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Communication Category

MARKETING STAR SIGNS

PISCES

The Results Inflator

DOESN’T THINK AN ROI OF 5,765% WILL LOOK DECIDEDLY FISHY TO A JURY.

The Communication Category is sponsored by
Mediacom

Found better ways to reach your audience than a meteor shower or a plague of frogs? Then you might like to know that judging criteria in this category has a
greater emphasis on creative execution and implementation as well as scale and evidence of results.

The following areas will be scored:

  • Ambition and clarity of objectives - 15 points
  • Strategic thinking and effective planning - 15 points
  • Originality, creativity, execution, and implementation  - 25 points
  • Scale and evidence of results - 25 points
  • Presentation of entry - 10 points
  • Quality and craft of writing - 10 points

Projects or campaigns can be Business to Business or Business to Consumer and to an internal or external audience.

3.1 Advertising


Submissions are invited for campaigns or projects that demonstrate strategic and creative excellence and advertising effectiveness.

 

3.2 Brand Experience


Submissions are invited from campaigns or projects which demonstrate strategic and communication excellence in creating an effective brand experience which may include the use of sponsorship and or event marketing.

 

3.3 Design


Submissions are invited for any project that demonstrates strategic and creative excellence and design effectiveness.

3.4 Digital Communication


Submissions are invited that demonstrate creative and communication excellence as well as digital and e-commerce effectiveness. This could include content marketing, mobile marketing, influencer, and social media marketing.

This award is sponsored by Republic of Media.

 

3.5 Media


Submissions are invited from any campaign or project that demonstrates strategic and creative and effective use of media strategy, planning and channels.

This award is sponsored by The Scotsman - The Marketing Society Scotland Media Partner.

 

3.6 PR


Submissions are invited from any campaign or project that demonstrates strategic and creative excellence and PR effectiveness.

Monday 12 February 2024

Entry Deadline

It’s not what’s written in the stars, it’s what’s written in your paper. Make it count.

Strategic Partners

Sponsors & Supporters

Event Partner

Creative Partner

Website Partner

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