The Shortlist

DEVELOPMENT CATEGORY

(A-Z BY SURNAME)

STAR MARKETING STUDENT

Sara Horne – University of Glasgow

Dylan McKirdy – City of Glasgow College

Eva Millar – University of Glasgow

RISING AGENCY STAR

Jordan Barnhart, The Union

Lauren Brogan, Frame

April Gray, EssenceMediacom

Robyn Hannah, Serps Invaders Ltd

Rachel Lambe, Equator

Ailidh Mather, Multiply

RISING CREATIVE STAR

Brodie Childs, Always Be Content

Diarmuid Corkery, The Union

Catriona McDuff, Multiply

Tessa Minshull, VisitScotland

Danny Paylor, StudioLR

RISING MARKETING STAR

Hamish Ellis, Glenmorangie

Jodie Mitchell, Worldwide Cancer Research

Dana Porter, Volvo

Gemma Tilley, ICAS

Yasmin Wright, The Scottish Government

Kevin Wood, Loch Lomond Group

STRATEGIC CATEGORY

(A-Z BY AGENCY NAME)

BRAND DEVELOPMENT

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
A renewed focus for the world’s oldest professional accountancy body		ICAS	Brand Insiders, Taste and Maclean
A New Brand World - Bringing The Dalmore Into The Light	Carre Basset, Leagas Delaney, Savanta, Kantar, Jordan Design	The Dalmore
Must Be Napier	Creature London	Edinburgh Napier University	Media agency: The Kite Factory, Production: Dog Eat Dog, Post Production: Three Floors Up
Go For It from Glasgow Airport	Frame	Glasgow Airport	The Media Shop, Media Agency
How Changeworks got fit for a future of low-carbon living	Lane	Changeworks
Bigger Better Butter: Reinventing Influencer Marketing.	Too Gallus	Buttermilk

DIGITAL STRATEGY

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Helping our customers care for their pets and save money		Sainsbury’s Bank
How SQA helped learners Get Exam Ready		SQA	Dentsu, Republic of Media
Institute of Coding Click Start	Always Be Content	Institute of Coding
Striding into success through digital diversification	Lane Media	Humes Outfitters
A State of the ART E-commerce Shop	Leith	National Galleries of Scotland
Raising the steaks: How Donald Russell became a cut above	Republic of Media	Donald Russell

INTERNATIONAL MARKETING

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Becoming Canada's Ultimate Travel Hack		Skyscanner	Freakworks, Rebel and Thorn, Little Big Engine, Wellcom, Cream Studios
Selling Modern Scotland To The World		Brand Scotland	VisitScotland, Creative Scotland, Scotland Food and Drink, Highlands and Islands Enterprise, Scottish Development International / Scottish Enterprise, Universities Scotland, Scottish Government, Leith, Carat, Dentsu, Stripe
Establishing Scotland as the Location of Choice for International Investment	Carat	Scottish Enterprise
A Character-Building Challenge	Leith	The Famous Grouse	Thirst; Kantar; Zenith; Hope & Glory
It’s Time to Rethink Roof Windows	MadeBrave	VELUX
Making Tamnavulin the World’s Fastest Growing Top 20 Malt	StudioLR	Tamnavulin

INTEGRATED MARKETING

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Planet Ardbeg Day 2023. Expanding the Ardbeg Universe	D2 Collective	The Glenmorangie Company	Story, Bright Partnerships, The Persuaders
How unpredictable tactics brought UEFA Europa League success	Frame	UEFA
How an old favourite reinvented itself for best seller stardom.	Lane	Taylors Snacks	Lane Media, Beeline PR
A Character-Building Challenge	Leith	The Famous Grouse	Thirst; Kantar; Zenith; Hope & Glory
Making Buses Lit - Creating the Next Generation of Bus Users	MadeBrave	First Bus
Tales of the Unexpected Around St James Quarter	StudioLR and Lane Media	St James Quarter

MARKETING PLANNING & INSIGHTS

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Tesco Bank Travel Money: Bag Them Whilst They Pack	EssenceMediacom Scotland	Tesco Bank - Travel Money
ScottishPower: Charging up British Business	LEWIS	ScottishPower
A campaign of public importance: restoring faith in Scotland’s Railway	Republic of Media & D8	ScotRail
A right to be heard	The Union	Police Investigations & Review Commissioner
Making the difference to Adult Social Care	The Union	The Scottish Government	Stripe Communications, Republic of Media, Practical Semiotics, Progressive Partnership
Stopping the walls closing in on families in child poverty	The Union	The Scottish Government – Parent Club

MARKETING IN SOCIETY

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Scottish Water - A Brand for all seasons	Always Be Content	Scottish Water
How SSPCA came to the rescue of animals in Scotland	Lane	Scottish SPCA	Lane Media
Opening up about vaginas that close up	Leith	HANX	Smart Media Group
Convincing Governments to declare a housing emergency	Shape History & Republic of Media	Shelter Scotland
Stigma is more harmful than HIV	Stand	Terrence Higgins Trust	MTP
Stopping the walls closing in on families in child poverty	The Union	The Scottish Government – Parent Club

COMMUNICATION CATEGORY

(A-Z BY AGENCY NAME)

ADVERTISING

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Menabrea Birra	BMB	Menabrea
Public Health Scotland: Chat. Sign. Protect.	Bright Signals	Public Health Scotland	Republic of Media
Tennent's Lager - OOOFT!	John Doe	Tennent's Lager	Republic of Media, Bright Signals, Thirst Craft
How The Early Birds Saved Lives	Leith	The Scottish Government	Centre for Sustainable Delivery (CfSD), Republic of Media, Smarts, Scott Porter Research & Marketing, The Progressive Partnership Ltd.
Making Buses Lit - Creating the Next Generation of Bus Users	MadeBrave	First Bus
Broadening Audiences with Beavers. The Woodsman's 'Well Earned' Campaign.	Mr President, ALT and Republic of Media	The Woodsman

BRAND EXPERIENCE

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
IRN-BRU - Ghost BRU-sters	John Doe	IRN-BRU	Leith, 7stars
Fill Yer Boots at the Edinburgh Fringe	LOOP Agencies	The Edinburgh Festival Fringe Society	EssenceMediaCom
How We Spent 3-Years Opening Up Campbeltown To The World	Multiply	Glen Scotia
Data Summit and the AI Resistance	The Union	The Data Lab
The schuh OFF with Vans	Union Connect	schuh
Holding up a mirror to pension apathy	Union Direct	Scottish Widows

DESIGN

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Ardray; Uniting Two Worlds Through Design		Ardray	HERE Design, Elucidate Communications
How Changeworks got fit for a future of low-carbon living	Lane	Changeworks
How we turned up the heat on Non-Age Statement Single Malts, with Steam & Fire	Multiply	Loch Lomond Whiskies	PocketRocket Creative
Exploding the grid: A radical new take on Tartan	Studio Form	V&A Dundee	Flux Video (video), Tiernan Crilley (motion)
Tennent’s Lager BVI: evolution of a Scottish icon	Thirst	Tennent’s Lager	Firefish, Trinity McQueen, John Doe
Bigger Better Butter: Reinventing Influencer Marketing.	Too Gallus	Buttermilk

DIGITAL COMMUNICATION

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Uniting Friends through Digital Excellence: Laphroaig Càirdeas 2023		Beam Suntory
Institute of Coding Click Start	Always Be Content	Institute of Coding
Baxters: The Pickles With Personality	Bright Signals	Baxters
Opening up about vaginas that close up	Leith	HANX	Smart Media Group
Selling Modern Scotland to the World	Leith, Carat, Stripe, Dentsu	Brand Scotland	VisitScotland, Creative Scotland, Scotland Food & Drink, Highlands and Island Enterprise, Scottish Development International/ Scottish Enterprise, Universities Scotland, Scottish Government
Less is More	The Union	Zero Waste Scotland

MEDIA

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Not your usual award entry by ALT & W&M	ALT	Whyte & Mackay
Inspiring a Nation Through The Power of The Bike	Carat	2023 UCI Cycling World Championships
Subway: Show The Love For A Sub	EssenceMediacom Scotland	Subway
bet365 Never Ordinary Media 2023	Republic of Media	bet365
Can You Deliver a Successful Media Strategy, Sustainably?	Republic of Media	The Scottish Government
Turning Ostriches into Early Birds to detect cancer early	Republic of Media	The Scottish Government

PR

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Tennent's x Pieute		C&C Group
IRN-BRU Ghost Brusters	John Doe	IRN-BRU	Leith, 7 stars
Worldwide Cancer Research - A Lasting Legacy	John Doe	Worldwide Cancer Research
Nessie or Nonsense. A legendary PR campaign.	Muckle Media	The Loch Ness Centre and Continuum Attractions
Putting the ‘aye’ in Popeyes	Muckle Media	Popeyes Louisiana Kitchen UK
STV Player: Bringing Back Brookie	STV	STV Player

SECTOR CATEGORY

(A-Z BY AGENCY NAME)

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Tesco Bank: Unlocking data and AI to supercharge customer marketing		Tesco Bank	8 Million Stories
Job's a good 'un	Frame x EssenceMediacom	s1jobs
People Powered - showcasing the powerful combination of people and technology	McCann	Royal London	White Spider Media
Specs, Subs & STV	STV Creative	Specsavers
Holding up a mirror to pension apathy	Union Direct	Scottish Widows
Helping our customers care for their pets and save money	Vidsy	Sainsbury’s Bank

FOOD

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Taking MOWI to the Next Level	Carat	MOWI
Delivering stand out for a very different kind of haggis	Frame	Simon Howie
How an old favourite reinvented itself for best seller stardom.	Lane	Taylors Snacks	Lane Media, Beeline PR
The 'CAN-Paign'	LUX	Zero Waste Scotland
The Stick to 6 Challenge	LUX	Season with Sense by LoSalt
Raising the steaks: How Donald Russell became a cut above	Republic of Media	Donald Russell

DRINK

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Rethinking Drinking with Smokehead	Guy & Co	Smokehead
Tennent's Lager - OOOFT!	John Doe	Tennent's Lager
Oh baby! How IRN-BRU Xtra Won Gen-Z	Leith	IRN-BRU
Broadening Audiences with Beavers. The Woodsman's 'Well Earned' Campaign.	Mr President, ALT and Republic of Media	The Woodsman
Menabrea Birra	Republic of Media	Menabrea	BMB, John Doe & IMA Home
Making Tamnavulin the World’s Fastest Growing Top 20 Malt	StudioLR	Tamnavulin

PUBLIC SECTOR

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Scottish Water - A Brand for all seasons	Always Be Content	Scottish Water
Cycling Scotland: Leave Space For A Life	Bright Signals	Cycling Scotland	Republic of Media
Public Health Scotland: Chat. Sign. Protect.	Bright Signals	Public Health Scotland	Republic of Media
Glasgow Clyde College: ProspecTok - The World's First TikTok Prospectus	John Doe	Glasgow Clyde College
Making the difference to Adult Social Care	The Union	The Scottish Government	Stripe, Republic of Media, Progressive Partnership and Practical Semiotics
Save Our Pools	Touch Agency	Scottish Swimming	Dear Green Productions

RETAIL & HOSPITALITY

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Humes Outfitters - Striding into success through digital diversification	Lane Media	Humes Outfitters
An Orgasamazing Christmas	Leith	Lovehoney	The Kite Factory
It’s Time to Rethink Roof Windows	MadeBrave	VELUX
Putting the ‘aye’ in Popeyes	Muckle Media	Popeyes Louisiana Kitchen UK
Tales of the Unexpected … Around St James Quarter	StudioLR and Lane Media	St James Quarter
The schuh OFF with Vans	Union Connect	schuh

TOURISM, LEISURE, CULTURE & SPORT

ENTRY	AGENCY	CLIENT	ANY OTHERS INVOLVED
Becoming Canada's Ultimate Travel Hack		Skyscanner	Freakworks, Rebel and Thorn, Wellcom, Cream Studios
Book Bliss Edinburgh International Book Festival	Always Be Content	Edinburgh International Book Festival
The Journey of Flavour: Changing an Industry Through Immersive Experience	Frame	Johnnie Walker Princes Street
A Surprising Solution to a Summer of Doom and Gloom	MadeBrave	First Bus
Nessie or Nonsense. A legendary PR campaign.	Muckle Media	The Loch Ness Centre and Continuum Attractions
Tartan: A radical new campaign from Scotland's design museum	Studio Form	V&A Dundee	Republic of Media