Sector Category

4.1 Financial and Professional Services
Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture, education and fintech.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.2 Food and Drink
Submissions are invited from any campaign or project that demonstrates marketing effectiveness from food and drink organisations.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.3 Public Sector
Submissions are invited for any campaign or project that demonstrates marketing effectiveness from public sectors organisations based in Scotland.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.4 Retail
Submissions are invited from any organisation involved in the retail sector which have demonstrated marketing excellence.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.5 Tech Sector
Submissions are invited from tech organisations that can demonstrate marketing effectiveness with the use of tech, show how the technology fits with the core brand values and demonstrate an impressive impact the tech has had on results.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.6 Tourism, Leisure, Culture and Sport
Submissions are invited for any campaign or project that demonstrates marketing effectiveness by an organisation in the leisure industry including tourism, sports, arts and culture.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points