The
Shortlist

DEVELOPMENT CATEGORY

STAR MARKETING STUDENT sponsored by Edrington UK

Anya Coulter, University of Strathclyde

Lewis Gray, Robert Gordon University

Cameron Hanna, University of Edinburgh

Charlotte Jebson, University of Strathclyde

RISING AGENCY STAR in memory of Jenny Ingram

Jordan Anderson, Guy & Co

Sam Barber, LS Productions

Callum Doyle, The Union (Union Group)

Jack Robb, Republic of Media

Lucie Swindale, LEWIS

Elektra Vais, Always Be Content

RISING CREATIVE STAR sponsored by John Doe

Michael Evans, Guy & Co

Emma Hope, Skyscanner

Ria Jenkins, Union Direct (Union Group)

Catriona McDuff, Multiply

John Murray, VisitScotland

Siân Toolan, Always Be Content

RISING MARKETING STAR sponsored by StudioLR

Amy Beaton, Vets-Now

Molly Gilroy, National Trust for Scotland

Declan Mair, Worldwide Cancer Research

Cailyn McCadden, Brand Scotland

Christine Moorhouse, Royal Zoological Society of Scotland

Sam Porter, Heriot-Watt University

STRATEGIC CATEGORY

Sponsored by: ALT

BRAND DEVELOPMENT

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Under the Microscope – Tamdhu’s Dedication Magnified	Guy & Co	Ian Macleod Distillers
Life Changing Stuff	John Doe	Glasgow Clyde College
‘Sharing The Love’ To Form a Lasting Bond with Scotland	Leith	National Trust for Scotland	Carat
Making funerals less about ’You’, more about ’Them’.	Story	Golden Charter	Flourish, The Media Shop
Mission accomplished: Opening the ranks of the Royal Scots Club	Union Group	Royal Scots Club
Powering a better future, quicker: How marketing helped reassert ScottishPower as a positive force	Union Group	ScottishPower	Carat

DIGITAL STRATEGY

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
The Power to Save	Always Be Content	British Gas
Switching tactics in broadband marketing	Guy & Co	GoFibre	Republic of Media
Building Trust to Tackle Fuel Poverty	GRA	AgilityEco
Try, Convert, Win: The Digital Strategy behind Rugbystore’s Record-breaking Year	Lane Media	Rugbystore
Helping the Public to Stop! Think Fraud and protect themselves	Story	Home Office
Beyond the Zoo	Union Group	Royal Zoological Society of Scotland

INTERNATIONAL MARKETING

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
SITA’s High Performing Global ABM	Always Be Content	SITA
The Meningitis Flag	Leith	Sanofi
VELUX Heat Protection	MadeBrave	VELUX	Carat
Skyscanner Skates to Victory in Canada	Rebel & Thorn	Skyscanner	Little Big Engine
How head, heart and spirit helped us sell Scotland internationally.	Leith	Brand Scotland
Troll Boards	Courage	Skyscanner	5WPR, Rebel & Thorn

INTEGRATED MARKETING

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Winning Customers with Wit, not Wallet		FreeAgent	Republic of Media
Switching Tactics in Broadband Marketing	Guy & Co	GoFibre	Republic of Media
How IRN-BRU Turned a Shred of Hope into an Optimism Epidemic	Leith	IRN-BRU / AG Barr	The7Stars and John Doe
Empowering the UK’s SMEs to Get Growing	Rationale	Bupa Business UK	Stick + Twist Media agency and Lost Clock
Skyscanner Skates to Victory in Canada	Rebel & Thorn	Skyscanner	Little Big Engine
Flipping the Switch: Sparking Trust with Half-Price Weekends	Union Group	Scottish Power	Carat

MARKETING PLANNING, RESEARCH & INSIGHTS

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Lost Shore Let’s Go!	EssenceMediacom Scotland and Emperor	Lost Shore
Putting Dementia at the Heart of Planning	Leith	The Scottish Government	Republic of Media Stripe JRS Research
First Bus Know How	MadeBrave	First Bus
First Bus Off Peak Rail	MadeBrave	First Bus	Stripe PR The Media Shop
Sneaky Peek. Police Scotland Online Child Sexual Abuse Prevention Campaign	Union Group	Police Scotland	Union & Spirit Media
Tackling the Unique Financial Challenges of the Midlife Generation		Hymans Robertson Personal Wealth

MARKETING IN SOCIETY

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Harm Reduction	Bright Signals	SWG3
Let us Choose: a Compassionate Plea for Legalised Assisted Dying	John Doe	Dignity in Dying
24 Puppies	Lane & Lane Media	Scottish SPCA
A Sh*t idea	MadeBrave	Catherine McEwan Foundation
Child Flu Vaccine - A Wee Scoosh	Bright Signals	Public Health Scotland
A Wee Walk Works Wonders	Transform Creative	Transform Scotland	The 2D Workshop, Republic of Media, Jump research

COMMUNICATION CATEGORY

Sponsored by: EssenceMediacom

ADVERTISING

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
24 Puppies	Lane & Lane Media	Scottish SPCA
How IRN-BRU Turned a Shred of Hope into an Optimism-Epidemic	Leith	IRN-BRU / AG BARR	The7Stars John Doe
Warning Scotland’s Drivers: You Only Have to Lose Control Once	Leith	The Scottish Government	Republic of Media Smarts
Turning the Tide	Stand	Caledonian MacBrayne	Republic of Media
Accelerating Skyscanner’s Car Hire Business	Special	Skyscanner	Rebel & Thorn
Troll Boards	Courage	Skyscanner	5WPR, Rebel & Thorn

BRAND EXPERIENCE

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Showcasing The Dalmore’s Artistry at Frieze London	Chorus Arts	Whyte & Mackay
Oh No Blu didn’t: A Perfect Pantomime Partnership	Muckle Media	Radisson Blu Hotel Glasgow
A Vehicle for Change Taking Galloway Cheddar and FareShare UK on a Scottish Road Trip	Spey Media (part of Muckle Media)	Galloway
St James Quarter Sessions	StudioLR	St James Quarter	Lane Media & John Doe
Looking Ahead has Never Looked so Good	Union Group	Scottish Widows
Skyscanner’s Advent(ure) Calendar		Skyscanner

DESIGN

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Rewriting the Script for ’Ewan’s Cut’	Leith	Isle of Arran Distillers	The Whisky Auctioneers, CHAS, We Are Hydrogen
The Ultimate Advent(ure) Calendar		Skyscanner
From the Cocoon to the Crown: How the Design of Bruce the Butterfly	Union Group	ScottishPower

DIGITAL COMMUNICATION

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
The Power to Save	Always Be Content	British Gas
Mini MBA, Major ROI: Marketing a Marketing Course	Always Be Content	Mini MBA
The Digital Refresh - How Highland Spring Poured Itself into Culture	Sunshine The Social Agency	Highland Spring	Republic of Media, Juice, Flood & Partner
Creating Positive Brand Connections Through Content Creators	The Leith Agency	ScotRail	Republic of Media
Turning ’Mum & Dad’s bank into a student must-have	Union Group	Bank of Scotland
Tackling Coercive Control with the Tiktok Generation	Union Group	Police Scotland	Spirit Media

MEDIA

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
The Dalmore	ALT	Whyte & Mackay
Of Course We Choose Citylink	Carat	Citylink
The Recovery of Leisure Travel on Scotland’s Railway	Republic of Media	ScotRail
Visible Value	Republic of Media	Scottish Water
Joining the Journey to Dismantle Stigma Around Fitness to Drive	Republic of Media	The Scottish Government	The Leith Agency & Smarts Agency
Game On Exhibition	The Media Shop	National Museums Scotland

PR

ENTRY	AGENCY	CLIENT
The Ultimate Reunion	Frame	Skyscanner & Scottish Rugby
IRN BRU X Yo! - BRUSHI	John Doe	IRN BRU / AG BARR
Taylor Swift Masterclass	John Doe	Glasgow Clyde College
Iññez & Gunn	Story Shop	Innis & Gunn
Crowdfunding Campaign	Story Shop	Mossgiel Organic Farm
Voice of the Nation	Weber Shandwick	Amazon Ring

SECTOR CATEGORY

Sponsored by: JACK RYAN

FINANCIAL AND PROFESSIONAL SERVICES

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Winning Customers with Wit, not Wallet		FreeAgent	Republic of Media
The Meningitis Flag	Leith	Sanofi
Making Funerals Less About ’You’, More About ’Them’	Story	Golden Charter	Flourish, The Media Shop
How Masters of Change Created a Distinctive, Effective Brand Positioning	Story	University of Edinburgh Business School	Spirit Media
Turning Mum & Dad’s Bank into a Student Must-Have	Union Group	Bank of Scotland
Facing up to the Future	Union Group	Scottish Widows	adam&eveDDB, Zenith Media

FOOD

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Meat & 2.0	EssenceMediacom Scotland	Quality Meat Scotland	News Scotland
This is Gluten Freedom	Lane & Lane Media	Nairn’s
Make it a Gold Christmas: Redefining Festive Classics with Graham’s	Spey Media (part of Muckle Media)	Graham’s Family Dairy	Today Agency
Edinburgh Seafood Festival at St James	StudioLR	St James Quarter	Lane Media, John Doe
Bringing a New Consumer Chompion to Life	Union Group	Lightbody Ventures
How We Beefed up Sales for Donald Russell’s 50th birthday.	Union Group	Donald Russell	Republic of Media

DRINK

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Under the Microscope – Tamdhu’s Dedication Magnified	Guy&Co	Ian Macleod Distillers
IRN BRU X Yo! - BRUSHI	John Doe	IRN BRU / AG BARR
Rewriting the script for ’Ewan’s Cut’	Leith	Isle of Arran Distillers	The Whisky Auctioneers, CHAS, We Are Hydrogen
Water As Nature Intended	Republic of Media	Highland Spring	Juice, Sunshine - The Social Agency
Tennent’s Celebrates a Summer of Football	Studio Something	C&C Group - Tennent’s Lager	John Doe, Republic of Media, Multiply
Bruichladdich, Not Your Classic Campaign	Thirst	Bruichladdich Distillery Company

PUBLIC SECTOR

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Who Owns Scottish Water?	Always Be Content	Scottish Water
Child Flu Vaccine - A Wee Scoosh	Bright Signals	Public Health Scotland
Taylor Swift Masterclass	John Doe	Glasgow Clyde College
Warning Scotland’s Drivers: You Only Have to Lose Control Once	Leith	The Scottish Government	Republic of Media, Smarts
A Little History Changes Everything	Multiply	Historic Scotland
Sneaky Peek - Police Scotland Online Child Sexual Abuse Prevention Campaign	Union Group	Police Scotland	Union, Spirit Media

RETAIL & HOSPITALITY

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Try, Convert, Win: The Digital Strategy Behind Rugbystore’s Record-Breaking Year	Lane Media	Rugbystore
Carnival in the Captial: A RIOmarkable Edinburgh Restaurant Launch	Muckle Media	Rio Brazilian Steakhouse
Eat Out Edinburgh	Muckle Media	Essential Edinburgh
Accelerating Skyscanner’s Car Hire Business	Rebel & Thorn	Skyscanner	Special
Christmas at St James Quarter	StudioLR	St James Quarter	Lane Media, John Doe
Flipping the Switch: Sparking Trust with Half-Price Weekends	Union Group	ScottishPower	Carat

TOURISM, LEISURE, CULTURE & SPORT

ENTRY	AGENCY	CLIENT	OTHERS INVOLVED
Harm Reduction	Bright Signals	SWG3
Lost Shore Let’s Go!	EssenceMediacom Scotland & Emperor	Lost Shore
The Ultimate Reunion	Frame	Skyscanner & Scottish Rugby
The Royal Highland Show must go on	Lane, Lane Media & Muckle Media	RHASS
A Little History Changes Everything	Multiply	Historic Scotland
Turning the Tide	Stand	Caledonian MacBrayne	Republic of Media