Let the Trumpet Blowing Begin

Reaching your audience in incredible ways? If so, stand up and be heard. Judging criteria in this category has a greater emphasis on creative execution and implementation.

3.1 Advertising

Submissions are invited for campaigns or projects that demonstrates strategic and creative excellence and advertising effectiveness.

The following areas will be scored:

• Ambition and clarity of objectives – 15 points
• Strategic thinking and effective planning – 15 points
• Originality, creativity, execution and implementation – 25 points
• Scale and evidence of results – 25 points
• Presentation of entry – 10 points
• Quality and craft of writing – 10 points

3.2 Brand Experience

Submissions are invited from campaigns or projects which demonstrate strategic and communication excellence in creating an effective brand experience which may include the use of sponsorship and or event marketing.

The following areas will be scored:

• Ambition and clarity of objectives – 15 points
• Strategic thinking and effective planning – 15 points
• Originality, creativity, execution and implementation – 25 points
• Scale and evidence of results – 25 points
• Presentation of entry – 10 points
• Quality and craft of writing – 10 points

3.3 Design

Submissions are invited for any project that demonstrates strategic and creative excellence and design effectiveness.

The following areas will be scored:

•  Ambition and clarity of objectives – 15 points
• Strategic thinking and effective planning – 15 points
• Originality, creativity, execution and implementation – 25 points
• Scale and evidence of results – 25 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

3.4 Digital Communication

Submissions are invited that demonstrate creative and communication excellence as well as digital and e-commerce effectiveness.  This could include, content marketing, mobile marketing, influencer and social media marketing.

The following areas will be scored:

• Ambition and clarity of objectives – 15 points
• Strategic thinking and effective planning – 15 points
• Originality, creativity, execution and implementation – 25 points
• Scale and evidence of results – 25 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

This award is sponsored by Republic of Media.

3.5 Media

Submissions are invited from any campaign or project that demonstrates strategic and creative and effective use of media strategy, planning and channels.

The following areas will be scored:

• Ambition and clarity of objectives – 15 points
• Strategic thinking and effective planning – 15 points
• Originality, creativity, execution and implementation – 25 points
• Scale and evidence of results – 25 points
• Presentation of entry – 10 points
• Quality of writing – 10 points

This award is sponsored by The Scotsman - The Marketing Society Scotland Media Partner.

3.6 PR

Submissions are invited from any campaign or project that demonstrates strategic and creative excellence and PR effectiveness.

The following areas will be scored:

• Ambition and clarity of objectives – 15 points
• Strategic thinking and effective planning – 15 points
• Originality, creativity, execution and implementation – 25 points
• Scale and evidence of results – 25 points
• Presentation of entry – 10 points
• Quality of writing – 10 points