2026
DEVELOPMENT CATEGORY
STAR MARKETING STUDENT
This award is sponsored by Edrington
Eliz Cetingoz, University of Edinburgh
Joy Fallon, University of Glasgow
Emilia Rae, Heriot-Watt University
ASPIRING CREATIVE STAR
This award is sponsored by Union Direct
Announced early May
RISING AGENCY STAR
Ellie Christie, Stripe Communications
Hannah Blackford, Muckle Media Group
Lauren Blair, Always Be Content
Muskaan Jreat, Numodo
Simona Todorova, Leith
Suzy Henderson, Union Group
RISING CREATIVE STAR
Elroy Elvie, John Doe
Jacob Faretra, Skyscanner
Lea Lhomme, FreeAgent
Meg Clark, Multiply Agency
Patrick Hughes, Too Gallus
Rosie McLelland, Genoa Black
RISING MARKETING STAR
This award is sponsored by StudioLR
Anastasia Romanets, Royal London
Lee Brophy, The Royal Scots Club
Lee Maclauchlan, Adam Smith Business School, University of Glasgow
Ruby Sterland, AG Barr
Sonia Raineri, Scotch Malt Whisky Society
Zahra Sanii, Scottish Event Campus (SEC)
STRATEGIC CATEGORY
BRAND DEVELOPMENT
This award is sponsored by VisitScotland
| Bringing brand sass to SAAS - Guy & Co, Pelion |
| Mylo; My Longer Life - Guy & Co, Aegon |
| Once Upon a Time in Scotland - John Doe, Glenmorangie |
| A New Era for Autism Support - Lane, Scottish Autism |
| Transforming a giant from the inside-out - MadeBrave, First Bus |
| Protecting Scotland’s Children - Stand, Children First |
INTERNATIONAL MARKETING
| The Making of an International Masterpiece - ALT, The Dalmore |
| Getting France On-board, Carat -VisitScotland & Scotrail |
| Putting printer security under the spotlight -John Doe, Brother |
| Scotland's Universities Unite For Growth - Leith & Carat, Brand Scotland (others involved: Progressive Partnership) |
| Mitsuba: Unknown to Unmissable - Sunshine The Social Agency, Mitsuba |
| "Unphorgettable": Laphroaig x Willem Dafoe - View Creative, Suntory Global Spirits |
INTEGRATED MARKETING
| Bish Bash Bentos - Guy & Co, Fray Bentos (others involved: In the Moment, Carat, Bright Signals) |
| Golden's Girders - John Doe, IRN-BRU (others involved: Leith, the7stars) |
| Life begins at bus pass - MadeBrave, First Bus (others involved: Stripe, the7stars) |
| The Authenticity Playbook - mFuse, Virgin Money (others involved: GOAT) |
| Homes Build Futures - Muckle Media Group, Homes for Scotland |
| Knorrplay is the new foreplay - Weber Shandwick, Knorr |
MARKETING PLANNING, RESEARCH & INSIGHTS
This award is supported by Jump Research – The Marketing Society Scotland Research Partner.
| Driving Business School Transformation Through Insights - University of Glasgow Adam Smith Business School |
| Branding Glasgow - Bright Signals, Glasgow City Council |
| The Inconvenient Truth About School Attendance - Leith, The Scottish Government (others involved: Republic of Media, Smarts PR, JRS Research) |
| Transforming a giant from the inside-out - MadeBrave, First Bus |
| Life begins at bus pass - MadeBrave, First Bus (others involved: Stripe, the7stars) |
| Irresistible, Union Group, Qualifications Scotland |
MARKETING IN SOCIETY
This award is supported by The Scottish Government.
| Click Into Place - Always Be Content, Institute of Coding |
| Blowing The Whistle On Abuse - Bright Signals, Scottish Football Association |
| The Loneliest Time of The Year - Bright Signals, Age Scotland (others involved: Electrify) |
| Scotland's Biggest Ever Conversation About Suicide - Republic of Media & Electrify, SAMH |
| Protecting Scotland’s Children - Stand, Children First |
| Reframing foster care - Union Group, The Scottish Government (others involved: Republic of Media, Stripe, JRS Research, Progressive Partnership) |
SMALL BUDGET, BIG IMPACT
| How the SFA Amplified Scotland's Roar - ALT, Scottish Football Association (others involved: Jack Arts / Build Hollywood) |
| No Dummies: MAM's £7k retail test - EssenceMediacom Scotland, MAM |
| Oasis Masterclass - Glasgow Clyde College (others involved: John Doe) |
| Know The Warning Signs - Lane, Myeloma UK |
| Poppin' into Princes Street - Muckle Media Group, Popeyes UK |
| Underground activity that overdelivered - Union Group, Len's Self Storage (others involved: Mediaspark) |
COMMUNICATION CATEGORY
Sponsored by: EssenceMediacom
ADVERTISING
| Full Cream Ahead with Mackie's - Lane, Mackie's of Scotland |
| The Can, The Myth, The Legend - Leith, IRN-BRU (others involved: John Doe, the7stars) |
| Five Simple Words. One Permanent Shift - Leith, ScotRail (others involved: Republic of Media, Stripe, Canvas, 56 Degree Insight) |
| Scotland World Cup OOH - Republic of Media, Skyscanner |
| Own It with ESPC - StudioLR & The Media Shop Scotland, ESPC |
| My Glasgow, My Subway, The Media Shop Scotland, SPT |
BRAND EXPERIENCE
| World's First Pickled Onion Cocktail Bar - John Doe, Garners |
| Meta Club 2.0 - John Doe, Meta |
| Driving safely for longer in Scotland - Leith, The Scottish Government (others involved: Corr Research, Progressive Partnership, Republic of Media, Smarts PR) |
| Trainsformation: Celebrating 200 Years of Rail - Leith, Network Rail (others involved: DG8) |
| Fettercairn Vanguard: An Exploration of Flavour - Soundbite, Narratives, Northport, Fettercairn |
| Edinburgh Zoo Giant Lanterns - Union Group, Royal Zoological Society of Scotland (others involved: Muckle Media) |
DESIGN, CREATIVITY & CRAFT
| Many Voices One Mascot - 999 Design, Glasgow 2026 Commonwealth Games |
| Ideas That Fly - Always Be Content, SITA |
| Know The Warning Signs - Lane, Myeloma UK |
| A new way to see whisky - StudioLR, Lagg |
| Underground activity that overdelivered - Union Group, Len's Self Storage (others involved: Mediaspark) |
| Cement Europe: Shaping Change, Building Society - Weber Shandwick, Cement Europe |
DIGITAL FIRST
| Click Into Place - Always Be Content, Institute of Coding |
| Switching Tracks with 'AI'dara - Carat, VisitScotland & Avanti |
| From door-to-door to data-driven sales - Republic of Media, GoFibre (others involved: Guy & Co) |
| Once Upon a Time In Scotland - Sunshine The Social Agency, Glenmorangie |
| Nature Makes Us - Sunshine The Social Agency, Highland Spring |
| All We Need Is Now - Sunshine The Social Agency, The Botanist |
MEDIA
This award is sponsored by The Scotsman.
| SITA Self Bag Drop - Always Be Content, SITA |
| The Loneliest Time of The Year - Bright Signals, Age Scotland (others involved: Electrify) |
| Chasing The Storm - Carat, SP Energy Networks |
| Closing Scotland's Mental Health Gap - Republic of Media, The Scottish Government (others involved: Leith, Stripe) |
| Recognising those who care in silence - Republic of Media, Social Security Scotland (others involved: Stand) |
| Back on Track: Reclaiming Scotland's Commute - Republic of Media, ScotRail (others involved: Leith) |
PR
| Limited Edition Flavours - John Doe, IRN-BRU (others involved: Leith, the7stars) |
| Once Upon a Time in Scotland - John Doe, Glenmorangie |
| Going for Gold with Orkney - Muckle Media Group, Orkney 2025 |
| Diving into RZSS's Giant Lanterns - Muckle Media Group, Royal Zoological Society of Scotland |
| "Unphorgettable": Laphroaig x Willem Dafoe - Suntory Global Spirits (others involved: View Creative, IRIS Worldwide, Amplify, StudioLR) |
| The Maclean Brothers Pacific Row - Story Shop, The Maclean Brothers |
SECTOR CATEGORY
Sponsored by: JACK RYAN
FINANCIAL AND PROFESSIONAL SERVICES
| Scottish Widows Reimagines TV via CRM - Broadlab, Scottish Widows |
| Getting MTD Done - FreeAgent (others involved: Republic of Media) |
| Making Tax Digital in Space - FreeAgent / Sent into Space (others involved: Clarity PR) |
| Flipping perceptions of The Exeter - Guy & Co, The Exeter (others involved: White Spider Media) |
| Mylo; My Longer Life - Guy & Co, Aegon |
| Own It with ESPC - StudioLR & The Media Shop Scotland, ESPC |
FOOD
| It's the Season for Jersey Royals - Dentsu Creative & Carat, Albert Bartlett |
| Bish Bash Bentos - Guy & Co, Fray Bentos (others involved: In the Moment) |
| Full Cream Ahead with Mackie's - Lane, Mackie's |
| Taking on the big bulls - Muckle Media Group, Graham's The Family Dairy |
| Mitsuba: Unknown to Unmissable - Sunshine The Social Agency, Mitsuba |
| Knorrplay is the new foreplay - Weber Shandwick, Knorr |
DRINK
This award is sponsored by Scottish Water
| A new way to see whisky - StudioLR, Lagg |
| Brodies: Craft That Converts, Bright Signals, Brodies |
| Jura Closes the Consumer Confusion Gap, Jura Whisky |
| Nature Makes Us, Republic of Media & Sunshine The Social Agency, Highland Spring |
| Once Upon a Time In Scotland - Sunshine The Social Agency, Glenmorangie |
| Putting the fizz back into Magners - Republic of Media, Magners (others involved: Ark Agency) |
LIFESTYLE & LEISURE
| CalMac's Ferry Back in Time - ALT, CalMac |
| A Wee Bit Obsessed - Bright Signals, Glasgow 2026 Commonwealth Games |
| Blowing The Whistle On Abuse - Bright Signals, Scottish Football Association |
| A Little History Changes Everything - Multiply, Historic Environment Scotland |
| Scotland World Cup OOH - Republic of Media, Skyscanner |
| Every Journey Starts a Story - Stand, CalMac |
PUBLIC SECTOR
| Branding Glasgow - Bright Signals, Glasgow City Council |
| Scotland's Best Kept Season - Carat, VisitScotland |
| The Inconvenient Truth About School Attendance - Leith, The Scottish Government (others involved: Republic of Media, Smarts PR, JRS Research) |
| Scotch. When you know, you know - Multiply, QMS |
| A Life Still Yours - Stand, Social Security Scotland |
| Irresistible - Union Group, Qualifications Scotland |
AI, AUTOMATION & EMERGING TECH
| Meta Club 2.0 - John Doe, Meta |
| Switching Tracks with 'AI'dara, Carat, VisitScotland & Avanti |
| Turning the Tide on Carbon Emissions - Numodo, Severn Trent Water (others involved: Republic of Media) |
| Tackling Pensions Apathy: AI Meets Vanity - Union Group, Lloyds Banking Group |
B2B
| Ideas That Fly - Always Be Content, SITA |
| Getting MTD Done - FreeAgent (others involved: Republic of Media) |
| Making Tax Digital in Space - FreeAgent / Sent into Space (others involved: Clarity PR) |
| Bringing brand sass to SAAS - Guy & Co, Pelion |
| Putting print security under the spotlight - John Doe, Brother |
| The hidden cost of financial stress - Hymans Robertson Personal Wealth (others involved: Censuwide) |
CHAIRMAN'S AND CHAMPIONS AWARDS
Sponsored by: Suntory Global Spirits
CHAIRMAN'S AWARD FOR FIRST TIME ENTRY (AGENCY)
999
Big Think
Flourish
CHAIRMAN'S AWARD FOR FIRST TIME ENTRY (CLIENT)
Aegon
Pelion
SFA
CHAIRMAN'S AWARD FOR FIRST TIME ENTRY (AGENCY)
GRA
Numodo
Stand
CHAIRMAN'S AWARD FOR SME (CLIENT)
Glasgow 2026
Lagg
Mackie's
STAR AGENCY OF THE YEAR
Bright Signals
Guy & Co
John Doe
Lane
Leith
Union Group
STAR MARKETING TEAM OF THE YEAR
Baxters
First Bus
FreeAgent
Glenmorangie
Myeloma UK
The Scottish Government
INSPIRATIONAL AGENCY STAR OF THE YEAR
Andrew Dobbie, MadeBrave
Jenny Emslie, Sunshine the Social Agency
Doug Wilson, Bright Signals
Leona Coupar, Leith
Mark Fowlestone, Multiply
Tim Malseed, John Doe
INSPIRATIONAL MARKETING STAR OF THE YEAR
This award is sponsored by Denholm.
Camille Craig, Age Scotland
Isabelle Boussin, Glenmorangie
Kirsteen Beeston, Suntory Global
Lindsay Montgomery, Lloyds Banking Group
Louisa Mahon, Glasgow 2026
Natalie Neilson, The Scottish Government
THE STARS ARE CALLING
Shortlist announced from w/c 30 March.
Strategic Partners
Event Partner
Creative Partner
Website Partner
PR Partner
Sponsors
Supporters
