2021 Winners
DEVELOPMENT CATEGORY
SCHOOL AWARD
10 Scents - Lochend Community High School, Glasgow - WINNER
Affcuttins - Brae High School, Shetland
Simply The Zest - Hazlehead Academy, Aberdeen
STAR MARKETING STUDENT
Adam Dickson, University of Strathclyde - WINNER
Eilidh Muir, Edinburgh Napier University
Bethan Lang, University of West of Scotland - WINNER
ASPIRING CREATIVE STAR
Grace Cheah & Conrad Jones - Reweaving Scotland’s History
Kemi Komolafe - Discovering Glasgow's Slave Trade History
Jessica Reid - The True Colours of History - COMMENDATION
Maxime Rommes & Sarah Harvie - Smoke and Chains - WINNER
Patricia Santaengracia & Nefeli Kyriakidi - Paint in Black History
Emily Adam & Gabrielle Etchells - It’s Not a Myth
RISING AGENCY STAR
Francesca Coia, Republic of Media
Tala Cook, Think ALT
Fiona Hayes, John Doe Group
Erica Hungerford, Dentsu Aegis
Ishbel Macleod, Hydrogen
Lyndsay Snoddon,The Union - WINNER
RISING CREATIVE STAR
Tom Hills, John Doe Group
Nicola Laurie, StudioLR - WINNER
Lidia Melero, Bright Signals
Chris Smith, Hydrogen
Katie Wilkinson, Always Be Content
Emily Willing, The Union
RISING MARKETING STAR
Sam Crawford, Scottish Government
David Fettes, National Trust for Scotland
Shelley Maddock, Edrington-Beam Suntory UK
Bernadette Mallon, Tesco Bank
Caitlin Maley, Edrington-Beam Suntory UK
Naomi McCann, Seafish - WINNER
STRATEGIC CATEGORY
BRAND DEVELOPMENT
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Ardbeg Wee Beastie - A Monster Launch |
Story UK |
Ardbeg |
BRONZE |
|
Down the pub for a new brand strategy |
Guy & Co |
Fray Bentos |
SILVER |
|
Extend Your Time with VELUX and Sky |
Republic of Media |
VELUX |
|
|
Introducing Glasgow |
Frame |
Glasgow Life |
|
|
Tennent's Light |
D8, John Doe Group, Badaboom, MadeBrave |
Tennent's |
|
|
The Sunday Post - News Worth Waiting For |
The John Doe Group |
DC Thomson Media |
GOLD |
DIGITAL STRATEGY
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Clarins Beauty Consultation |
Whitespace (An Isobar Company) |
Clarins |
BRONZE |
|
DRIVING EFFICIENCY IN A MARKET CHOC-FULL OF COMPETITORS |
Merkle |
Thorntons |
|
|
Edinburgh Gin - A funnel filled with wonder |
Bright Signals |
Edinburgh Gin |
SILVER |
|
ParentClub: Supporting families when the chips were down |
The Union |
The Scottish Government |
GOLD |
|
Stay Home, Stay Original |
Studio Something |
Innis & Gunn |
|
|
Tesco Bank | The Gift of Data |
MediaCom Edinburgh |
Tesco Bank |
INTERNATIONAL MARKETING
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Black Bowmore DB5; Driving brand equity through innovaton |
Beam Suntory
|
SILVER |
|
|
Europe, Scotland is right here with you |
The Leith Agency |
Brand Scotland |
GOLD |
|
Mowi Global: Female Recruitment Campaign |
Dynam
|
Mowi Global |
BRONZE |
|
Breaking Records with Whisky Auctioneer |
SPEY |
Whisky Auctioneer |
|
|
Raising awareness & generating sales for the Chippendale School |
Represent |
The Chippendale International School of Furniture |
INTEGRATED MARKETING
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
CHAS Christmas |
Frame |
CHAS |
SILVER |
|
Embedding FACTS And Stopping The Spread |
The Leith Agency |
The Scottish Government |
|
|
Innis & Gunn: Recommending our Recommenders |
Studio Something |
Innis & Gunn |
BRONZE |
|
Papa's got a Brand New Bag |
Guy & Co |
Albert Bartlett |
|
|
ScotRail Play Your Part Campaign |
D8 |
ScotRail |
|
|
Tennent's Lager - Dedicated To You |
The John Doe Group, Republic of Media & Multiply |
Tennent's |
GOLD |
MARKETING PLANNING
|
ENTRY |
AGENCY |
CLIENT |
Award |
|
Evolving STV Player into a streaming service |
STV Creative |
STV |
BRONZE |
|
In Celebration of Thinking Differently |
The Leith Agency |
The Scottish Government |
|
|
Looking back to move forward in the pandemic |
The Leith Agency |
The Scottish Government |
GOLD |
|
My Weekly Special |
n/a |
DC Thomson |
SILVER |
|
The Secret Life of Pensions |
Guy & Co |
Royal London |
|
|
Understanding our Personas |
ICAS |
MARKETING IN SOCIETY
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
CHAS Christmas |
Frame |
CHAS |
|
|
Get Help or Get Caught |
Stand Ltd
|
Police Scotland |
SILVER |
|
In Celebration of Thinking Differently |
The Leith Agency |
The Scottish Government |
|
|
SOS |
Frame |
NTS |
BRONZE |
|
Spread The Facts |
Always Be Content |
CHAMPS_NHS
|
|
|
Why the Scottish Government called periods, periods. |
The Union (with Stripe Communications) |
Scottish Government |
GOLD |
COMMUNICATION CATEGORY
ADVERTISING
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Asleep At The Wheel No More |
The Leith Agency |
The Scottish Government |
GOLD |
|
Clearing Scotland's head in the pandemic |
The Leith Agency |
The Scottish Government |
|
|
Powering Up People's Energy - Let's Make It Happen |
WEAVE
|
People's Energy Company
|
|
|
Shackleton - Born Adventurous |
White Space/ Republic of Media |
Whyte & Mackay |
|
|
SOS |
Frame |
NTS |
BRONZE |
|
Tennent's Lager - Dedicated To You |
The John Doe Group |
Tennent's |
SILVER |
BRAND EXPERIENCE
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Building an emerging gin brand in a pandemic |
Edrington Beam-Suntory UK |
||
|
CA Summit: Learn, grow and be inspired |
The Observer Effect
|
ICAS |
|
|
Clarins Beauty Consultation |
Whitespace |
Clarins |
SILVER |
|
French Duncan. The people for you. |
The Union |
French Duncan |
BRONZE |
|
Launching Love Seafood |
Frame |
Seafish |
|
|
The People's Friend - Close Knit Friends |
The John Doe Group |
DC Thomson Media |
GOLD |
DESIGN
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Academics Assemble! |
Primate |
Converge |
|
|
Edinburgh Gin Giftpacks - Unboxing Magical Moments |
D8 |
Edinburgh Gin |
SILVER |
|
How a rebrand revived a sport, a team and an entire nation |
Frame |
UEFA |
BRONZE |
|
How Too Gallus rooted CBD in luxury leisure |
Too Gallus
|
La Rue Verte |
|
|
Reinventing Slaters for today’s cultural sensibilities. |
Too Gallus
|
Slater menswear
|
|
|
United to Prevent Suicide: Making suicide everyone's business |
The Union |
National Suicide Prevention Leadership Group (NSPLG) |
GOLD |
DIGITAL COMMUNICATION
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Baxters: Making a Meal of It |
Stripe Communications |
Baxters |
|
|
Edinburgh Gin - A Funnel Filled With Wonder |
Bright Signals |
Edinburgh Gin |
GOLD |
|
Father's Day Shopping? Can I lend a wing? |
The Leith Agency |
Edrington |
|
|
Get Help or Get Caught |
Stand Ltd
|
Police Scotland |
BRONZE |
|
Highland Spring Digital |
Bright Signals |
Highland Spring |
|
|
Subway Bites |
MediaCom Edinburgh |
Subway UK |
SILVER |
MEDIA
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
#Shareyourbakes |
Republic of Media |
Roberts Bakery |
BRONZE |
|
Delivering Responsible Tourism |
Carat Edinburgh |
VisitScotland |
|
|
Erskine | Charity begins at home |
MediaCom Edinburgh |
Erskine Care Homes
|
|
|
Jura Whisky: Becoming the UK's No.1 Malt |
Republic of Media |
Whyte & Mackay |
|
|
Subway Bites |
MediaCom Edinburgh |
Subway UK |
SILVER |
|
Unprecedented Times, Unprecedented Response |
Republic of Media |
Scottish Government |
GOLD |
PR
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
||
|
Defining what 'Strong is' with UEFA |
Frame |
UEFA |
GOLD |
||
|
Glengoyne - The Unhurried Year |
The John Doe Group |
Ian MacLeod Distillers |
SILVER |
||
|
Swap your January blues for Scotland's Highland Coos |
LDPR |
VisitScotland |
|||
|
Talk Periods |
Stripe Communications |
Scottish Government |
BRONZE |
||
|
The People's Friend - Close Knit Friends |
The John Doe Group |
DC Thomson Media |
|||
|
The Scottish Album of the Year Award 2020 |
Material |
Scottish Music Industry Association (SMIA) |
|||
SECTOR CATEGORY
FINANCIAL AND PROFESSIONAL SERVICES
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Advice changes the game |
Guy & Co |
Royal London |
GOLD |
|
CA Summit: Learn, grow and be inspired |
The Observer Effect
|
ICAS |
|
|
Establishing Tyl's online presence |
Leith |
Tyl by NatWest |
BRONZE |
|
French Duncan. The people for you. |
The Union |
French Duncan |
|
|
The Secret Life of Pensions |
Guy & Co |
Royal London |
SILVER |
FOOD
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
#Shareyourbakes |
Republic of Media |
Roberts Bakery
|
|
|
Building a delivery hero - with a Boss launch |
The Leith Agency |
German Doner Kebab
|
SILVER |
|
Down the pub for a new brand strategy |
Guy & Co |
Fray Bentos
|
GOLD |
|
How we turned up the heat for Simon-Howie |
The Lane |
Simon Howie Foods |
|
|
Papa's got a Brand New Bag |
Guy & Co |
Albert Bartlett |
|
|
Subway Bites |
MediaCom Edinburgh |
Subway UK |
BRONZE |
DRINK
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Ardbeg Wee Beastie - A Monster Launch |
Story UK |
Ardbeg |
GOLD |
|
Black Bowmore DB5; Redefining the premium whisky landscape
|
Beam Suntory |
||
|
Edinburgh Gin - A wonder-filled pivot plan |
The John Doe Group |
Ian MacLeod Distillers |
|
|
Glengoyne - The Unhurried Year |
The John Doe Group |
Ian MacLeod Distillers |
BRONZE |
|
Innis & Gunn: Recommending our Recommenders |
Studio Something |
Innis & Gunn |
SILVER |
|
Jura Whisky: Becoming the UK's No.1 Malt |
Republic of Media |
Whyte & Mackay |
PUBLIC SECTOR
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Covid response: Connecting meaningfully with people in Scotland |
n/a |
The Scottish Government |
BRONZE |
|
Getting support to unpaid carers who needed it |
The Union |
Scottish Government |
GOLD |
|
Heriot-Watt University, Future Made for Success 2020 |
N/A |
Heriot-Watt University |
|
|
The rise of the 21st century apprenticeship |
STV Creative |
Skills Development Scotland |
|
|
Using positive reinforcement to tackle post-lockdown littering |
The Union |
Zero Waste Scotland |
SILVER |
RETAIL
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Declaring The Digital High Street O-Fish-Ally Open |
Merkle |
Weird Fish |
GOLD |
|
Nothing says thank-you like the Tesco Gift Card |
MediaCom Edinburgh |
Tesco Bank |
BRONZE |
|
Reinventing Slaters for today’s cultural sensibilities |
Too Gallus
|
Slater Menswear |
|
|
Winning the 2020 Board Game Battle |
Republic of Media |
Drumond Park |
SILVER |
TOURISM, LEISURE & SPORT
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Bunkered Golf Breaks |
PSP Media in-house team |
Bunkered Golf Breaks
|
BRONZE |
|
Introducing Glasgow |
Frame |
Glasgow Life |
GOLD |
|
OnFife |
StudioLR |
OnFife |
SILVER |
|
Telling the STV Studios story |
N/A |
STV |
|
|
The rebirth of Hibernianfc.co.uk: Bringing sunshine to Leith |
Whitespace |
Hibernian FC |
|
|
Responding to a pandemic - ‘Scotland. Your country needs you’ |
VisitScotland |
CHAIRMAN'S AND CHAMPIONS
PIONEERING SPIRIT AWARD
A World Without Borders: Aeromexico, Mexico - WINNER
Sensorial Tours: Ministerio de Turismo, Ecuador
#NoConditionsApply: Times of India, India
BEST COVID-19 VIRTUAL EVENT
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
For the Love of Scotland - A Fundraiser for Masks for Scotland |
Material |
GOLD |
|
|
National Trust for Scotland |
National Trust for Scotland |
SILVER |
|
|
SocialEyes – How we turned Zzz-oom meetings into something genuinely ‘good’ |
John Doe Group |
BRONZE |
|
|
Striding onto the silver screen: Johnnie Walker and The Man Who Walked Around the World |
Frame |
Johnnie Walker |
|
|
Stripe Virtual Academy |
Stripe Communications |
||
|
The Ultimate Virtual Burns Supper
|
SPEY |
Macsween |
BEST COVID-19 MARKETING PLAN
|
ENTRY |
AGENCY |
CLIENT |
AWARD |
|
Edinburgh Gin & Bright Signals |
Edinburgh Gin |
Bright Signals |
SILVER |
|
Glengoyne & John Doe |
John Doe Group |
Glengoyne |
BRONZE |
|
John Doe & Edinburgh Gin |
John Doe Group |
Edinburgh Gin |
|
|
Play Your Part |
ScotRail |
||
|
Spread the Facts |
Always Be Content |
CHaMPS & NHS |
|
|
Studio Something x Innis & Gunn |
Studio Something |
Innis & Gunn
|
GOLD |
CHAMPIONS OF DIVERSITY, EQUALITY & INCLUSION
VisitScotland: A fairer, more diverse and sustainable economy
Brixton Finishing School: The AD-Academy – Free Gateway to our industry for the underrepresented - SILVER
EICC: Scottish Dementia Research Consortium (SDRC) at EICC
Royal Bank of Scotland - BRONZE
Too Gallus - GOLD
CHAIRMAN’S AWARD FOR FIRST TIME ENTRY
CLIENT
Erskine Care Homes
French Duncan
OnFife
People's Energy Company - WINNER
Slater menswear
AGENCY
Dynam
SPEY
Stand - WINNER
CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE
CLIENT
The Chippendale International School of Furniture
Forth Rivers Trust - WINNER
La Rue Verte
Scottish Music Industry Association (SMIA)
Whisky Auctioneer
AGENCY
Castabroad Collective
Too Gallus - WINNER
WEAVE
STAR AGENCY OF THE YEAR
Frame
Guy & Co
John Doe Group
Leith
Republic of Media
The Union - WINNER
STAR MARKETING TEAM OF THE YEART
Baxters
DC Thomson
Ian MacLeod Distillers
Royal London
The Scottish Government - WINNER
Tennent’s
INSPIRATIONAL AGENCY LEADER OF THE YEAR
Andy Gray, StudioLR
Michael Hart, The Union
Gill Jarvie, Republic of Media
Pete Martin, Always Be Content
Barrington Reeves, Too Gallus - WINNER
Jennifer Robertson, SPEY
INSPIRATIONAL MARKETING LEADER OF THE YEAR
Neil Harrison & Natalie Neilson, Core Covid Marketing – The Scottish Government
Cat Leaver, VisitScotland - WINNER
Paul Menzies, Tennent’s
Rebecca Moncrieff, DC Thomson
Jemma Reid, South of Scotland Destination Alliance and Scotland Starts Here
Shona Smith, Tesco Bank
Thursday 20 June, O2 Academy Edinburgh
Awards Night
Book your Gala Dinner tickets now
Strategic Partners
Sponsors & Supporters
Event Partner
Creative Partner
Website Partner
