2024 Winners

DEVELOPMENT CATEGORY

(A-Z BY SURNAME)

STAR SCHOOL AWARD

Hive 25 – Johnstone High School

ASPIRING CREATIVE STAR

Enter the #StudentStatus – Alaska Agneta

Be That Boss – Abi Avery, Christie Morrison & Emily Thomas - WINNER

We Got’cha – Victoria Gerstacker & Manuela Ramirez Pazos

By Your Side Box – Tegan McDougall – HIGHLY COMMENDED

Student Years Well Spent – Elizabeth Rich & Jess Green

Students, Bank On Us – Gemma Skelding

STAR MARKETING STUDENT

Sara Horne – University of Glasgow - WINNER

Dylan McKirdy – City of Glasgow College

Eva Millar – University of Glasgow

RISING AGENCY STAR

Jordan Barnhart, The Union

Lauren Brogan, Frame - WINNER

April Gray, EssenceMediacom

Robyn Hannah, Serps Invaders Ltd

Rachel Lambe, Equator

Ailidh Mather, Multiply

RISING CREATIVE STAR

Brodie Childs , Always Be Content

Diarmuid Corkery, The Union - WINNER

Catriona McDuff, Multiply

Tessa Minshull, VisitScotland

Danny Paylor, StudioLR

RISING MARKETING STAR

Hamish Ellis, Glenmorangie

Jodie Mitchell, Worldwide Cancer Research - WINNER

Dana Porter, Volvo

Gemma Tilley, ICAS

Yasmin Wright, The Scottish Government

Kevin Wood, Loch Lomond Group

STRATEGIC CATEGORY

(A-Z BY AGENCY NAME)

BRAND DEVELOPMENT

ENTRY	AGENCY	CLIENT	AWARD
A renewed focus for the world’s oldest professional accountancy body		ICAS
A New Brand World - Bringing The Dalmore Into The Light	Carre Basset, Leagas Delaney, Savanta, Kantar, Jordan Design	The Dalmore	BRONZE
Must Be Napier	Creature London	Edinburgh Napier University
Go For It from Glasgow Airport	Frame	Glasgow Airport	GOLD
How Changeworks got fit for a future of low-carbon living	Lane	Changeworks	SILVER
Bigger Better Butter: Reinventing Influencer Marketing.	Too Gallus	Buttermilk

DIGITAL STRATEGY

ENTRY	AGENCY	CLIENT	AWARD
Helping our customers care for their pets and save money		Sainsbury’s Bank
How SQA helped learners Get Exam Ready		SQA	GOLD
Institute of Coding Click Start	Always Be Content	Institute of Coding
Striding into success through digital diversification	Lane Media	Humes Outfitters	SILVER
A State of the ART E-commerce Shop	Leith	National Galleries of Scotland	BRONZE
Raising the steaks: How Donald Russell became a cut above	Republic of Media	Donald Russell

INTERNATIONAL MARKETING

ENTRY	AGENCY	CLIENT	AWARD
Becoming Canada's Ultimate Travel Hack		Skyscanner	GOLD
Selling Modern Scotland To The World		Brand Scotland
Establishing Scotland as the Location of Choice for International Investment	Carat	Scottish Enterprise
A Character-Building Challenge	Leith	The Famous Grouse
It’s Time to Rethink Roof Windows	MadeBrave	VELUX	BRONZE
Making Tamnavulin the World’s Fastest Growing Top 20 Malt	StudioLR	Tamnavulin	SILVER

INTEGRATED MARKETING

ENTRY	AGENCY	CLIENT	AWARD
Planet Ardbeg Day 2023. Expanding the Ardbeg Universe	D2 Collective	The Glenmorangie Company	SILVER
How unpredictable tactics brought UEFA Europa League success	Frame	UEFA	BRONZE
How an old favourite reinvented itself for best seller stardom.	Lane	Taylors Snacks
A Character-Building Challenge	Leith	The Famous Grouse
Making Buses Lit - Creating the Next Generation of Bus Users	MadeBrave	First Bus	GOLD
Tales of the Unexpected Around St James Quarter	StudioLR and Lane Media	St James Quarter

MARKETING PLANNING & INSIGHTS

ENTRY	AGENCY	CLIENT	AWARD
Tesco Bank Travel Money: Bag Them Whilst They Pack	EssenceMediacom Scotland	Tesco Bank - Travel Money
ScottishPower: Charging up British Business	LEWIS	ScottishPower
A campaign of public importance: restoring faith in Scotland’s Railway	Republic of Media & D8	ScotRail	BRONZE
A right to be heard	The Union	Police Investigations & Review Commissioner
Making the difference to Adult Social Care	The Union	The Scottish Government	SILVER
Stopping the walls closing in on families in child poverty	The Union	The Scottish Government – Parent Club	GOLD

MARKETING IN SOCIETY

ENTRY	AGENCY	CLIENT	AWARD
Scottish Water - A Brand for all seasons	Always Be Content	Scottish Water
How SSPCA came to the rescue of animals in Scotland	Lane	Scottish SPCA
Opening up about vaginas that close up	Leith	HANX	BRONZE
Convincing Governments to declare a housing emergency	Shape History & Republic of Media	Shelter Scotland	GOLD
Stigma is more harmful than HIV	Stand	Terrence Higgins Trust	SILVER
Stopping the walls closing in on families in child poverty	The Union	The Scottish Government – Parent Club

COMMUNICATION CATEGORY

(A-Z BY AGENCY NAME)

ADVERTISING

ENTRY	AGENCY	CLIENT	AWARD
Menabrea Birra	BMB	Menabrea
Public Health Scotland: Chat. Sign. Protect.	Bright Signals	Public Health Scotland
Tennent's Lager - OOOFT!	John Doe	Tennent's Lager
How The Early Birds Saved Lives	Leith	The Scottish Government	GOLD
Making Buses Lit - Creating the Next Generation of Bus Users	MadeBrave	First Bus	SILVER
Broadening Audiences with Beavers. The Woodsman's 'Well Earned' Campaign.	Mr President, ALT and Republic of Media	The Woodsman	BRONZE

BRAND EXPERIENCE

ENTRY	AGENCY	CLIENT	AWARD
IRN-BRU - Ghost BRU-sters	John Doe	IRN-BRU	SILVER
Fill Yer Boots at the Edinburgh Fringe	LOOP Agencies	The Edinburgh Festival Fringe Society
How We Spent 3-Years Opening Up Campbeltown To The World	Multiply	Glen Scotia
Data Summit and the AI Resistance	The Union	The Data Lab
The schuh OFF with Vans	Union Connect	schuh	BRONZE
Holding up a mirror to pension apathy	Union Direct	Scottish Widows	GOLD

DESIGN

ENTRY	AGENCY	CLIENT	AWARD
Ardray; Uniting Two Worlds Through Design		Ardray
How Changeworks got fit for a future of low-carbon living	Lane	Changeworks
How we turned up the heat on Non-Age Statement Single Malts, with Steam & Fire	Multiply	Loch Lomond Whiskies
Exploding the grid: A radical new take on Tartan	Studio Form	V&A Dundee	GOLD
Tennent’s Lager BVI: evolution of a Scottish icon	Thirst	Tennent’s Lager	SILVER
Bigger Better Butter: Reinventing Influencer Marketing.	Too Gallus	Buttermilk	BRONZE

DIGITAL COMMUNICATION

ENTRY	AGENCY	CLIENT	AWARD
Uniting Friends through Digital Excellence: Laphroaig Càirdeas 2023		Beam Suntory
Institute of Coding Click Start	Always Be Content	Institute of Coding	BRONZE
Baxters: The Pickles With Personality	Bright Signals	Baxters
Opening up about vaginas that close up	Leith	HANX
Selling Modern Scotland to the World	Leith, Carat, Stripe, Dentsu	Brand Scotland	GOLD
Less is More	The Union	Zero Waste Scotland	SILVER

MEDIA

ENTRY	AGENCY	CLIENT	AWARD
Not your usual award entry by ALT & W&M	ALT	Whyte & Mackay
Inspiring a Nation Through The Power of The Bike	Carat	2023 UCI Cycling World Championships
Subway: Show The Love For A Sub	EssenceMediacom Scotland	Subway
bet365 Never Ordinary Media 2023	Republic of Media	bet365	SILVER
Can You Deliver a Successful Media Strategy, Sustainably?	Republic of Media	The Scottish Government	BRONZE
Turning Ostriches into Early Birds to detect cancer early	Republic of Media	The Scottish Government	GOLD

PR

ENTRY	AGENCY	CLIENT	AWARD
Tennent's x Pieute		C&C Group
IRN-BRU Ghost Brusters	John Doe	IRN-BRU
Worldwide Cancer Research - A Lasting Legacy	John Doe	Worldwide Cancer Research
Nessie or Nonsense. A legendary PR campaign.	Muckle Media	The Loch Ness Centre and Continuum Attractions	SILVER
Putting the ‘aye’ in Popeyes	Muckle Media	Popeyes Louisiana Kitchen UK	GOLD
STV Player: Bringing Back Brookie	STV	STV Player	BRONZE

SECTOR CATEGORY

(A-Z BY AGENCY NAME)

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY	AGENCY	CLIENT	AWARD
Tesco Bank: Unlocking data and AI to supercharge customer marketing		Tesco Bank
Job's a good 'un	Frame x EssenceMediacom	s1jobs	SILVER
People Powered - showcasing the powerful combination of people and technology	McCann	Royal London
Specs, Subs & STV	STV Creative	Specsavers
Holding up a mirror to pension apathy	Union Direct	Scottish Widows	GOLD
Helping our customers care for their pets and save money	Vidsy	Sainsbury’s Bank	BRONZE

FOOD

ENTRY	AGENCY	CLIENT	AWARD
Taking MOWI to the Next Level	Carat	MOWI
Delivering stand out for a very different kind of haggis	Frame	Simon Howie
How an old favourite reinvented itself for best seller stardom.	Lane	Taylors Snacks
The 'CAN-Paign'	LUX	Zero Waste Scotland	GOLD
The Stick to 6 Challenge	LUX	Season with Sense by LoSalt	SILVER
Raising the steaks: How Donald Russell became a cut above	Republic of Media	Donald Russell	BRONZE

DRINK

ENTRY	AGENCY	CLIENT	AWARD
Rethinking Drinking with Smokehead	Guy & Co	Smokehead
Tennent's Lager - OOOFT!	John Doe	Tennent's Lager
Oh baby! How IRN-BRU Xtra Won Gen-Z	Leith	IRN-BRU	BRONZE
Broadening Audiences with Beavers. The Woodsman's 'Well Earned' Campaign.	Mr President, ALT and Republic of Media	The Woodsman	GOLD
Menabrea Birra	Republic of Media	Menabrea	SILVER
Making Tamnavulin the World’s Fastest Growing Top 20 Malt	StudioLR	Tamnavulin

PUBLIC SECTOR

ENTRY	AGENCY	CLIENT	AWARD
Scottish Water - A Brand for all seasons	Always Be Content	Scottish Water	SILVER
Cycling Scotland: Leave Space For A Life	Bright Signals	Cycling Scotland	GOLD
Public Health Scotland: Chat. Sign. Protect.	Bright Signals	Public Health Scotland	BRONZE
Glasgow Clyde College: ProspecTok - The World's First TikTok Prospectus	John Doe	Glasgow Clyde College
Making the difference to Adult Social Care	The Union	The Scottish Government
Save Our Pools	Touch Agency	Scottish Swimming

RETAIL & HOSPITALITY

ENTRY	AGENCY	CLIENT	AWARD
Humes Outfitters - Striding into success through digital diversification	Lane Media	Humes Outfitters
An Orgasamazing Christmas	Leith	Lovehoney	SILVER
It’s Time to Rethink Roof Windows	MadeBrave	VELUX	BRONZE
Putting the ‘aye’ in Popeyes	Muckle Media	Popeyes Louisiana Kitchen UK	GOLD
Tales of the Unexpected … Around St James Quarter	StudioLR and Lane Media	St James Quarter
The schuh OFF with Vans	Union Connect	schuh

TOURISM, LEISURE, CULTURE & SPORT

ENTRY	AGENCY	CLIENT	AWARD
Becoming Canada's Ultimate Travel Hack		Skyscanner	BRONZE
Book Bliss Edinburgh International Book Festival	Always Be Content	Edinburgh International Book Festival
The Journey of Flavour: Changing an Industry Through Immersive Experience	Frame	Johnnie Walker Princes Street	SILVER
A Surprising Solution to a Summer of Doom and Gloom	MadeBrave	First Bus
Nessie or Nonsense. A legendary PR campaign.	Muckle Media	The Loch Ness Centre and Continuum Attractions
Tartan: A radical new campaign from Scotland's design museum	Studio Form	V&A Dundee	GOLD

CHAIRMAN'S AND CHAMPIONS AWARDS

(A-Z BY AGENCY NAME)

PIONEERING SPIRIT AWARD

IKEA | IKEA Baby Boom | Norway

Norway experienced a baby boom in 2021, with almost 3,000 more children born than the previous year, representing a 5.5% increase. This insight gave birth to the creation of a new service aimed at helping soon-to-be parents find a unique baby name – a process that data shows can be extremely challenging.

Drawing on more than 70 years of experience in naming products, IKEA looked through over 15,000 pages of old catalogues to gather more than 800 distinctive baby names. The result is The Name Catalogue, a comprehensive physical and digital name bank.

CHAIRMAN’S AWARD FOR FIRST TIME ENTRY CLIENT

Hanx

Lovehoney

Popeyes Louisiana Kitchen UK

Shelter Scotland - WINNER

Taylors Snacks

Terrence Higgins Trust

CHAIRMAN’S AWARD FOR FIRST TIME ENTRY AGENCY

Creature London

Fluid

Mr President - WINNER

Shape History