Entry Guidelines
- Refer to the scoring criteria for each category.
- 1500 is the maximum word count (not the target) and includes wording in graphs and/or infographics.
- Your word count must be shown on the front page of your entry. If you exceed the word limit, you will be deducted points.
- Please provide a redacted version of your entry for sharing as a case study.
- The title of your entry should have a maximum word count of 10.
- Entries should relate to work that was planned, developed, or evaluated in 2024.
- Entries should be from, or entered on behalf of, Scottish based organisations but cancrelate to activity anywhere in the world.
- You do not have to be a member of The Marketing Society to enter.
- Each case study can be entered in a maximum of TWO categories. Please note this applies across agencies, so if you are working collaboratively, you will need to agree who is submitting and named in the entry.
- Ensure all details on the entry form are completed.
- Entries should be submitted in the form of a PDF document.
- The PDF should be a maximum of 10MB.
- URL links may be included in the field provided on the entry site. Please do NOT embed them directly within your entry.
- A maximum of 2 videos can be included as separate attachments.
- Late entries will be subject to additional charges
Planning Checklist
- File the Call for Entries brochure for reference and to help decide which categories you will enter.
- Read through the previous shortlists, judging criteria and case studies. Start pulling together the information, results, and references for your entry.
- Volunteer for judging by end of January 2025 by registering here Members, Fellows and Advisory Board will receive an invitation via email in December 2024.
- Please note there is a maximum of 4 judges per organisation permitted to participate as judges.
- Members at Future Leader level are encouraged to score allocated entries online as a useful training and development exercise.
- Join our virtual Star Awards Showcase event on Tuesday 3 December for insights and inspiration on writing winning entries.
- Decide which Rising Stars you will nominate – Rising Creative, Rising Agency and Rising Marketing Stars. Nominate by emailing [email protected] by February 17, 2025.
- Nominations for the Champions Category – Inspirational Agency Leader and Inspirational Marketing Leader should be submitted by February 17, 2025.
- Make sure you submit your entries by the awards deadline of 23:59 on February 17, 2025. There will be an additional fee for late entries.
- Look out for the announcements of the shortlists in May 2025.
- Book your tickets for the Star Awards Gala Dinner in Glasgow on June 12, 2025.
Entry Fees
| Early Entry (Early Bird) | Early Bird Rates 2025 UNTIL 31 DEC 2024 |
Standard Rates 2025 FROM 1 JAN – 17 FEB 2025 |
| Marketing Society Member | £202.50 | £225.00 |
| Marketing Society Member SME* | £184.50 | £205.00 |
| Non-Member | £238.50 | £265.00 |
| Non-Member SME* | £220.50 | £245.00 |
| Not for Profit Organisations | £153.00 | £170.00 |
*less than 100 employees for client and less than 10 for agency
There is no cost for the schools, students and individual nominations in the Development and Champions Categories.
Extension fees
There will be an additional fee for those seeking an extension to the deadline.
These will be priced as follows:
One-week extension:
Additional £50+VAT (deadline February 24, 2025) per entry
Two-week extension:
Additional £100+VAT (deadline March 3, 2025) per entry
Promotions
First Time Free
If the organisation has never entered the Star Awards, their first entry is free of charge. Please select ‘first time entry’ when submitting your award and it will discount the fee automatically.
Member Benefits
The Marketing Society is a not-for-profit organisation which operates for the benefit of its members. Any surplus made with these awards is reinvested to the benefit of the members in Scotland. Join now to benefit from members entry and ticket rates.
Contact Anna Barber [email protected] for details on membership.
Join now to benefit from members’ entry and ticket rates. For details on membership, contact [email protected]
Sponsorship Opportunities
If you are interested in getting involved as a sponsor please get in touch with Partnership Manager, Pippa Barker [email protected]
Questions
If you have any questions about the entry or judging process or the Awards in general, please get in touch with Lux Events [email protected]
Strategic Partners
Sponsors & Supporters
Event Partner
Creative Partner
Website Partner
