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The Marketing Society Scotland Council has developed a new vision for 2019 and beyond – to build a vibrant marketing community renowned for enlightened thinking, innovation and creativity.

The Star Awards have an important role to play in this.

As the Marketing Society continues to develop hubs in key cities and regions across the globe, we are able to benchmark our activities, work and awards programme with the best in the world.

Over the years we have built the Star Awards on some important principles. We look for excellence at all levels from our schools and development awards to our champions and leading organisations – large and small, client and agency, across every sector and discipline in our industry.

We also encourage all of our members to get involved with the judging – from scoring papers online to participating in panels with other Business Leader members, where we use a combination of quantitative scores as well as qualitative discussion and rigorous debate to decide the shortlists and winners.

Most importantly these awards were created to encourage professional marketers to take pride in their achievements by producing well written, well-structured and compelling case studies with robust results – showing that their work really did make a difference.

Kyle Hardie, previously MD at The Union who sadly passed away earlier in the year, was a passionate supporter of the Star Awards and recognised the important role they play in our community.

I am pleased to announce that the Star Award’s new long term charity partner will be Maggie’s Centres in memory of Kyle.

We look forward to receiving your awards submissions and recognising and rewarding world class work and performance.

Pauline Aylesbury
Star Awards Chair and Head of Strategy & Insight and Deputy Head of Communications, Scottish Government