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2021 Winners

DEVELOPMENT CATEGORY

SCHOOL AWARD

10 Scents - Lochend Community High School, Glasgow - WINNER
Affcuttins - Brae High School, Shetland
Simply The Zest - Hazlehead Academy, Aberdeen

STAR MARKETING STUDENT

Adam Dickson, University of Strathclyde - WINNER
Eilidh Muir, Edinburgh Napier University
Bethan Lang, University of West of Scotland - WINNER

ASPIRING CREATIVE STAR

Grace Cheah & Conrad Jones - Reweaving Scotland’s History
Kemi Komolafe - Discovering Glasgow's Slave Trade History
Jessica Reid - The True Colours of History - COMMENDATION
Maxime Rommes & Sarah Harvie - Smoke and Chains - WINNER
Patricia Santaengracia & Nefeli Kyriakidi - Paint in Black History
Emily Adam & Gabrielle Etchells - It’s Not a Myth

RISING AGENCY STAR

Francesca Coia, Republic of Media
Tala Cook, Think ALT
Fiona Hayes, John Doe Group
Erica Hungerford, Dentsu Aegis
Ishbel Macleod, Hydrogen
Lyndsay Snoddon,The Union - WINNER

RISING CREATIVE STAR

Tom Hills, John Doe Group
Nicola Laurie, StudioLR - WINNER
Lidia Melero, Bright Signals
Chris Smith, Hydrogen
Katie Wilkinson, Always Be Content
Emily Willing, The Union

RISING MARKETING STAR

Sam Crawford, Scottish Government
David Fettes, National Trust for Scotland
Shelley Maddock, Edrington-Beam Suntory UK
Bernadette Mallon, Tesco Bank
Caitlin Maley, Edrington-Beam Suntory UK
Naomi McCann, Seafish - WINNER

STRATEGIC CATEGORY


BRAND DEVELOPMENT

ENTRY

AGENCY

CLIENT

AWARD

Ardbeg Wee Beastie - A Monster Launch

Story UK

Ardbeg

BRONZE

Down the pub for a new brand strategy

Guy & Co

Fray Bentos

SILVER

Extend Your Time with VELUX and Sky

Republic of Media

VELUX

 

Introducing Glasgow

Frame

Glasgow Life

 

Tennent's Light

D8, John Doe Group, Badaboom, MadeBrave

Tennent's

 

The Sunday Post - News Worth Waiting For

The John Doe Group

DC Thomson Media

GOLD

 

DIGITAL STRATEGY

ENTRY

AGENCY

CLIENT

AWARD

Clarins Beauty Consultation

Whitespace (An Isobar Company)

Clarins

BRONZE

DRIVING EFFICIENCY IN A MARKET CHOC-FULL OF COMPETITORS

Merkle

Thorntons

 

Edinburgh Gin - A funnel filled with wonder

Bright Signals

Edinburgh Gin

SILVER

ParentClub: Supporting families when the chips were down

The Union

The Scottish Government

GOLD

Stay Home, Stay Original

Studio Something

Innis & Gunn

 

Tesco Bank | The Gift of Data

MediaCom Edinburgh

Tesco Bank

 

 

INTERNATIONAL MARKETING

ENTRY

AGENCY

CLIENT

AWARD

Black Bowmore DB5; Driving brand equity through innovaton

 

Beam Suntory

 

 

SILVER

Europe, Scotland is right here with you

The Leith Agency

Brand Scotland

GOLD

Mowi Global: Female Recruitment Campaign

Dynam

 

 

Mowi Global



BRONZE

Breaking Records with Whisky Auctioneer

SPEY

Whisky Auctioneer

 

Raising awareness & generating sales for the Chippendale School

Represent

The Chippendale International School of Furniture

 

 

INTEGRATED MARKETING

ENTRY

AGENCY

CLIENT

AWARD

CHAS Christmas

Frame

CHAS

SILVER

Embedding FACTS And Stopping The Spread

The Leith Agency

The Scottish Government

 

Innis & Gunn: Recommending our Recommenders

Studio Something

Innis & Gunn

BRONZE

Papa's got a Brand New Bag

Guy & Co

Albert Bartlett

 

ScotRail Play Your Part Campaign

D8

ScotRail

 

Tennent's Lager - Dedicated To You

The John Doe Group, Republic of Media & Multiply

Tennent's

GOLD

 

MARKETING PLANNING

ENTRY

AGENCY

CLIENT

Award

Evolving STV Player into a streaming service

STV Creative

STV

BRONZE

In Celebration of Thinking Differently

The Leith Agency

The Scottish Government

 

Looking back to move forward in the pandemic

The Leith Agency

The Scottish Government

GOLD

My Weekly Special

n/a

DC Thomson

SILVER

The Secret Life of Pensions

Guy & Co

Royal London

 

Understanding our Personas

 

ICAS

 

 

MARKETING IN SOCIETY

ENTRY

AGENCY

CLIENT

AWARD

CHAS Christmas

Frame

CHAS

 

Get Help or Get Caught

Stand Ltd

 

 

Police Scotland

SILVER

In Celebration of Thinking Differently

The Leith Agency

The Scottish Government

 

SOS

Frame

NTS

BRONZE

Spread The Facts

Always Be Content

CHAMPS_NHS

 

 

 

Why the Scottish Government called periods, periods.

The Union (with Stripe Communications)

Scottish Government

GOLD

 

COMMUNICATION CATEGORY

ADVERTISING

ENTRY

AGENCY

CLIENT

AWARD

Asleep At The Wheel No More

The Leith Agency

The Scottish Government

 

GOLD

Clearing Scotland's head in the pandemic

The Leith Agency

The Scottish Government

 

Powering Up People's Energy - Let's Make It Happen

WEAVE

 

 

People's Energy Company

 

 

 

Shackleton - Born Adventurous

White Space/ Republic of Media

Whyte & Mackay

 

SOS

Frame

NTS

BRONZE

Tennent's Lager - Dedicated To You

The John Doe Group

Tennent's

SILVER

 

BRAND EXPERIENCE

ENTRY

AGENCY

CLIENT

AWARD

Building an emerging gin brand in a pandemic

 

Edrington Beam-Suntory UK

 

CA Summit: Learn, grow and be inspired

The Observer Effect

 

 

ICAS

 

Clarins Beauty Consultation

Whitespace

Clarins



SILVER

French Duncan. The people for you.

The Union

French Duncan



BRONZE

Launching Love Seafood

Frame

Seafish

 

The People's Friend - Close Knit Friends

The John Doe Group

DC Thomson Media

GOLD

 

DESIGN

ENTRY

AGENCY

CLIENT

AWARD

Academics Assemble!

Primate

Converge

 

Edinburgh Gin Giftpacks - Unboxing Magical Moments

D8

Edinburgh Gin

SILVER

How a rebrand revived a sport, a team and an entire nation

Frame

UEFA

BRONZE

How Too Gallus rooted CBD in luxury leisure

Too Gallus

 

 

La Rue Verte

 

Reinventing Slaters for today’s cultural sensibilities.

Too Gallus

 

 

Slater menswear

 

 

 

United to Prevent Suicide: Making suicide everyone's business

The Union

National Suicide Prevention Leadership Group (NSPLG)

GOLD

 

DIGITAL COMMUNICATION

ENTRY

AGENCY

CLIENT

AWARD

Baxters: Making a Meal of It

Stripe Communications

Baxters

 

Edinburgh Gin - A Funnel Filled With Wonder

Bright Signals

Edinburgh Gin

GOLD

Father's Day Shopping? Can I lend a wing?

The Leith Agency

Edrington

 

Get Help or Get Caught

Stand Ltd

 

 

Police Scotland

BRONZE

Highland Spring Digital

Bright Signals

Highland Spring

 

Subway Bites

MediaCom Edinburgh

Subway UK

SILVER

 

MEDIA

ENTRY

AGENCY

CLIENT

AWARD

#Shareyourbakes

Republic of Media

Roberts Bakery



BRONZE

Delivering Responsible Tourism

Carat Edinburgh

VisitScotland

 

Erskine | Charity begins at home

MediaCom Edinburgh

Erskine Care Homes

 

 

 

Jura Whisky: Becoming the UK's No.1 Malt

Republic of Media

Whyte & Mackay

 

Subway Bites

MediaCom Edinburgh

Subway UK

SILVER

Unprecedented Times, Unprecedented Response

Republic of Media

Scottish Government

GOLD

 

PR

ENTRY

AGENCY

CLIENT

AWARD

Defining what 'Strong is' with UEFA

Frame

UEFA

 

GOLD

Glengoyne - The Unhurried Year

The John Doe Group

Ian MacLeod Distillers

 

SILVER

Swap your January blues for Scotland's Highland Coos

LDPR

VisitScotland

 

Talk Periods

Stripe Communications

Scottish Government

 

BRONZE

The People's Friend - Close Knit Friends

The John Doe Group

DC Thomson Media

 

The Scottish Album of the Year Award 2020

Material

Scottish Music Industry Association (SMIA)

 

SECTOR CATEGORY

 

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY

AGENCY

CLIENT

AWARD

Advice changes the game

Guy & Co

Royal London

GOLD

CA Summit: Learn, grow and be inspired

The Observer Effect

 

 

ICAS

 

Establishing Tyl's online presence

Leith

Tyl by NatWest

BRONZE

French Duncan. The people for you.

The Union

French Duncan



 

The Secret Life of Pensions

Guy & Co

Royal London

SILVER

 

FOOD

ENTRY

AGENCY

CLIENT

AWARD

#Shareyourbakes

Republic of Media

Roberts Bakery

 

 

Building a delivery hero - with a Boss launch

The Leith Agency

German Doner Kebab

 

SILVER

Down the pub for a new brand strategy

Guy & Co

Fray Bentos

 

GOLD

How we turned up the heat for Simon-Howie

The Lane

Simon Howie Foods

 

Papa's got a Brand New Bag

Guy & Co

Albert Bartlett

 

Subway Bites

MediaCom Edinburgh

Subway UK

BRONZE

 

DRINK

ENTRY

AGENCY

CLIENT

AWARD

Ardbeg Wee Beastie - A Monster Launch

Story UK

Ardbeg

GOLD

Black Bowmore DB5; Redefining the premium whisky landscape

 

 

Beam Suntory

 

Edinburgh Gin - A wonder-filled pivot plan

The John Doe Group

Ian MacLeod Distillers

 

Glengoyne - The Unhurried Year

The John Doe Group

Ian MacLeod Distillers

BRONZE

Innis & Gunn: Recommending our Recommenders

Studio Something

Innis & Gunn

SILVER

Jura Whisky: Becoming the UK's No.1 Malt

Republic of Media

Whyte & Mackay

 

 

PUBLIC SECTOR

ENTRY

AGENCY

CLIENT

AWARD

Covid response: Connecting meaningfully with people in Scotland

n/a

The Scottish Government

BRONZE

Getting support to unpaid carers who needed it

The Union

Scottish Government

GOLD

Heriot-Watt University, Future Made for Success 2020

N/A

Heriot-Watt University

 

The rise of the 21st century apprenticeship

STV Creative

Skills Development Scotland

 

Using positive reinforcement to tackle post-lockdown littering

The Union

Zero Waste Scotland

SILVER

 

 

 

RETAIL

ENTRY

AGENCY

CLIENT

AWARD

Declaring The Digital High Street O-Fish-Ally Open

Merkle

Weird Fish


 

GOLD

Nothing says thank-you like the Tesco Gift Card

MediaCom Edinburgh

Tesco Bank

BRONZE

Reinventing Slaters for today’s cultural sensibilities

Too Gallus

 

 

Slater Menswear


 

Winning the 2020 Board Game Battle

Republic of Media

Drumond Park


SILVER

 

TOURISM, LEISURE & SPORT

ENTRY

AGENCY

CLIENT

AWARD

Bunkered Golf Breaks

PSP Media in-house team

Bunkered Golf Breaks

 

 

BRONZE

Introducing Glasgow

Frame

Glasgow Life

GOLD

OnFife

StudioLR



OnFife

SILVER

Telling the STV Studios story

N/A

STV

 

The rebirth of Hibernianfc.co.uk: Bringing sunshine to Leith

Whitespace

Hibernian FC

 

Responding to a pandemic - ‘Scotland. Your country needs you’

 

VisitScotland

 

 


CHAIRMAN'S AND CHAMPIONS

PIONEERING SPIRIT AWARD

A World Without Borders: Aeromexico, Mexico - WINNER
Sensorial Tours: Ministerio de Turismo, Ecuador
#NoConditionsApply: Times of India, India

BEST COVID-19 VIRTUAL EVENT

ENTRY

AGENCY

CLIENT

AWARD

For the Love of Scotland - A Fundraiser for Masks for Scotland

Material

 

GOLD

National Trust for Scotland

 

National Trust for Scotland

SILVER

SocialEyes – How we turned Zzz-oom meetings into something genuinely ‘good’

John Doe Group



 

BRONZE

Striding onto the silver screen: Johnnie Walker and The Man Who Walked Around the World

Frame

Johnnie Walker

 

Stripe Virtual Academy

Stripe Communications

   

The Ultimate Virtual Burns Supper

 

SPEY

Macsween

 

 

BEST COVID-19 MARKETING PLAN

ENTRY

AGENCY

CLIENT

AWARD

Edinburgh Gin & Bright Signals

Edinburgh Gin

Bright Signals

SILVER

Glengoyne & John Doe

John Doe Group

Glengoyne

BRONZE

John Doe & Edinburgh Gin

John Doe Group

Edinburgh Gin

 

Play Your Part

 

ScotRail

 

Spread the Facts

Always Be Content

CHaMPS & NHS

 

Studio Something x Innis & Gunn

Studio Something

 

Innis & Gunn

 

GOLD

CHAMPIONS OF DIVERSITY, EQUALITY & INCLUSION

VisitScotland: A fairer, more diverse and sustainable economy
Brixton Finishing School: The AD-Academy – Free Gateway to our industry for the underrepresented - SILVER
EICC: Scottish Dementia Research Consortium (SDRC) at EICC
Royal Bank of Scotland - BRONZE
Too Gallus - GOLD

 

CHAIRMAN’S AWARD FOR FIRST TIME ENTRY

CLIENT
Erskine Care Homes
French Duncan
OnFife
People's Energy Company - WINNER
Slater menswear

AGENCY
Dynam
SPEY
Stand - WINNER

CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE

CLIENT
The Chippendale International School of Furniture
Forth Rivers Trust - WINNER
La Rue Verte
Scottish Music Industry Association (SMIA)
Whisky Auctioneer

AGENCY
Castabroad Collective
Too Gallus - WINNER
WEAVE


STAR AGENCY OF THE YEAR
Frame
Guy & Co
John Doe Group
Leith
Republic of Media
The Union - WINNER


STAR MARKETING TEAM OF THE YEART
Baxters
DC Thomson
Ian MacLeod Distillers
Royal London
The Scottish Government - WINNER
Tennent’s

INSPIRATIONAL AGENCY LEADER OF THE YEAR
Andy Gray, StudioLR
Michael Hart, The Union
Gill Jarvie, Republic of Media
Pete Martin, Always Be Content
Barrington Reeves, Too Gallus - WINNER
Jennifer Robertson, SPEY


INSPIRATIONAL MARKETING LEADER OF THE YEAR
Neil Harrison & Natalie Neilson, Core Covid Marketing – The Scottish Government
Cat Leaver, VisitScotland - WINNER
Paul Menzies, Tennent’s
Rebecca Moncrieff, DC Thomson
Jemma Reid, South of Scotland Destination Alliance and Scotland Starts Here
Shona Smith, Tesco Bank

Monday 17 February 2025

Entry Deadline

Early Bird Rates Until 31st December 2024

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