2022 Winners

DEVELOPMENT CATEGORY

STAR SCHOOL AWARD

The Socair team from Mearns Castle High School, Renfrewshire - WINNER

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ASPIRING CREATIVE STAR

Lose the drama. Period. - Gill Montgomery

#HelpGuysGetPeriods - Thomas Cooper & Robbie Tighe
You’re not Ovary-Acting - Hana Sim

Project Flow - Lekan Oladunwo – WINNER

Don’t be a pussy - Lucia Chirinos Garay & Zuzanna Marska

Fando’s - Ellis Mackenzie & Jezebel Carr

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STAR MARKETING STUDENT

Constanze Ahlreep, University of Glasgow - WINNER

Alice Garthwaite, University of Edinburgh

Mary Pringle, University of Edinburgh

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RISING AGENCY STAR

Sally Allan, Deloitte Digital

Jennifer Cree, Atomic10

Beth Harvey, Material - WINNER

Rachel McMullan, The Union

Kate Newton, Multiply

Alex Smith, Equator

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RISING CREATIVE STAR

Billy Franks, Copy House Ltd

Cameron Hastings, STV

Jeanette Marshall, The Union – VERY CLOSE SECOND

Ben Neilson, MadeBrave

Suzanne Waters, John Doe Group

Ben Whiting, StudioLR - WINNER

RISING MARKETING STAR

Ross Beveridge, Tennent’s

Lewis Bright, Edrington

Adam Crawford, ICAS

Linzi Gibson, AG BARR - WINNER

India Morrow, Strathmore Foods – VERY CLOSE SECOND

Katy Reilly, VisitScotland

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STRATEGIC CATEGORY

(A-Z BY ENTRY NAME)

BRAND DEVELOPMENT

ENTRY	AGENCY	CLIENT	AWARD
Dependable opportunity with you at the helm	The Union	Young Person's Guarantee - The Scottish Government
Every Dream Needs a Plan	The Leith Agency	Royal Bank of Scotland	Bronze
Glenmorangie: A Wondrous World	DDB	Glenmorangie	Silver
How Too Gallus radically reinvented cultural relevance in the whisky market.	Too Gallus	Wee Smoky
Press & Journal: Every Story Starts With You	John Doe Group	DC Thomson
Solid as a Rokbak: Building a new global brand	StudioLR	Rokbak	Gold

DIGITAL STRATEGY

ENTRY	AGENCY	CLIENT	AWARD
Edinburgh Gin - A Funnel Full of Wonder	Bright Signals	Edinburgh Gin & Bright Signals	Gold
Linn - Klimax DSM launch	Bright Signals	Linn	Bronze
QueryClick & Tiso: Reach New Heights in Retail	QueryClick	Tiso
What teaching taught our audience	The Union	The Scottish Government	Silver

INTERNATIONAL MARKETING

ENTRY	AGENCY	CLIENT	AWARD
Brand Scotland: Good Things Live Here	The Leith Agency	Brand Scotland
Gordon & MacPhail; Generations	Republic of Media	Gordon & MacPhail
Scotland is Calling	The Union	VisitScotland	Bronze
Scottish Development International - Think Different Think Scotland	Whitespace	Scottish Development International
Solid as a Rokbak: Building a new global brand	StudioLR	Rokbak	Gold
#TeamVaccines	The Leith Agency	IFPMA	Silver

INTEGRATED MARKETING

ENTRY	AGENCY	CLIENT	AWARD
A Better Future, Quicker.		Scottish Power
Building a Net Zero Nation	The Leith Agency & Stripe	The Scottish Government	Bronze
Everything we buy has a carbon cost	The Union	Zero Waste Scotland
Go Do Your Thing	Frame	Northern	Silver
Keeping out the trash	The Union	Zero Waste Scotland
Tennent’s Lager – Made For This: A Summer of Football Like No Other	Material; Studio Something; Republic of Media; Multiply	Tennent’s Lager	Gold

MARKETING PLANNING

ENTRY	AGENCY	CLIENT	AWARD
Building a Net Zero Nation	The Leith Agency & Stripe	The Scottish Government
Everything we buy has a carbon cost	The Union	Zero Waste Scotland	Bronze
Regional Journalism with Purpose	John Doe Group	DC Thomson	Gold
Sleepeezee - Leave the Rest to Us	Multiply	Sleepeezee
Testing Times For Smear Tests	The Leith Agency	The Scottish Government	Silver

MARKETING IN SOCIETY - PURPOSE

ENTRY	AGENCY	CLIENT	AWARD
Breaking the Cycle of Fear	The Union	Police Scotland	Bronze
Edinburgh Gin Presents Phoebe Waller-Bridge	John Doe Group	Edinburgh Gin
Keeping Out the Trash	The Union	Zero Waste Scotland
It’s time to roll up our sleeves	The Leith Agency	The Scottish Government	Silver
Making it a little easier for parents...	The Union	Social Security Scotland
That Guy	Stand Agency	Police Scotland	Gold

MARKETING IN SOCIETY - CHARITY

ENTRY	AGENCY	CLIENT	AWARD
FC United to Prevent Suicide	Studio Something	National Suicide Prevention	Gold
Futures for the Brave	Story UK	Erskine
I Love this Place	Frame	National Trust for Scotland	Silver
Playlist for Life – Unlocking Memories is the Major Key	Union Direct	Dementia
Sometime, less is more	Union Data	Worldwide Cancer
Time to be positive and give giving blood a festive shot in the arm	Union Direct	Scottish National Blood Transfusion Service	Bronze

COMMUNICATION CATEGORY

ADVERTISING

ENTRY	AGENCY	CLIENT	AWARD
Glenmorangie: It's Kind of Delicious and Wonderful	DDB	Glenmorangie	Gold
Go Do Your Thing	Frame	Northern	Bronze
Innis & Gunn: If you know, you know	Studio Something	Innis & Gunn
Not Giving In - to the pandemic	The Leith Agency	The Scottish Government
Preventing Lung Cancer From Making Itself At Home	The Leith Agency	The Scottish Government
THE LINGO OF LOVE FOR SALMON – MOWI LEAPS OFF SCREENS AND SHELVES THANKS TO ITS NEW ADVERTISING CAMPAIGN	The Lane Agency	MOWI	Silver

BRAND EXPERIENCE

ENTRY	AGENCY	CLIENT	AWARD
2021 CA Summit		ICAS	Bronze
Against all odds	The Union	Scotland Food & Drink
A virtual makeover for Pension Awareness Day	Union Direct	Scottish Widows
Johnnie Walker Princes Street	BRC Imagination Arts	Diageo
Jura Whisky Bringing Front Row Seats at the Jura Music Festival to the World	Studio Something	Jura Whisky (Whyte & Mackay)	Silver
Rok’in All Over The World: The Rokbak Global Brand Launch	StudioLR with Lux Events	Rokbak	Gold

DESIGN

ENTRY	AGENCY	CLIENT	AWARD
A Brighter Future for Jura Whisky: Refreshing Jura’s brand identity	StudioLR	Jura (Whyte & Mackay)	Silver
Building a platform for achieving potential with the Football Association of Wales and UEFA Grow.	Frame	UEFA Grow & Football Association of Wales	Bronze
Dependable opportunity with you at the helm	The Union	Young Persons Guarantee – The Scottish Government
Glenmorangie: How an 18 year old whisky came into full bloom	Love	Glenmorangie	Gold
How Too Gallus radically reinvented cultural relevance in the whisky market.	Too Gallus	Wee Smoky
The V&A Dundee: How Night Fever beat Covid Fever in Dundee	Too Gallus	V&A Dundee

DIGITAL COMMUNICATION

ENTRY	AGENCY	CLIENT	AWARD
Bridging the communication gap with Members through social media		ICAS
Edinburgh Gin - A Funnel Full of Wonder	Bright Signals	Ian Macleod Distillers
Linn - Klimax DSM launch	Bright Signals	Linn	Silver
MediaCom + Subway's Tiger Pig: Using dance to bring people together for a Christmas like no other	MediaCom Edinburgh	Subway	Bronze
Putting YOTEL On The Map In Glasgow	Atomic10	YOTEL
What teaching taught our audience	The Union	The Scottish Government	Gold

See what the judges said

MEDIA

ENTRY	AGENCY	CLIENT	AWARD
COP26 - Keeping Glasgow Moving	Republic of Media	The Scottish Government
HOW WE HELPED FAIRFAX & FAVOR SCALE SALES HIGHER & HIGHER BY FACEBOOKING & INSTAGRAMMING, PINNING & SNAPPING, TIK-ING & TOK-ING	Lane Media	Fairfax & Favor	Silver
Made for This: A Media Campaign 23 Years in the Making	Republic of Media	Tennent’s Lager	Gold
On The Table	Republic of Media	The Scottish Government with Scotland Food & Drink
Taking the Dread out of Smear Tests	Republic of Media	The Scottish Government	Bronze
Think Different. Think Scotland.	Carat Edinburgh	Scottish Development International

PR

ENTRY	AGENCY	CLIENT	AWARD
A Pee-R campaign	John Doe Group	Highland Spring	Silver
Bibbidy Bobbidy Bru	John Doe Group	IRN-BRU	Gold
Edinburgh Gin Presents Phoebe Waller-Bridge	John Doe Group	Edinburgh Gin
Play Pause Play	Stripe Communications	Royal Bank of Scotland
Scotland Food & Drink - Championing a sector’s Brexit interests	Frame	Scotland Food & Drink	Bronze
#StartingSLC		South Lanarkshire College

SECTOR CATEGORY

(A-Z BY ENTRY NAME)

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY	AGENCY	CLIENT	AWARD
A small ask with a big pay off	Union Direct	Scottish Widows
Every Dream Needs a Plan	The Leith Agency	Royal Bank of Scotland	Silver
Play Pause Play	Stripe Communications	Royal Bank of Scotland	Bronze
#TeamVaccines	The Leith Agency	IFPMA	Gold
The Power of the Question	Union Direct	Scottish Widows
Together for good. Achieving planet health through pension wealth	McCann Manchester	Royal London

FOOD

ENTRY	AGENCY	CLIENT	AWARD
Against all odds	The Union	Scotland Food & Drink	Gold
A recipe for success	The Union	Scotland Food & Drink and The Scottish Government	Bronze
McIntosh - How Scotland Fell Back in Love with Ready Meals	Multiply	McIntosh of Strathmore
MediaCom + Subway: Uniting Vegans and Carnivores with the Subway LoveSub	MediaCom Edinburgh	Subway
Scottish Food & Drink Fortnight 2021	Frame	Scotland Food & Drink
THE LINGO OF LOVE FOR SALMON – MOWI LEAPS OFF SCREENS AND SHELVES THANKS TO ITS NEW ADVERTISING CAMPAIGN	The Lane Agency	MOWI	Silver

DRINK

ENTRY	AGENCY	CLIENT	AWARD
A Brighter Future for Jura Whisky: Refreshing Jura’s brand identity	StudioLR	Jura (Whyte & Mackay)
A Pee-R Campaign	John Doe Group	Highland Spring	Gold
Innis & Gunn: If you know, you know.	Studio Something	Innis & Gunn
Lochlea Distillery: From Grain to Glass	SPEY	Lochlea Distillery
Sustainabili-T	John Doe Group	Tennent’s Lager	Silver
Woodsman in the Woodshed; Nailed It!	Republic of Media	Jura (Whyte & Mackay)	Bronze

PUBLIC SECTOR

ENTRY	AGENCY	CLIENT	AWARD
Breaking the Cycle of Fear	The Union	Police Scotland	Silver
Don't let Christmas be a write-off this year	The Union	Food Standards Scotland	Bronze
Making it a little easier for parents...	The Union	Social Security Scotland
NHS24 – SHOW YOU CARE. PREPARE.	Story UK	NHS 24
That Guy	Stand Agency	Police Scotland	Gold
Zero Waste Scotland x Rankin: Turning The Lens On Food Waste	LUX	Zero Waste Scotland

RETAIL & HOSPITALITY

ENTRY	AGENCY	CLIENT	AWARD
DC Thomson and Outdoor Building Group - Join the Garden Room Revolution		DC Thomson	Bronze
HOW WE HELPED FAIRFAX & FAVOR SCALE SALES HIGHER & HIGHER BY FACEBOOKING & INSTAGRAMMING, PINNING & SNAPPING, TIK-ING & TOK-ING	Lane Media	Fairfax & Favor	Gold
Launching a £1bn destination in a global pandemic	Stripe Communications	St. James Quarter
MediaCom and Tesco Bank: THE POWER OF ONE How simplicity and single-mindedness transformed a process and delivered triple digit sales growth	MediaCom Edinburgh	Tesco Bank
Supporting Kids’ Growing Independence with Johnson and Johnson at Boots	Multiply	Johnson & Johnson	Silver

TOURISM, LEISURE & SPORT

ENTRY	AGENCY	CLIENT	AWARD
Adidas x Scotland. This is for the fans.	Fourtwentyseven	Adidas UK
Four Clubs. One Goal.	Fourtwentyseven	Crimestoppers
National Trust for Scotland: I love this place	Frame	National Trust for Scotland	Gold
Johnnie Walker Princes Street	Frame	Destination Scotland, Diageo	Silver
V&A Dundee: How Night Fever beat Covid Fever in Dundee	Too Gallus	V&A Dundee
Visitor Management, Managed Responsibly		VisitScotland	Bronze

CHAIRMAN’S CATEGORY

(A-Z COMPANY NAME)

CHAIRMAN’S AWARD FOR FIRST TIME ENTRY

CLIENT

V&A Dundee
Linn - WINNER
Johnson & Johnson
Tiso
James Quarter
McIntosh of Strathmore

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CHAIRMAN’S AWARD FOR FIRST TIME ENTRY

AGENCY

BRC Imagination Arts
QueryClick - WINNER
Pim-Pam

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CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE

CLIENT

Wee Smoky
Lochlea Distillery - WINNER
Playlist for Life

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CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE

AGENCY

FourTwentySeven - WINNER
Maguires
Lux Food & Drink

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IMPACT ON A LIMITED BUDGET

ENTRY	AGENCY	CLIENT	AWARD
The V&A Dundee: How Night Fever beat Covid Fever in Dundee	Too Gallus	V&A Dundee	GOLD
Unlocking memories in the major key	Union Direct	Playlist for Life
SQA Modern Apprenticeship Recruitment Campaign	Whitespace	SQA

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SIMON SCOTT AWARD FOR CREATIVITY AND CRAFT

ENTRY	AGENCY	CLIENT	AWARD
Glenmorangie: It’s kind of delicious and wonderful	DDB	Glenmorangie
Zero Waste Scotland x Rankin: Turning The Lens On Food Waste	LUX Food & Drink	Zero Waste Scotland	GOLD
National Trust for Scotland: I love this place	Frame	National Trust for Scotland
THE LINGO OF LOVE FOR SALMON – MOWI LEAPS OFF SCREENS AND SHELVES THANKS TO ITS NEW ADVERTISING CAMPAIGN.	The Lane Agency	Mowi
Solid as a RokBak	StudioLR	Rokbak