Award Categories

It’s time to start assembling your entries. Whatever sector you’re in, and whatever story you have to tell, there should be a category to fit. You’ll find details of them all over the pages below.

In each section you’ll also find details of what the judges will be looking for and where they’ll be awarding points. Pay particular attention to this – don’t miss anything out if it counts towards the score – and make sure you answer the question as clearly and concisely as possible.

1. DEVELOPMENT

1.1 Star School Award
1.2 Star Creative Student
1.3 Star Marketing Student
1.4 Rising Agency Star
1.5 Rising Creative Star
1.6 Rising Marketing Star

2. STRATEGIC

2.1 Brand Development
2.2 Digital Strategy
2.3 International Marketing
2.4 Integrated Marketing
2.5 Marketing Planning 
2.6 Marketing in Society

3. COMMUNICATION

3.1 Advertising
3.2 Brand Experience
3.3 Design
3.4 Digital Communication
3.5 Media
3.6 PR

4. SECTOR

4.1 Financial and Professional Services
4.2 Food
4.3 Drink
4.4 Public Sector
4.5 Retail
4.6 Tourism, Leisure, Culture and Sport

5. CHAIRMAN’S AND CHAMPIONS

5.1 Chairman’s Award for First Time Entry
5.2 Chairman’s Award for Small to
Medium Enterprise
5.3 Best Covid-19 Virtual Event
5.4 Best Covid-19 Marketing Plan
5.5 Champions of Diversity
and Equality Award
5.6 Star Agency of the Year
5.7 Star Marketing Team
of the Year
5.8 Inspirational Agency
Leader of the Year
5.9 Inspirational Marketing
Leader of the Year