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Deadline for Entries – Monday 12 February 2024

Entry Guidelines

You could sacrifice a goat (frowned upon these days), indulge in some self-flagellation, or pray to the gods that your entry be looked upon favourably by the judges. Or you could just pen a stonking paper in the first place and leave nothing to chance.

Refer to the scoring criteria for each category.

The maximum word count for all entries is 1500. Your word count must be shown on the front page of your entry. If you exceed the word limit, you will be deducted points.

NEW FOR 2024 – An executive summary (max 100 words) should be provided. This will be used post-event on the website and for sharing case studies.

NEW FOR 2024 – Please provide a redacted version of your entry for sharing as a case study (optional)

NEW FOR 2024 - The title of your entry should have a maximum word count of 10.

Entries should relate to work that was planned, developed, or evaluated in 2023.

Entries should be from, or entered on behalf of, Scottish based organisations but can relate to activity anywhere in the world.

Each case study can be entered in a maximum of two categories. Please note this applies across agencies, so if you are working collaboratively, you will need to agree who is submitting and named in the entry.

Ensure all details on the entry form are completed.

Entries should be submitted in the form of a PDF document.

The PDF should be a maximum of 10MB.

URL links may be included in the field provided on the entry site. Please do NOT embed them directly within your entry.

A maximum of 2 videos can be included as separate attachments.

Late entries will be subject to additional charges.

Planning Checklist

  • Keep this Call for Entries brochure for reference and to help decide which categories you will enter
  • Read through the entry requirements, judging criteria and previous shortlists.
  • Read through previous case studies and start pulling together the information, results and references for your entry.
  • Volunteer for judging by end of January 2024 by emailing [email protected]. Members, Fellows and Advisory Board will also receive an invitation via email in December 2023.
  • Please note there is a maximum of 4 judges per organisation permitted to participate as judges on the panels.
  • Up to 4 additional members at First Role or Future Leader level are encouraged to score allocated entries online as a useful training and development exercise.
  • Join our virtual Star Awards Showcase event in December for insights and inspiration for writing winning entries.
  • Look out for our recorded Judges Briefing with hints and tips on the process, platform and how to judge.
  • Decide which Rising Stars you will nominate – Rising Creative, Rising Agency and Rising Marketing Stars. Nominate by emailing [email protected] by February 12, 2024.
  • Nominations for the Champions Category – Inspirational Agency Leader and Inspirational Marketing Leader should be submitted by February 12, 2024.
  • Make sure you submit your entries by the awards deadline of 5pm on February 12, 2024. There will be an additional fee for late entries.
  • Look out for the announcements of the shortlists in April 2024.
  • Book your tickets for the Star Awards Gala Dinner in Edinburgh on June 20, 2024.

Early Entry (Early Bird)

Marketing Society Member  - £215 + VAT per entry

Marketing Society Member SME  - £195 + VAT per entry
(fewer than 100 employees for client and fewer than 10 for agency)

Non-Member - £255 + VAT per entry

Non-Member SME - £235 + VAT per entry
(fewer than 100 employees for client and fewer than 10 for agency)

Not for Profit Organisations - £165 + VAT per entry

There is no cost for the Development and Champions categories.

Extension fees

There will be an additional fee for those seeking an extension to the deadline.
These will be priced as follows:

One-week extension:
Additional £50+VAT (deadline February 19, 2024) per entry

Two-week extension:
Additional £100+VAT (deadline February 26, 2024) per entry


First Time Free

If the organisation has never entered the Star Awards, their first entry is free of charge. Please select ‘first time entry’ when submitting your award and it will discount the fee automatically.

Member Benefits

The Marketing Society is a not-for-profit organisation which operates for the benefit of its members. Any surplus made with these awards is reinvested to the benefit of the members in Scotland.

Join now to benefit from members’ entry and ticket rates. For details on membership, contact [email protected]

Questions and Sponsorship Opportunities

If you are interested in getting involved as a sponsor or supporter or if you have any questions, please get in touch with Lux Events by emailing [email protected]

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