2023 Winners

DEVELOPMENT CATEGORY

STAR SCHOOL AWARD

Social Eyes from Thurso High School

ASPIRING CREATIVE STAR

Bronwen Farquhar, Robert Gordon University – The Right Fit

STAR MARKETING STUDENT

Stuart Macaulay, City of Glasgow College

RISING AGENCY STAR

Sarah Baillie, StudioLR

RISING CREATIVE STAR

Joy Mooney, StudioLR

RISING MARKETING STAR

Ross Beveridge, Tennent’s

STRATEGIC CATEGORY

BRAND DEVELOPMENT

ENTRY	AGENCY	CLIENT	AWARD
Digging an ultra-local broadband positioning for GoFibre	Guy & Co	GoFibre	Gold
Lazy Day Foods: How our recipe for rebrand success brought more smiles to the supermarket aisles	Lane	Lazy Day Foods	Silver
Dancing to a new tune - Smokehead Tequila Cask Terminado	Guy & Co	Ian Macleod Distillers	Bronze

DIGITAL STRATEGY

ENTRY	AGENCY	CLIENT	AWARD
Empowering Tenants	Republic of Media	Scottish Government	Gold
Power to the people: Scotland's traffic data at a touch of the finger	The Union	Transport Scotland	Silver
Tesco Bank Car Insurance working: Harder, Better, Faster, Stronger	EssenceMediacom Scotland	Tesco Bank	Bronze

INTERNATIONAL MARKETING

ENTRY	AGENCY	CLIENT	AWARD
The Ultimate Travel Hack		Skyscanner	Gold
Challenging the Stigma of Type 1 Diabetes, One Bounce at a Time	MadeBrave	Medtronic	Silver
The Macallan, Distil Your World, New York	Masters For You	The Macallan	Bronze

INTEGRATED MARKETING

ENTRY	AGENCY	CLIENT	AWARD
Digging an ultra-local brand positioning for GoFibre	Guy & Co	GoFibre	Gold
Discovering Tales of Wonder through Taste	John Doe & Bright Signals	Edinburgh Gin	Silver
The Macallan, Distil Your World- New York	Masters for you / The Leith Agency	The Macallan	Bronze

MARKETING PLANNING & INSIGHTS

ENTRY	AGENCY	CLIENT	AWARD
Repositioning substance dependency in Scotland to tackle stigma.	The Leith Agency	The Scottish Government	Gold
How the Scottish Government reminded people to belt up	The Leith Agency	The Scottish Government	Silver
The Press and Journal - Made for You, Made for Weekends	DC Thomson	The Press and Journal	Bronze

MARKETING IN SOCIETY

ENTRY	AGENCY	CLIENT	AWARD
Scottish Water: Nature Calls	Always Be Content	Scottish Water	Gold
Getting the nation back into donation	Union Direct	Scottish National Blood Transfusion Service	Silver
Challenging the Stigma of Type 1 Diabetes, One Bounce at a Time	MadeBrave	Medtronic	Bronze

COMMUNICATION CATEGORY

ADVERTISING

ENTRY	AGENCY	CLIENT	AWARD
Albert Bartlett - turning a brand proposition into a performance	Guy & Co	Albert Bartlett	Gold
AskThem	Stand	SAMH	Silver
Helping Scotland Kick Its Car Habit	MadeBrave	First Bus	Bronze

BRAND EXPERIENCE

ENTRY	AGENCY	CLIENT	AWARD
Canned Laughter	John Doe	IRN BRU	Gold
Innis & Gunn & The Royal Edinburgh Military Tattoo - Collaboration of Two Scottish Icons	Studio Something	Innis & Gunn	Silver
Challenging perceptions of taste with Black Bottle	Bright Signals & Multiply	Black Bottle	Bronze

DESIGN

ENTRY	AGENCY	CLIENT	AWARD
Lazy Day Foods: How our recipe for rebrand success brought more smiles to the supermarket aisles	Lane	Lazy Day Foods	Gold
The Squiggly Bike	Stand	2023 Cycling World Championships Ltd	Silver
Sky Garden Galloway Gin - A craft gin that shot for the stars	Guy & Co	Dark Art Distillery	Bronze

DIGITAL COMMUNICATION

ENTRY	AGENCY	CLIENT	AWARD
Arming people with the knowledge and confidence to STOP violence against women and girls.	Story	Home Office	Gold
How the South of Scotland became famous	The Union	South of Scotland Destination Alliance	Silver
Glen's Vodka - From 'Paint Stripper' To 'Triple Distilled'	The Leith Agency	Loch Lomond Group	Bronze

MEDIA

ENTRY	AGENCY	CLIENT	AWARD
We Also Make Whisky	Republic of Media & Thirst Craft	Bruichladdich Distillery Company	Gold
Guaranteeing our Young People's Future	Republic of Media	Scottish Government	Silver
Subway: Make Your Own	EssenceMediacom Scotland	Subway	Bronze

PR

ENTRY	AGENCY	CLIENT	AWARD
Bruber Eats	John Doe	IRN BRU	Gold
Scottish Water: World Class Water on Tap	Always Be Content	Scottish Water	Silver
Moments Made Possible	John Doe	Worldwide Cancer Research	Bronze

SECTOR CATEGORY

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY	AGENCY	CLIENT	AWARD
Helping dentists open their finances wide	StudioLR	Wealthwide	Gold
Helping our customers to ease the squeeze	EssenceMediacomX and Ogilvy	Sainsbury’s Bank	Silver
iMultiply Finance Recruitment: Fly little pigs, fly!	UXL, Punk, Bright Signals	iMultiply	Bronze

FOOD

ENTRY	AGENCY	CLIENT	AWARD
Albert Bartlett - turning a brand proposition into a performance	Guy & Co	Albert Bartlett	Gold
Nairn's: Anything is possible when Nything Goes	Lane	Nairn’s	Silver
Nailing Campaign Effectiveness in the Food Category	ALT	McQueens Dairies	Bronze

DRINK

ENTRY	AGENCY	CLIENT	AWARD
Bruber Eats	John Doe	IRN BRU	Gold
Discovering Tales of Wonder through Taste	John Doe & Bright Signals	Edinburgh Gin	Silver
Bruichladdich – We Also Make Whisky Campaign	Republic of Media & Thirst Craft	Bruichladdich Distillery Company	Bronze

PUBLIC SECTOR

ENTRY	AGENCY	CLIENT	AWARD
Scottish Water: Nature Calls	Always Be Content	Scottish Water	Gold
Promoting teen mental health and wellbeing	The Union	The Scottish Government	Silver
ThatGuy2	Stand	Police Scotland	Bronze

RETAIL & HOSPITALITY

ENTRY	AGENCY	CLIENT	AWARD
Have You Met Donkey? - How Listerine Cleaned Up In Tesco in 2022	Multiply	Johnson & Johnson	Gold
A helping hand: How a surgeon's most important tool saved a hotel owned by surgeons.	The Union	Ten Hill Place Hotel	Silver
Bouncing back from the pandemic - How Macdonald Hotels & Resorts smashed 2022	Republic of Media	Macdonald Hotels & Resorts	Bronze

TOURISM, LEISURE, CULTURE & SPORT

ENTRY	AGENCY	CLIENT	AWARD
Cure Your Flight Shame	EssenceMediacom Scotland	Lumo	Gold
How the South of Scotland became famous	The Union	South of Scotland Destination Alliance	Silver
The Enchanted Forest	Cunningly Good Group	The Enchanted Forest Community Trust	Bronze