Award Categories

It’s time to put on your thinking cap and sharpen your pencil. Whatever sector you’re in, and whatever story you have to tell, there should be a category to fit. You’ll find details of them all over the pages below.

In each section you’ll also find details of what the judges will be looking for and where they’ll be awarding points. Pay particular attention to this – don’t miss anything out if it counts towards the score – and make sure you answer the question as clearly and concisely as possible.

1. DEVLOPMËNT

1.1 Star School Award
1.2 Star Creative Student
1.3 Star Marketing Student
1.4 Rising Agency Star
1.5 Rising Creative Star
1.6 Rising Marketing Star

2. STRÄTEJIC

2.1 Brand Development
2.2 Digital Strategy
2.3 International Marketing
2.4 Integrated Marketing – including Direct Marketing
2.5 Marketing Planning – including Resources, Research & Insights
2.6 Marketing in Society – including Cause Related, Charity and Not For Profit

3. KOMÜNICATION

3.1 Advertising
3.2 Brand Experience – including
Sponsorship and Event Marketing
3.3 Design
3.4 Digital Communication
3.5 Media
3.6 PR

4. SËCTORR

4.1 Financial and Professional Services
4.2 Food and Drink
4.3 Public Sector
4.4 Retail
4.5 Tech Sector
4.6 Tourism, Leisure, Culture and Sport

5. CHÅIRMUN’S & CHAMPYÖNS

5.1 Chairman’s Award for First Time Entry (FTE) – Client and Agency
5.2 Chairman’s Award for a Small to Medium Sized Enterprise (SME) – Client and Agency
5.3 Champions of Diversity and Equality Award
5.4 Star Agency of the Year
5.5 Star Marketing Team of the Year
5.6 Inspirational Agency Leader of the Year
5.7 Inspirational Marketing Leader of the Year