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2020 Shortlist

DEVELOPMENT CATEGORY

STAR MARKETING STUDENT 
Eilidh Hay-Smith, University of Strathclyde
Holly Millward, University of Stirling
Ernest Shiu, Glasgow University
Heather Williamson, Napier University

RISING AGENCY STAR
Tom Hills, Wire
Kelly Ling, Dentsu Aegis
Claire Mathieson, Republic of Media
Siobhan McCardie, Sunshine Communications
Ashley McPherson, Bright Signals
Lyndsay Snoddon, The Union 

RISING CREATIVE STAR
Adam Copeland, Multiply
Dave Everson, Wire
Charlotte Leith, LUX: The Food & Drink Agency
Campbell Mackenzie, Frame
Liah Moss, Whitespace
Callum Tyler, CommunicorpUK 

RISING MARKETING STAR
Jaimie Anderson, Whyte & Mackay
Linzi Gibson, Tennent’s
Caitlin Maley, Edrington-Beam Suntory UK
Siobhan Rieley, VisitScotland
Mike Thorburn, Brand Scotland
Connor Wells, The R&A

STRATEGIC CATEGORY

BRAND DEVELOPMENT

ENTRY

 AGENCY

CLIENT

A New Generation of Student Union

IndigoLeap and 39Steps

 

Heriot-Watt University Student Union

 

Becoming the wild one of Islay Single Malt

Guy & Co

Smokehead - Ian Macleod Distillers Ltd

Innis & Gunn Ampersand

Studio Something

Innis & Gunn

Morton Fraser - Hazy Coffee

Whitespace

Morton Fraser

Northern. Let’s Go

Frame

Northern

Platinum - The Magazine launch of the decade

Wire

DC Thomson Media

 

DIGITAL STRATEGY

ENTRY

AGENCY

CLIENT

An Innovative approach to engage young audiences

Fanbytes, Talify, Ptarmigan

ACCA

Budgie

Merkle

Molly Maid

For The Questions You Can't Answer

Bright Signals

National Museums Scotland

Overcoming protection hurdles

Guy & Co

Royal London

PrepareforBrexit.scot

The Media Shop

Scottish Enterprise

Why Shouting The Loudest Isn’t A Bad Thing

Merkle

PPL PRS

 

INTERNATIONAL MARKETING

ENTRY

AGENCY

CLIENT

Becoming the wild one of Islay Single Malt

Guy & Co

Smokehead - Ian Macleod Distillers Ltd

Future Made

Whitespace

Heriot-Watt University

Hey Europe, Scotland has a message for you

 

Brand Scotland

The Macallan, Make The Call

Wunderman Thompson

The Macallan

UEFA #WePlayStrong x FIFA Women’s World Cup 2019

Frame

UEFA

Your Passport to Jura

Bright Signals

Jura Whisky

 

INTEGRATED MARKETING – INCLUDING DIRECT MARKETING

ENTRY

AGENCY

CLIENT

Cracking the healthcare recruitment crisis for Scottish Government

The Union

The Scottish Government

Fighting Festive Food Waste With Panickers, Planners & Survivalists

LUX: The Food & Drink Agency

Love Food Hate Waste Scotland

How Bright Signals Made Your Fringe

Bright Signals

Edinburgh Festival Fringe Society

Northern. Let's Go

Frame

Northern

 

Tennent's Sustainability

Made Brave, Campfire, Wire, Republic Of Media

Tennent's

The Macallan, Make The Call

Wunderman Thompson

The Macallan

 

MARKETING PLANNING - INCLUDING RESOURCES, RESEARCH & INSIGHTS

ENTRY

AGENCY

CLIENT

A new approach: recruiting for the children's panel

The Union

Children's Hearings Scotland

How survivors helped us tackle domestic abuse

The Leith Agency

The Scottish Government

Platinum - The magazine launch of the decade

Wire

DC Thomson Media

Probably the toughest audience in the world

N/A

Royal College of Physicians and Surgeons of Glasgow

Proudly Scottish? Our planning rollercoaster with BBC Scotland

Frame

BBC Scotland

You Cannae Drive Your Granny Like a Radge

The Leith Agency

The Scottish Government

 

MARKETING IN SOCIETY - INCLUDING NOT FOR PROFIT, CHARITY & CAUSE-RELATED

ENTRY

AGENCY

CLIENT

A new approach: recruiting for the Children's Panel

The Union

Children's Hearings Scotland

Alerting Scotland to the evils of food waste

The Leith Agency

The Scottish Government

Call for Back Up

DC Thomson Media & Mediaspark

Poppyscotland

Creating safer roads for cycling in Scotland

Studio Something

Cycling Scotland

For the Love of Scotland

Frame

National trust for Scotland

Your Water Your Life

Always Be Content

Scottish Water

 

COMMUNICATION CATEGORY

ADVERTISING

ENTRY

AGENCY

CLIENT

Filled With Wonder

Bright Signals

Edinburgh Gin

For the Love of Scotland

Frame

National Trust for Scotland

Innis & Gunn Lager Glasgow

Studio Something, Guy & Co

Innis & Gunn

Platinum Magazine Launch

Wire

DC Thomson Media

Say Hello to Jura

PUNK

Jura

You Cannae Drive Your Granny Like a Radge

The Leith Agency

The Scottish Government

 

BRAND EXPERIENCE - INCLUDING SPONSORSHIP AND EVENT MARKETING

ENTRY

AGENCY

CLIENT

Glasgow Cocktail Week in partnership with World Class

Atomic10

 

Glasgow Cocktail Week

 

Heinz Beanz Muzeum

Multiply

Kraft Heinz

How Sterling won more fans in Glasgow

The Union

Sterling Furniture Group

Johnnie Walker and the Edinburgh Festival Fringe

Frame

Johnnie Walker

Riding a motorbike into a whisky tasting

Guy & Co

Smokehead - Ian Macleod Distillers Ltd

Taking brand experience to new heights

Guy & Co & Studio Something

Innis & Gunn

 

DESIGN

ENTRY

AGENCY

CLIENT

Branding a World Within a Garden

Stripe Communications

Royal Botanic Garden of Edinburgh

Conjuring Up A Cola For Scotland

LUX: The Food & Drink Agency

Alba Cola

 

How our recycling guide made us better

Frame

Frame

Innis & Gunn Ampersand

Studio Something

Innis & Gunn

The Independent Care Review

StudioLR

 

The Independent Care Review

 

DIGITAL COMMUNICATION

ENTRY

AGENCY

CLIENT

Ditch Or Dine: The Doggy Bag Dating Show

LUX: The Food & Drink Agency

Love Food Hate Waste Scotland

For The Questions You Can't Answer

Bright Signals

National Museums Scotland

Seafood Week: Turning The Tide On Falling Consumption

LUX: The Food & Drink Agency

Seafish

Shackleton Whisky - Go Off Grid

Wire

Whyte & Mackay

The Rosebank Revival

Bright Signals

Rosebank

The Twitch Subway Sessions

MediaCom

Subway

 

MEDIA

ENTRY

AGENCY

CLIENT

Domestic Abuse: Exposing a Hidden Crime

Republic of Media

The Scottish Government

Go Fast, Go Big, Go Bold

Carat

Brand Scotland

How Border Biscuits fired up their media strategy

Lane Media

Border Biscuits

 

How we filled the Guinness PRO14 Grand Final

Lane Media

PRO14 Rugby

One More Show

MediaCom

Edinburgh Festival Fringe

 

Start something with Jura

Republic of Media

Jura Whisky, Whyte & Mackay

 

PR

ENTRY

AGENCY

CLIENT

#SeaUistSoon

Clarion Communications

CalMac Ferries and Outer Hebrides Tourism

A chart-'shopping' tour celebrating Lidl's 100th Scottish store

LUX: The Food & Drink Agency

Lidl

A Wonder-filled PR Campaign

Wire

Edinburgh Gin

Shackleton Whisky - Go Off Grid

Wire

Whyte & Mackay

UEFA #WePlayStrong x FIFA Women’s World Cup 2019

Frame

UEFA

Wildcat Gin - Breaking The Bramble Curse

Wire

Whyte & Mackay

SECTOR CATEGORY

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY

AGENCY

CLIENT

A partnership-focused new brand

StudioLR

Sanderson

Barclays - Help to Buy ISA campaign

Krow East

Barclays

Credit Unions: People. Not profit.

The Gate, Republic of Media, and The Big Partnership

The Scottish Government

Feel good, knowing it’s all sorted

 

Golden Charter

Financial planning you’ll enjoy

StudioLR

Spentwell

Hazy Coffee Brand Campaign

Whitespace

Morton Fraser

 

FOOD

ENTRY

AGENCY

CLIENT

A chart-'shopping' tour celebrating Lidl's 100th Scottish store

LUX: The Food & Drink Agency

Lidl

Growing A Brand From The Ground Up

LUX: The Food & Drink Agency

Podberry

Igniting sales through famously flavourful positioning

Guy & Co

Border Biscuits

Know Your Beef

Carat & DC Thomson Media

Quality Meat Scotland

Seafood Week: Turning The Tide On Falling Consumption

LUX: The Food & Drink Agency

Seafish

Stirring the Pot

STV Creative

OXO

 

DRINK

ENTRY

AGENCY

CLIENT

Becoming the wild one of Islay Single Malt

Guy & Co

Smokehead - Ian Macleod Distillers Ltd

Filled With Wonder

Bright Signals

Edinburgh Gin

Laphroaig Opinions Welcome Campaign

WLG

Edrington-Beam Suntory

Say Hello to Jura

PUNK

Jura

Simple Pleasures Campaign

Multiply

Caorunn

The Rosebank Revival

Bright Signals

Rosebank

 

PUBLIC SECTOR

ENTRY

AGENCY

CLIENT

Alerting Scotland to the evils of food waste

The Leith Agency

The Scottish Government

Cracking the healthcare recruitment crisis

The Union

The Scottish Government

Fighting Festive Food Waste With Panickers, Planners & Survivalists

LUX: The Food & Drink Agency

Love Food Hate Waste Scotland

Future Made

Whitespace

Heriot-Watt University

Stemming the flow of single-use period products

The Union

Zero Waste Scotland

Your Water Your Life

Always Be Content

Scottish Water 

 

RETAIL

 ENTRY

AGENCY

CLIENT

'Everyone Wins' with Tesco Gift Cards

MediaCom

Tesco Bank

How Sterling won more fans in Glasgow.

The Union

Sterling Furniture Group

Invigorating retail in Edinburgh City Centre

Guy & Co

Essential Edinburgh

 

TOURISM, LEISURE & SPORT

ENTRY

AGENCY

CLIENT

Every Journey Starts a Story

Frame

Caledonian MacBrayne

How Bright Signals Made Your Fringe

Bright Signals

Edinburgh Festival Fringe Society

How The National Library of Scotland shook Edinburgh

The Union

The National Library of Scotland

Managing a Community of 15 Million

Sunshine Communications 

Edinburgh Airport

Train Wins

Republic of Media

ScotRail

Turning Scotland on its head

The Union

Scotland Starts Here

CHAIRMAN & CHAMPIONS CATEGORY

CHAIRMAN’S AWARD FOR FIRST TIME ENTRY

AGENCY
Atomic10
Clarion Communications
Krow East
Merkle
WLG

CLIENT
ACCA
Alba Cola
Golden Charter
Heriot Watt University
Northern
Spentwell

CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE

AGENCY
39Steps
IndigoLeap
PUNK
StudioLR
Studio Something

CLIENT
Children’s Hearings Scotland
Cycling Scotland
Essential Edinburgh
Independent Care Review
Podberry
PoppyScotland

 

STAR AGENCY OF THE YEAR
Frame
Guy & Co
The Leith Agency
LUX: The Food & Drink Agency
The Union
Wire

STAR MARKETING TEAM OF THE YEAR
Caledonian MacBrayne
Edinburgh Festival Fringe Society
Ian Macleod Distillers Ltd
Innis & Gunn
The Scottish Governmnet
Whyte & Mackay

INSPIRATIONAL AGENCY LEADER OF THE YEAR
Lee Beattie, Wire
Grant Gibson, Bright Signals
Gill Jarvie, Republic of Media
Keli Mitchell & Stephen McCranor, Frame
Juliet Simpson, Stripe Communications
Alice Will & Mhairi MacLeod, LUX: The Food & Drink Agency


INSPIRATIONAL MARKETING LEADER OF THE YEAR

Barbara Burke, National Library of Scotland
Jane Cannon, Edinburgh Gin
Laura Cheyne, National Trust for Scotland
Katherine Goodwin, Food Standards Scotland
Kayleigh Grieve, UEFA
Claire Prentice, The Scottish Government

Awards Night

Thursday October 22 at The Corn Exchange, Edinburgh
Bookings opening soon

Development Category Partner

Communication Category Partner

Creative Partner

Print Partner

Digital Partner

Event Partner

Sponsors & Supporters