Breaking the mould

I’m delighted to introduce The Marketing Society Star Awards 2021 Call for Entries.

I would like to thank Frame, our creative partner this year for developing the design and identity for the awards. We were keen to provide a splash of colour and a bit of fun at the end of such a tough year and I think they’ve done a great job.

Working with plasticine reflects the need for marketers to be creative, adaptable and flexible in these challenging times. And indeed sometimes you just need to mix it up and start again.

The Star Awards remain the most important event in our calendar and its success is dependent of the range and quality of entries.

While we realise that the pandemic will have had a serious impact on the work developed and delivered in 2020 never has it been more necessary to demonstrate enlightened thinking, innovation and creativity. We will be looking for these qualities in the specific Covid 19 awards we have introduced this year.

I hope you use your imagination as you start to shape your Star Awards entries.

Petra Cameron
Head of Advertising & Content, NatWest Group and Chair of the Star Awards 2021