Sector
Category/

The Sector Category is sponsored by

In this category the scoring will be evenly weighted across all areas.

The following areas will be scored:

• Ambition and clarity of objectives - 20 points
• Strategic thinking and effective planning - 20 points
• Originality, creativity, execution, and implementation - 20 points
• Scale and evidence of results - 20 points
• Presentation of entry - 10 points
• Quality and craft of writing - 10 points

Projects or campaigns can be Business to Business or Business to Consumer and to an internal or external audience.

4.1 Financial and Professional Services

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture, education and fintech.

4.2 Food and Drink

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from the food or drink sector.

This award is sponsored by Scottish Water

4.3 LEISURE AND LIFESTYLE

Recognises marketing campaigns in tourism, culture, sport, retail, and hospitality that showcase creativity, strategic thinking, and measurable impact, delivering memorable experiences and driving engagement, growth, or awareness within the leisure and lifestyle sectors.

4.4 Public Sector

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from public sectors organisations based in Scotland.

4.5 AI, AUTOMATION & EMERGING TECH

Recognises marketing campaigns that leverage AI, automation, or emerging technologies to drive innovation, efficiency, and measurable impact, demonstrating creative application and strategic insight in a rapidly evolving digital landscape.

4.6 B2B

Recognises marketing campaigns targeting business audiences that demonstrate strategic insight, creativity, and measurable results, effectively engaging decision-makers, building relationships, and delivering tangible impact for brands, products, or services in the B2B sector.