A great paper keeps
the competition in the shadows.

The Sector Category is sponsored by

In this category the scoring will be evenly weighted across all areas.

The following areas will be scored:

• Ambition and clarity of objectives - 20 points
• Strategic thinking and effective planning - 20 points
• Originality, creativity, execution, and implementation - 20 points
• Scale and evidence of results - 20 points
• Presentation of entry - 10 points
• Quality and craft of writing - 10 points

Projects or campaigns can be Business to Business or Business to Consumer and to an internal or external audience.

4.1 Financial and Professional Services

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture, education and fintech.

4.2 Food

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from the food sector or for food specific campaigns.

4.3 Drink

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from the drink sector or for drink specific campaigns

4.4 Public Sector

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from public sectors organisations based in Scotland.

4.5 Retail & Hospitality

Submissions are invited from any organisation involved in the retail sector, including online retail and hospitality.

4.6 Tourism, Leisure, Culture and Sport

Submissions are invited for any campaign or project that demonstrates marketing effectiveness by an organisation in the leisure industry including tourism, sports, arts, and culture.