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Sector Category
4.1 Financial and Professional Services
Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture or education.
The following areas will be scored:
- Ambition and clarity of objectives – 20 points
- Strategic thinking and effective planning – 20 points
- Originality, creativity, execution and implementation – 20 points
- Scale and evidence of results – 20 points
- Presentation of entry – 10 points
- Quality of writing – 10 points
4.2 Food and Drink
Submissions are invited from any campaign or project that demonstrates marketing effectiveness from food and drink organisations.
The following areas will be scored:
- Ambition and clarity of objectives – 20 points
- Strategic thinking and effective planning – 20 points
- Originality, creativity, execution and implementation – 20 points
- Scale and evidence of results – 20 points
- Presentation of entry – 10 points
- Quality of writing – 10 points
4.3 Public Sector
Submissions are invited for any campaign or project that demonstrates marketing effectiveness from public sectors organisations based in Scotland.
The following areas will be scored:
- Ambition and clarity of objectives – 20 points
- Strategic thinking and effective planning – 20 points
- Originality, creativity, execution and implementation – 20 points
- Scale and evidence of results – 20 points
- Presentation of entry – 10 points
- Quality of writing – 10 points
4.4 Retail
Submissions are invited from any organisation involved in the retail sector which have demonstrated marketing excellence.
The following areas will be scored:
- Ambition and clarity of objectives – 20 points
- Strategic thinking and effective planning – 20 points
- Originality, creativity, execution and implementation – 20 points
- Scale and evidence of results – 20 points
- Presentation of entry – 10 points
- Quality of writing – 10 points
4.5 Tech Sector
Submissions are invited from organisations operating in the tech sector which demonstrate marketing effectiveness.
This award is sponsored by Hudson.
The following areas will be scored:
- Ambition and clarity of objectives – 20 points
- Strategic thinking and effective planning – 20 points
- Originality, creativity, execution and implementation – 20 points
- Scale and evidence of results – 20 points
- Presentation of entry – 10 points
- Quality of writing – 10 points
4.6 Tourism, Leisure and Sport
Submissions are invited for any campaign or project that demonstrates marketing effectiveness by an organisation in the leisure industry including tourism, sports, arts and culture.
This award is sponsored by Glasgow City Marketing Bureau.
The following areas will be scored:
- Ambition and clarity of objectives – 20 points
- Strategic thinking and effective planning – 20 points
- Originality, creativity, execution and implementation – 20 points
- Scale and evidence of results – 20 points
- Presentation of entry – 10 points
- Quality of writing – 10 points
Gold star tip
Show your results. Make sure you tell the judges about the campaign results. They want to know your objectives (what you set out to do) and the results (how successful the project was) and how the two match up.