Very often
stolen by compelling storytelling

The Communication Category is sponsored by

Judging criteria in this category has a greater emphasis on creative execution and implementation as well as scale and evidence of results.

The following areas will be scored:

• Ambition and clarity of objectives - 15 points
• Strategic thinking and effective planning - 15 points
• Originality, creativity, execution, and implementation  - 25 points
• Scale and evidence of results - 25 points
• Presentation of entry - 10 points
• Quality and craft of writing - 10 points

Projects or campaigns can be Business to Business or Business to Consumer and to an internal or external audience.

3.1 Advertising

Submissions are invited for campaigns or projects that demonstrate strategic and creative excellence and advertising effectiveness.

3.2 Brand Experience

Submissions are invited from campaigns or projects which demonstrate strategic and communication excellence in creating an effective brand experience which may include the use of sponsorship and or event marketing.

3.3 Design

Submissions are invited for any project that demonstrates strategic and creative excellence and design effectiveness.

3.4 Digital Communication

Submissions are invited that demonstrate creative and communication excellence as well as digital and e-commerce effectiveness. This could include content marketing, mobile marketing, influencer, and social media marketing.

3.5 Media

Submissions are invited from any campaign or project that demonstrates strategic and creative and effective use of media strategy, planning and channels.

This award is sponsored by The Scotsman.

3.6 PR

Submissions are invited from any campaign or project that demonstrates strategic and creative excellence and PR effectiveness.