4.1 Financial and Professional Services

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture, education and fintech.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.2 Food

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from food organisations or for food specific campaigns.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.3 Drink

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from drink organisations or for drink specific campaigns.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.4 Public Sector

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from public sectors organisations based in Scotland.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.5 Retail & Hospitality

Submissions are invited from any organisation involved in the retail sector which have demonstrated marketing excellence.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

4.6 Tourism, Leisure, Culture and Sport

Submissions are invited for any campaign or project that demonstrates marketing effectiveness by an organisation in the leisure industry including tourism, sports, arts and culture.

The following areas will be scored:

• Ambition and clarity of objectives – 20 points
• Strategic thinking and effective planning – 20 points
• Originality, creativity, execution and implementation – 20 points
• Scale and evidence of results – 20 points
• Presentation of entry – 10 points
• Quality of writing – 10 points