2018 Winners
Shortlisted case studies can be viewed here.
DEVELOPMENT CATEGORY
STAR SCHOOL AWARD
Estrella, Kirkwall Grammar School, Orkney – WINNER
STAR CREATIVE STUDENT
Paula Bertger, Robert Gordon University
Niamh Curran, Edinburgh College - WINNER
Zara Elmi, Duncan Of Jordanstone College of Art and Design
Lisa Hummel, Robert Gordon University
Claire Pollock, Duncan Of Jordanstone College of Art and Design
Iona Sorbie, University of Dundee
STAR MARKETING STUDENT
Olivia Carlin, University of Glasgow
Emilia Higgins, University of Strathclyde
Camille Moore, University of Strathclyde – WINNER
RISING AGENCY STAR
Victoria Best, The Leith Agency
Lucia Funai, Big Partnership
Mhairi MacLeod, LUX – The Food & Drink Agency - WINNER
Melissa Rynn, Wire
Ellie Wagstaff, Muckle Media
Douglas Wilson, Bright Signals
RISING CREATIVE STAR
Ollie Adams, Wire - WINNER
Adam Copeland, LUX – The Food & Drink Agency
Christina Giannakou, AlwaysBeContent
Campbell Mackenzie, Frame
Elliot McIntosh, Material
Mark Waters, Front Page
RISING MARKETING STAR
Colette Duff, Tennent’s
Melissa Dunbar, Royal Bank of Scotland
Fiona McAuliffe, Scottish Government - WINNER
Melissa Quinn, SQA
Keira Singh, STV
Rosie Street, Glasgow Science Centre
STRATEGIC CATEGORY
BRAND DEVELOPMENT
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Denvir Marketing |
Essence of Harris |
Essence of Harris |
|
|
Edrington |
Highland Park Brand Development |
BRONZE |
|
|
Whitespace |
Highland Spring |
Highland Spring: Brave By Nature |
SILVER |
|
The Leith Agency |
AG Barr |
IRN-BRU Xtra won us a gold star award. Unbelievable Stuff |
GOLD |
|
Edrington |
The Macallan Edition No. 3: The Scent of Whisky |
|
|
|
Whitespace |
Anderson Strathern |
The power of singing from the same song sheet |
|
INTERNATIONAL MARKETING
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Story UK |
Ardbeg |
Ardbeg - How To Catch a Kelpie |
|
|
Craft PR |
Innis & Gunn |
Canada 150 |
BRONZE |
|
|
Edrington |
Highland Park International Marketing |
SILVER |
|
The Leith Agency |
EFPIA |
Illness never sleeps |
|
|
Spoil PR |
Innis & Gunn |
Imagine & Gunn |
GOLD |
|
Stripe Communications |
Universities Scotland |
Scotland's Universities Welcome the World |
|
MARKETING PLANNING - INCLUDING RESOURCES, RESEARCH & INSIGHTS
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
The Union |
Scottish Government |
A little help with the world’s hardest (and messiest) job! |
GOLD |
|
Frame |
Keep Scotland Beautiful |
Drive Your Litter Home |
|
|
The Leith Agency |
Drinkaware |
How Drinkaware Tackled Sexual Harassment On Nights Out |
|
|
Front Page |
Royal Caribbean International |
Royal Caribbean's Club Learning: strategic, immersive online training |
|
|
The Leith Agency |
Royal Bank of Scotland |
Taking the Lead in Financial Safety and Security |
BRONZE |
|
Frame |
Envirofone |
Totally Makes Sense |
SILVER |
MARKETING IN SOCIETY - INCLUDING NOT FOR PROFIT, CHARITY & CAUSE-RELATED
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
The Union |
Police Scotland |
Domestic Abuse Campaign 2017 - 'Every Nine Minutes' |
|
|
The Leith Agency |
Drinkaware |
Drinkaware's Attempt To Eradicate Sexual Harassment On Nights Out |
GOLD |
|
Studio Something |
Glasgow Science Centre |
How a Teacake got the world talking about space |
|
|
PUNK |
Worldwide Cancer Research |
How Worldwide Cancer Research Turned the World Upside Down |
|
|
Republic of Media & Frame |
SAMH |
SAMH: Its Got To Change |
SILVER |
|
Trypraying |
Trypraying - It's easier than you think |
BRONZE |
INTEGRATED MARKETING – INCLUDING DIRECT MARKETING
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Scotland Rugby |
Autumn Tests 2017 |
|
|
|
Marketing Edinburgh |
Edinburgh World Heritage, Edinburgh Tourism Action Group |
Edinburgh's 101 Objects |
|
|
Studio Something, Guy & Co, One Green Bean |
Innis & Gunn |
Innis & Gun Lager Beer Campaign |
BRONZE |
|
The Leith Agency |
The Royal Bank of Scotland |
Rebuilding Trust Against The Odds |
|
|
Bright Signals, Wire, Republic of Media, Lucky Generals |
Tennent's |
Tennent's - Here to Serve |
SILVER |
|
The Gate |
The Scottish Government |
Working together to make working in teaching attractive |
GOLD |
DIGITAL STRATEGY
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Wire & PUNK |
Whyte & Mackay |
How Whyte & Mackay claimed the lion's share of online engagement |
GOLD |
|
Cello Signal |
Jim Beam |
Jim Beam – Switching from Occasions to E-commerce |
BRONZE |
|
Scottish Ballet |
Scottish Ballet's Digital Season |
|
|
|
Bright Signals |
Tennent’s |
Tennent's - Here to Serve |
|
|
iProspect |
Ultimate Finance |
Ultimate Finance’s Transformation |
|
|
The Leith Agency & Republic of Media |
The Scottish Government |
Using Clickbait To Tell A Hard-To-Reach Audience About Revenge Porn |
SILVER |
COMMUNICATION CATEGORY
ADVERTISING
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
PUNK |
Whyte & Mackay |
How Whyte & Mackay Kicked the Competition into Touch |
|
|
The Leith Agency |
AGBarr |
IRN-BRU Xtra won us a gold star award. Unbelievable Stuff |
|
|
The Leith Agency |
The Royal Bank of Scotland |
Regaining Trust Against The Odds |
|
|
The Leith Agency |
The Scottish Government and NHS Health Scotland |
Stop Fannying About And Get Your Smear Test |
GOLD |
|
The Leith Agency |
Edrington |
The Famous Grouse flies again, and soars higher than ever |
BRONZE |
|
The Union |
Historic Environment Scotland |
The History Bug |
SILVER |
BRAND EXPERIENCE - INCLUDING SPONSORSHIP AND EVENT MARKETING
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Union Direct |
Scottish Widows |
All Aboard the Pensions Express |
BRONZE |
|
The Union |
The Scottish Government |
Driving behaviour change - In town slow down field campaign. |
|
|
The Leith Agency |
Royal Bank of Scotland |
How Dexter, Amy and Kate became stars of the show |
|
|
LUX - The Food & Drink Agency |
Edinburgh Gin |
LUX & Edinburgh Gin - Spirit of the Festival |
SILVER |
|
|
National Trust for Scotland |
National Trust for Scotland: The Stoats Creepy Crawl |
GOLD |
|
Scotland Rugby |
Scottish Rugby: Autumn Tests 2017 |
|
DESIGN
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
|
Innis & Gunn |
How Innis & Gunn's Brand Redesign Went Global |
SILVER |
|
StudioLR |
National Trust for Scotland |
Inverewe |
GOLD |
|
Story UK |
Aratac |
Redesigning Aratac for Generation Z |
|
|
D8 |
Tennent’s |
Tennent's Heritage Range |
|
|
Edrington |
The Macallan Quest Collection: A New Travel Retail Range |
BRONZE |
|
|
Material UK |
Celtic FC |
Tomorrow Belongs to US |
|
DIGITAL COMMUNICATION
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
DYW Glasgow |
#NoWrongPath |
|
|
|
Analog Folk, Gravity Road, PHD, Yard, Citigate |
Sainbury's Bank |
Driving Brand Consideration: "United Kingdom of Cats and Dogs" |
BRONZE |
|
Whitespace |
VisitScotland |
Scotland VR |
|
|
Bright Signals |
Macsween |
Scotland's Most Loved Haggis |
SILVER |
|
The Leith Agency |
The Scottish Government & NHS Scotland |
Stop Fannying About And Get Your Smear Test |
GOLD |
|
Bright Signals |
Tennent’s |
Tennent's - Here to Serve |
|
MEDIA
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Whitespace |
Aegon |
Aegon: Nine great years |
|
|
Carat Edinburgh |
NHS Health Scotland; Scottish Government |
Breaking Down Barriers with Flowers |
SILVER |
|
Carat Edinburgh |
VisitScotland |
Generating a New Generation of Visitors |
|
|
Republic of Media & Whitespace |
Highland Spring |
Highland Spring: Bold Ambitions Require Brave Approaches |
BRONZE |
|
Carat Edinburgh |
Children's Hearings Scotland |
Making a Difference to Young People |
|
|
Republic of Media |
The Scottish Government |
NCSII: The Sting and The Lesson |
GOLD |
PR
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Frame |
Glasgow Airport |
Glasgow Bearport |
SILVER |
|
Studio Something |
Glasgow Science Centre |
How a Teacake got the world talking about space |
BRONZE |
|
Spoil PR |
Innis & Gunn |
Imagine & Gunn |
|
|
Wire |
Graham's The Family Dairy |
Introducing the Graham's Milk Sommelier |
GOLD |
|
The Scottish Government |
Scotland's Baby Box |
|
|
|
Frame |
Social Bite |
Sleep in the Park |
|
SECTOR CATEGORY
FINANCIAL AND PROFESSIONAL SERVICES
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Analog Folk, Gravity Road, PHD, Yard, Citigate |
Sainbury's Bank |
Driving Brand Consideration: "United Kingdom of Cats and Dogs" |
|
|
Guy & Co |
Royal London |
Helping Hand - Promoting the added-value benefits of personal support |
GOLD |
|
The Leith Agency |
EFPIA |
Illness never sleeps |
BRONZE |
|
Hometown / Start |
Barclays Smart Investor |
Introducing people to a world of investing through digital play |
SILVER |
|
The Leith Agency |
The Royal Bank of Scotland |
Rebuilding Trust Against The Odds |
|
|
iProspect |
Ultimate Finance |
Ulitmate Finance's Ultimate Finance |
|
FOOD AND DRINK
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
The Union |
Food Standards Scotland |
How an arresting message got Scotland cooking safely |
|
|
Studio Something, Guy & Co, One Green Bean |
Innis & Gunn |
Innis & Gunn Lager Campaign |
GOLD |
|
Wire |
Graham’s The Family Dairy |
Introducing the Graham's Milk Sommelier |
BRONZE |
|
Bright Signals |
Macsween |
Scotland's Most Loved Haggis |
|
|
Bright Signals, Wire, Republic of Media, Lucky Generals |
Tennent's |
Tennent's - Here to Serve |
|
|
The Leith Agency |
Edrington |
The Famous Grouse flies again, and soars higher than ever |
SILVER |
RETAIL
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Whitespace |
Edinburgh Fringe Festival |
Edinburgh Festival Fringe: An anniversary to remember |
|
|
The Union |
Sterling Furniture |
Hey Presto! Delivering magic sales results on Black Friday |
SILVER |
|
Wire |
Piping Live! |
Piping Live 2018 - Music to Our Ears |
|
|
Volpa |
The Enchanted Forest Community Trust |
The Enchanted Forest: Volpa takes it to The Edge |
|
|
Frame |
Envirofone |
Totally Makes Sense |
GOLD |
|
Stripe Communications |
Uuni |
Uuni: A launch with fire power |
BRONZE |
TOURISM, LEISURE & SPORT
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
Whitespace |
Edinburgh Festival Fringe |
An anniversary to remember |
|
|
Wire |
Marketing Edinburgh / Film Edinburgh |
Choose Edinburgh |
|
|
Story UK |
Edinburgh Leisure |
Edinburgh Leisure - Repositioning and membership drive |
BRONZE |
|
Frame |
The R&A |
The 146th Open - The One That Broke All The Records |
SILVER |
|
The Union |
Historic Environment Scotland |
The History Bug |
GOLD |
|
Material UK |
Celtic FC |
Tomorrow Belongs to US |
|
PUBLIC SECTOR
|
AGENCY |
CLIENT |
ENTRY |
AWARD |
|
The Union |
The Scottish Government |
A little help with the world’s hardest (and messiest) job! |
SILVER |
|
The Gate |
The Scottish Government |
How we made undergraduates look seriously at teaching |
GOLD |
|
The Leith Agency |
Transport Scotland |
Looks can kill: tackling mobile phone use on the A9 |
|
|
Carat Edinburgh |
Children's Hearings Scotland |
Making a Difference to Young People |
BRONZE |
|
Glasgow Subway - SPT |
My Glasgow, My Subway |
|
|
|
STV Creative |
Glasgow City Council - Families for Children |
Opening doors, hearts and minds. |
|
CHAIRMAN & CHAMPION CATEGORY
PIONEERING SPIRIT AWARD
|
Child Replacement Programme |
Pedigree, New Zealand |
GOLD |
|
#undress522 |
Abaad Resource Center for Gender Equality, Lebanon |
|
|
Healthy Hands Chalk Sticks |
Savlon, India |
|
BRAVE BRAND AWARD
|
Whitespace, Republic of Media & Highland Spring |
Highland Spring: Brave by Nature |
|
|
PUNK & Worldwide Cancer Research |
How a small charity with a big remit turned the world upside down |
|
|
GSi Events & Edinburgh Marathon Festival |
New route. New Challenge. Same beautiful Edinburgh. |
|
|
The Leith Agency & The Scottish Government |
Revenge Porn |
|
|
Frame & Social Bite |
Sleep in the Park |
WINNER |
CHAMPIONS OF EQUALITY AND DIVERSITY AWARD
Edinburgh Fringe Festival & Whitespace
Fathers Network Scotland & PUNK - WINNER
Royal Bank of Scotland
SSE Sponsorship – Levelling the playing field
Wire
CHAIRMAN’S AWARD FOR FIRST TIME ENTRY
AGENCY
After Digital
Dragonfly
LUX – The Food & Drink Agency - WINNER
Sunshine Communications
Touch
Volpa
CLIENT
Aratac
DYW Glasgow
Glasgow Science Centre - WINNER
Loganair
People’s Postcode Lottery
Trypraying
CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE
AGENCY
83agency
CraftPR
PUNK - WINNER
Saved by Robots Design Agency
StudioLR
Guy & Co
CLIENT
Edinburgh Gin
Enchanted Forest Community Trust
Scottish Ballet - WINNER
Scottish Youth Theatre
Scottish Swimming
STAR AGENCY OF THE YEAR
Bright Signals
Frame
The Leith Agency
Republic of Media - WINNER
The Union
Wire
STAR MARKETING TEAM OF THE YEAR
Edrington - WINNER
Innis & Gunn
National Trust for Scotland
The Scottish Government
Tennent’s
INSPIRATIONAL AGENCY LEADER OF THE YEAR
Fiona Burton, The Leith Agency
Simon Crunden, Republic of Media
Jenny Emslie, Sunshine Communications
Michael Hart, The Union
Marie Owen, LS Productions
Pam Scobbie, Wire - WINNER
INSPIRATIONAL MARKETING LEADER OF THE YEAR
Petra Cameron, Royal Bank of Scotland - WINNER
Jim Coates, VELUX
Katherine Goodwin, Food Standard Scotland
Alan McGarrie, Tennent’s
Gill Petrie, STV
Kim Wallace, The Scottish Government
Thursday 20 June, O2 Academy Edinburgh
Awards Night
Book your Gala Dinner tickets now
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