2025 Winners

DEVELOPMENT CATEGORY

Star School Award

Lochend Community High School, Glasgow

Aspiring Creative Star

A. Javier Escarabjal Pérez, Edinburgh Napier University

Star Marketing Student

Charlotte Jebson, University Of Strathclyde

Rising Agency Star

Lucie Swindale, Lewis

Rising Creative Star

Michael Evans, Guy & Co

Rising Marketing Star

Sam Porter, Heriot-Watt University

STRATEGIC CATEGORY

Brand Development

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Mission accomplished: Opening the ranks of the Royal Scots Club View Case Study	Union Group	Royal Scots Club		GOLD
‘Sharing The Love’ To Form a Lasting Bond with Scotland	Leith	National Trust for Scotland	Carat	SILVER
Making funerals less about ’You’, more about ’Them’.	Story	Golden Charter	Flourish, The Media Shop	BRONZE

Digital Strategy

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Switching tactics in broadband marketing	Guy & Co	GoFibre	Republic of Media	GOLD
Building Trust to Tackle Fuel Poverty View Case Study	GRA	AgilityEco		SILVER
Helping the Public to Stop! Think Fraud and protect themselves	Story	Home Office		BRONZE

Integrated Marketing

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
How IRN-BRU Turned a Shred of Hope into an Optimism Epidemic	Leith	IRN-BRU / AG Barr	The7Stars and John Doe	GOLD
Flipping the Switch: Sparking Trust with Half-Price Weekends	Union Group	ScottishPower	Carat	SILVER
Empowering the UK’s SMEs to Get Growing	Rationale	Bupa Business UK	Stick + Twist Media agency, Lost Clock	BRONZE

International Marketing

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
The Meningitis Flag	Leith	Sanofi	Carat	GOLD
Troll Boards View Case Study	Courage	Skyscanner		SILVER
Skyscanner Skates to Victory in Canada	Rebel & Thorn	Skyscanner	5WPR, Rebel & Thorn	BRONZE

Marketing Planning, Research and Insight

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Putting Dementia at the Heart of Planning	Leith	The Scottish Government	Republic of Media, Stripe, JRS Research	GOLD
First Bus Off Peak Rail View Case Study	MadeBrave	First Bus	Stripe PR The Media Shop	SILVER
Sneaky Peek. Police Scotland Online Child Sexual Abuse Prevention Campaign View Case Study	Union Group	Police Scotland	Union & Spirit Media	BRONZE

Marketing in Society

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Child Flu Vaccine - A Wee Scoosh View Case Study	Bright Signals	Public Health Scotland		GOLD
24 Puppies View Case Study	Lane & Lane Media	Scottish SPCA		SILVER
Harm Reduction View Case Study	Bright Signals	SWG3		BRONZE

COMMUNICATION CATEGORY

Advertising

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
How IRN-BRU Turned a Shred of Hope into an Optimism-Epidemic	Leith	IRN-BRU / AG BARR	The7Stars John Doe	GOLD
24 Puppies View Case Study	Lane & Lane Media	Scottish SPCA		SILVER
Turning the Tide View Case Study	Stand	Caledonian MacBrayne	Republic of Media	BRONZE

Brand Experience

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
A Vehicle for Change Taking Galloway Cheddar and FareShare UK on a Scottish Road Trip	Spey Media (part of Muckle Media)	Galloway		GOLD
Oh No Blu didn’t: A Perfect Pantomime Partnership	Muckle Media	Radisson Blu Hotel Glasgow		SILVER
Skyscanner’s Advent(ure) Calendar		Skyscanner		BRONZE

Design

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Rewriting the Script for ’Ewan’s Cut’ View Case Study	Leith	Colin and Ewan McGregor in association with Isle of Arran Distillers	The Whisky Auctioneers, CHAS, We Are Hydrogen	GOLD
From the Cocoon to the Crown: How the Design of Bruce the Butterfly	Union Group	ScottishPower		SILVER
The Ultimate Advent(ure) Calendar		Skyscanner		BRONZE

Digital Communication

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Turning Mum & Dad’s Bank into a Student Must-Have View Case Study	Union Group	Bank of Scotland		GOLD
Mini MBA, Major ROI: Marketing a Marketing Course	Always Be Content	Mini MBA		SILVER
The Digital Refresh - How Highland Spring Poured Itself into Culture View Case Study	Sunshine The Social Agency	Highland Spring	Republic of Media, Juice, Flood & Partner	BRONZE

Media

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Visible Value	Republic of Media	Scottish Water		GOLD
Game On Exhibition	The Media Shop	National Museums Scotland		SILVER
Joining the Journey to Dismantle Stigma Around Fitness to Drive	Republic of Media	The Scottish Government	The Leith Agency, Smarts Agency	BRONZE

PR

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
The Ultimate Reunion View Case Study	Frame	Skyscanner & Scottish Rugby		GOLD
Crowdfunding Campaign View Case Study	Story Shop	Mossgiel Organic Farm		SILVER
Taylor Swift Masterclass View Case Study	John Doe	Glasgow Clyde College		BRONZE

SECTOR CATEGORY

Financial and Professional Services

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
The Meningitis Flag	Leith	Sanofi		GOLD
Making Funerals Less About ’You’, More About ’Them’	Story	Golden Charter	Flourish, The Media Shop	SILVER
Winning Customers with Wit, not Wallet		FreeAgent	Republic of Media	BRONZE

Food

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Bringing a New Consumer Chompion to Life View Case Study	Union Group	Lightbody Ventures		GOLD
This is Gluten Freedom View Case Study	Lane & Lane Media	Nairn’s		SILVER
How We Beefed up Sales for Donald Russell’s 50th birthday. View Case Study	Union Group	Donald Russell	Republic of Media	BRONZE

Drink

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Rewriting the script for ’Ewan’s Cut’ View Case Study	Leith	Colin and Ewan McGregor in association with Isle of Arran Distillers	The Whisky Auctioneers, CHAS, We Are Hydrogen	GOLD
Water As Nature Intended View Case Study	Republic of Media	Highland Spring	Juice. Sunshine - The Social Agency	SILVER
Under the Microscope – Tamdhu’s Dedication Magnified View Case Study	Guy&Co	Ian Macleod Distillers		BRONZE

Public Sector

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Child Flu Vaccine - A Wee Scoosh View Case Study	Bright Signals	Public Health Scotland		GOLD
Warning Scotland’s Drivers: You Only Have to Lose Control Once	Leith	The Scottish Government	Republic of Media, Smarts	SILVER
Sneaky Peek - Police Scotland Online Child Sexual Abuse Prevention Campaign View Case Study	Union Group	Police Scotland	Union, Spirit Media	BRONZE

Retail & Hospitality

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Flipping the Switch: Sparking Trust with Half-Price Weekends	Union Group	ScottishPower	Carat	GOLD
Accelerating Skyscanner’s Car Hire Business	Rebel & Thorn	Skyscanner	Special	SILVER
Try, Convert, Win: The Digital Strategy Behind Rugbystore’s Record-Breaking Year View Case Study	Lane Media	Rugbystore		BRONZE

Tourism Leisure, Culture & Sport

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED	AWARD
Harm Reduction View Case Study	Bright Signals	SWG3		GOLD
The Ultimate Reunion	Frame	Skyscanner & Scottish Rugby		SILVER
The Royal Highland Show must go on View Case Study	Lane, Lane Media & Muckle Media	RHASS		BRONZE