Kommando, Smarts Communicate, Union Connect & Union Digital

The Scottish Government

Keeping Our Customers Safe And Secure

The Leith Agency

Royal Bank of Scotland

Saving Lives By Putting Young Men In The Driving Seat

The Leith Agency

Scottish Government

Search VELUX Extensions

 

VELUX

The year we built a new snowman

The Leith Agency with Stripe and PHD

AGBarr

 

MARKETING PLANNING - INCLUDING RESOURCES, RESEARCH & INSIGHTS

ENTRY

AGENCY

CLIENT

How a finger up the Auchtermuchty changed cancer attitudes

The Leith Agency

Scottish Government

No1 Magazine’s Marketing Make-Over 

 

DC Thomson Media

Our Girls Our Game 

 

Scottish Football Association

Play Together with intu's Family Club

Frame

intu

 

 

Saving Bikers’ Lives With Breathtaking Planning

The Leith Agency

Scottish Government

Shining a light on care in Scotland.

The Union with Clark Communications, Republic of Media, Tactical Media, STV Creative & Bauer Media

National Confidential Forum

 

MARKETING IN SOCIETY
INCLUDING NOT FOR PROFIT, CHARITY & CAUSE-RELATED

ENTRY

AGENCY

CLIENT

Any CPR beats no CPR

 

Save a Life for Scotland

Bloody Big Brunch

WIRE

 

Give a child their smile back

Frame

Children 1st

Making a better Scotland begins with shining light

The Union with Clark Communications, Republic of Media, Tactical Media, STV Creative & Bauer Media

National Confidential Forum

 

We Are Scotland

The Leith Agency

Scottish Government 

Your Water Your Life

AlwaysBeContent

Scottish Water

 

COMMUNICATION CATEGORY

ADVERTISING

ENTRY

AGENCY

CLIENT

Give a child their smile back

Frame

Children 1st

Doing Our Thing for Edinburgh Gin

PUNK

Edinburgh Gin

How a humorous campaign helped highlight Scotland’s obesity crisis

The Union with Republic of Media, Whitespace & 3x1

Food Standards Scotland

Mobilising Scotland to stand up to hate crime 

The Leith Agency

The Scottish Government  

Nae Chance, Chancers 

The Leith Agency

Royal Bank of Scotland  

The year we built a new snowman

The Leith Agency with Stripe and PHD

AGBarr

 

BRAND EXPERIENCE
INCLUDING SPONSORSHIP AND EVENT MARKETING

ENTRY

AGENCY

CLIENT

Edinburgh Gin at the BAFTAs

LUX – The Food & Drink Agency

Edinburgh Gin

Mackays & Paddington - Marmalade Sandwiches For All!

LUX – The Food & Drink Agency with Unique Events

Mackays

Royal Bank RugbyForce - 'Love your Club'

The Leith Agency

Royal Bank of Scotland

Subway take on the NFL

MediaCom

 

Subway

The Macallan Distillery and Visitor Experience Launch Event

 

The Macallan

Volvo Rigid Hauler Launch

StudioLR with Lux Events & Vision Mechanics

Volvo Construction Equipment

 

DESIGN

ENTRY

AGENCY

CLIENT

Feels FM

Studio Something

See Me

How Scotland is making gender inequality a historical curiosity

The Leith Agency

First Minister’s National Advisory Council on Women and Girls

How the shadowy masters of malt unlocked the Chinese market.

Guy & Co

Whisky Illuminati

Rebranding a national icon

D8

Tennent Caledonian Breweries

The Macallan Repack

 

The Macallan

 

DIGITAL COMMUNICATION

ENTRY

AGENCY

CLIENT

A Well-Deserved Dram

Cello Signal

The Famous Grouse

DF CONCERTS: SOCK ‘N’ ROLL

WIRE

DF Concerts & Events

How A Human Approach Helped Innis & Gunn Punch Above Its Weight on Social.

Studio Something

Innis & Gunn

How a new e-commerce website delivered monstrous sales increases.

The Union

Loch Ness by Jacobite

 

Mackays: Marmalade Month

LUX – The Food & Drink Agency

Mackays

 

We Are Scotland

The Leith Agency

The Scottish Government

 

MEDIA

ENTRY

AGENCY

CLIENT

A Bold New Media Strategy – for Scotland

Carat with Whitespace & The Union

Brand Scotland

A Grand Gesture for the Love of Scotland

The Media Shop

National Trust for Scotland

How Fairfax and Favor Found Fortune by Forensically Fine-tuning Facebook

Lane Media

Fairfax and Favor

 

Influencing the Invincibles

Republic of Media

Scottish Government

Solutions for the Indoor Generation  

Republic of Media

VELUX

Make The Call

 

The Macallan

 

 

PR

ENTRY

AGENCY

CLIENT

2050 Edinburgh City Vision

WIRE

Marketing Edinburgh

Love at first sight, scent & sip with Edinburgh Gin Botanical Bouquets

LUX – The Food & Drink Agency

Edinburgh Gin

Banishing Snakes on St Patrick’s Day

WIRE

Magners Irish Cider

Making A Big Deal of Microbusiness

Stripe Communications

Royal Bank of Scotland

Definitely the Best Chippy in the World

LUX – The Food & Drink Agency

The Bay

The Scale of Success with Seafood Week

LUX – The Food & Drink Agency

Seafish

 

SECTOR CATEGORY

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY

AGENCY

CLIENT

Barclays Impact Investing

Start Design

Barclays

Helping financial advisors seize an untapped opportunity in protection conversations

The Union

Scottish Widows

Jur-ISA-c Park

Cello Signal

Scottish Friendly

Making A Big Deal Of Microbusiness

Stripe Communications

Royal Bank of Scotland

Welcome to Clarity

Whitespace

Morton Fraser

Talk To The Heart

MediaCom

Tesco Bank

 

FOOD

ENTRY

AGENCY

CLIENT

Becoming the UK's #1 Instant Snack

Carat

Symington’s

Mackays: Marmalade Month

LUX – The Food & Drink Agency with Intryga Films

Mackays

 

Mug Shot: Stirring Things Up In The Instant Snack Market

The Leith Agency

Symington’s

The Scale of Success with Seafood Week

LUX – The Food & Drink Agency

Seafish

Turning Couch Potatoes into Coach Potatoes

Guy & Co

Albert Bartlett

Wholesum by name, wholesome by nature

The Lane Agency

Mackie’s at Taypack – Wholesums

 

DRINK

ENTRY

AGENCY

CLIENT

Charging up the functional water category

Guy & Co

Actiph Water

Cushiedoos Premium Scottish Tonic Water

StudioLR with Gerry Farrell Ink

Drink Better

Doing Our Thing for Edinburgh Gin

PUNK

Edinburgh Gin

Edinburgh Gin at the BAFTAs

LUX – The Food & Drink Agency

Edinburgh Gin

From Moscow to the Maldives

The Leith Agency

AG Barr

Love at first sight, scent & sip with Edinburgh Gin Botanical Bouquets

LUX – The Food & Drink Agency

Edinburgh Gin

 

PUBLIC SECTOR

ENTRY

AGENCY

CLIENT

2050 Edinburgh City Vision

WIRE

Marketing Edinburgh

Feels FM

Studio Something

See Me

How a finger up the Auchtemuchty changed cancer attitudes

The Leith Agency

The Scottish Government

How Community Justice Scotland Heroed Scotland’s Second Chances

Studio Something

Community Justice Scotland

How saying ‘no’ to upsizing helped tackle Scotland’s obesity crisis

The Union with Republic of Media, Whitespace & 3x1

Food Standards Scotland

Tackling Illegal Puppy Farming – With a Bit of Puppy Love

The Leith Agency

The Scottish Government 

 

RETAIL

 ENTRY

AGENCY

CLIENT

#SIGNOFAGREATTIME The Great Time Game

WIRE

Essential Edinburgh

Dobbies Nudge Campaign  

MediaCom

Dobbies

How Fairfax and Favor Found Fortune by Forensically Fine-tuning Facebook

Lane Media

Fairfax and Favor

 

How Len’s won the space race in a competitive market

The Union with MediaSpark

Len’s Self Storage

 

Play Together with intu’s Family Club

Frame 

intu

VELUX Rewards 

 

VELUX

 

TOURISM, LEISURE & SPORT

ENTRY

AGENCY

CLIENT

Defy the norm with the world’s greatest platform for creative freedom

Whitespace

Edinburgh Festival Fringe

Glasgow 2018: Making #TheMoment

Stripe Communications

Glasgow 2018 European Championships

Going Beyond the Guidebooks

The Lane Agency

Rabbie's

How a new, user-centred website made booking a cruise.

The Union

Loch Ness by Jacobite

Scotland's Heroines: A Truly Heroic Campaign

Represent

Stirling District Tourism

The D-Day Story

StudioLR

Portsmouth City Council


CHAIRMANS & CHAMPIONS AWARDS 

PIONEERING SPIRIT AWARD
This Coke is a Fanta – Coca Cola, Brazil
Palau Pledge – Palau Legacy Project, Palau
Pride Jersey – AIG, Japan


CHAMPIONS OF EQUALITY AND DIVERSITY AWARD
A Celebration of Diversity – The Scottish Government
The Bloody Big Brunch – Wire
Dignity in Dying
Scotland is Diverse – Brand Scotland, Edinburgh Festival Fringe & Whitespace


CHAIRMAN’S AWARD FOR FIRST TIME ENTRY

AGENCY
Fairground Communications
The Media Shop
Represent
Smarts Communicate

CLIENT
Morton Fraser
National Confidential Forum
Robert Gordon University & University of Aberdeen
Stirling District Tourism
Symington’s
Volvo Construction Equipment

 
CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE

AGENCY
Always Be Content
PUNK
StudioLR
Studio Something

CLIENT
Actiph Water
DF Concerts & Events
Fairfax & Favor
Len’s Self Storage
Loch Ness by Jacobite
Rabbie’s

Awards Night

13th of June at The Hilton, Glasgow.

Strategic Partner

Development Category Partner

Creative Partner

Print Partner

Digital Partner

Event Partner

Sponsors & Supporters