The Star Awards celebrate excellence across Scotland’s marketing community, recognising enlightened thinking, innovation and creativity. T

his year, our promotional campaign The Stars are Calling – developed by MULTIPLY – is an invitation to lift our heads from the day-to-day, look up, be inspired, and transform your brightest ideas into award-winning case studies.

The Awards identify and reward marketing talent—from students in schools, colleges, and universities to rising stars and the inspirational leaders in our industry.

Collaboration is at the heart of the awards, with clients and agencies working together to craft entries before coming together to celebrate at the gala dinner. Each year we welcome new entrants from a wide range of sectors and organisations, large and small.

Each year we review our awards categories and judging criteria to ensure we retain a balance between consistency and making changes to ensure we remain in line with the dynamics of our industry. So please look out for some exciting new award categories.

As one of the objectives of the Star Awards is to demonstrate best practice across our industry, entrants are encouraged to share a copy of their entry on our website once we have announced the shortlist. This can be a redacted version if required.

The judging process is designed to be inclusive, consistent, and transparent, with all Future Leaders and Leader level members of The Marketing Society encouraged to participate.

With rising standards and an increasing number of entries, winning a Gold, Silver, or Bronze Star is a significant accolade—but being shortlisted is also an achievement in itself.

The Stars are Calling and we look forward to celebrating shining examples and exceptional talent from across our marketing community.

Victoria Best
Principal Global Brand Marketing Manager, Skyscanner
Chair of the Star Awards 2026