A little graft and a touch of brilliance have made you a demi-god in your sector. Now’s the time to collect your spoils. Like a pair of identical twins, the scoring is evenly balanced across the judging criteria.

The following areas will be scored:

• Ambition and clarity of objectives - 20 points
• Strategic thinking and effective planning - 20 points
• Originality, creativity, execution, and implementation - 20 points
• Scale and evidence of results - 20 points
• Presentation of entry - 10 points
• Quality and craft of writing - 10 points

Projects or campaigns can be Business to Business or Business to Consumer and to an internal or external audience.

4.1 Financial and Professional Services

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture, education and fintech.

4.2 Food

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from the food sector or for food specific campaigns.

4.3 Drink

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from the drink sector or for drink specific campaigns

4.4 Public Sector

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from public sectors organisations based in Scotland.

4.5 Retail & Hospitality

Submissions are invited from any organisation involved in the retail sector, including online retail and hospitality.

4.6 Tourism, Leisure, Culture and Sport

Submissions are invited for any campaign or project that demonstrates marketing effectiveness by an organisation in the leisure industry including tourism, sports, arts, and culture.