2026
DEVELOPMENT CATEGORY
STAR MARKETING STUDENT
This award is sponsored by Edrington
Announced 8 April
ASPIRING CREATIVE STAR
This award is sponsored by Union Direct
Announced early May
RISING AGENCY STAR
Announced 8 April
RISING CREATIVE STAR
Announced 8 April
RISING MARKETING STAR
This award is sponsored by StudioLR
Announced 8 April
STRATEGIC CATEGORY
BRAND DEVELOPMENT
This award is sponsored by VisitScotland
| Bringing brand sass to SAAS, Guy & Co, Pelion |
| Mylo; My Longer Life, Guy & Co, Aegon |
| Once Upon a Time in Scotland, John Doe, Glenmorangie |
| A New Era for Autism Support, Lane, Scottish Autism |
| Transforming a giant from the inside-out, MadeBrave, First Bus |
| Protecting Scotland’s Children, Stand, Children First |
INTERNATIONAL MARKETING
| The Making of an International Masterpiece, ALT, The Dalmore |
| Getting France On-board, Carat, VisitScotland & Scotrail |
| Putting printer security under the spotlight, John Doe, Brother |
| Scotland's Universities Unite For Growth, Leith & Carat, Brand Scotland |
| Mitsuba: Unknown to Unmissable, Sunshine The Social Agency, Mitsuba |
| "Unphorgettable": Laphroaig x Willem Dafoe, View Creative, Suntory Global Spirits |
INTEGRATED MARKETING
| Bish Bash Bentos, Guy & Co, Fray Bentos |
| Golden's Girders, John Doe, IRN-BRU |
| Life begins at bus pass, MadeBrave, First Bus |
| The Authenticity Playbook, mFuse, Virgin Money |
| Homes Build Futures, Muckle Media Group, Homes for Scotland |
| Knorrplay is the new foreplay, Weber Shandwick, Knorr |
MARKETING PLANNING, RESEARCH & INSIGHTS
This award is supported by Jump Research – The Marketing Society Scotland Research Partner.
| Driving Business School Transformation Through Insights, Adam Smith Business School |
| Branding Glasgow, Bright Signals, Glasgow City Council |
| The Inconvenient Truth About School Attendance, Leith, The Scottish Government |
| Transforming a giant from the inside-out, MadeBrave, First Bus |
| Life begins at bus pass, MadeBrave, First Bus |
| Irresistible, Union Group, Qualifications Scotland |
MARKETING IN SOCIETY
This award is supported by The Scottish Government.
| Click Into Place, Always Be Content, Institute of Coding |
| Blowing The Whistle On Abuse, Bright Signals, Scottish Football Association |
| The Loneliest Time of The Year, Bright Signals, Age Scotland |
| Scotland's Biggest Ever Conversation About Suicide, Republic of Media & Electrify, SAMH |
| Protecting Scotland’s Children, Stand, Children First |
| Reframing foster care, Union Group, The Scottish Government |
SMALL BUDGET, BIG IMPACT
| How the SFA Amplified Scotland's Roar, ALT, Scottish Football Association |
| No Dummies: MAM's £7k retail test, EssenceMediacom Scotland, MAM |
| Oasis Masterclass, Glasgow Clyde College, John Doe |
| Know The Warning Signs, Lane, Myeloma UK |
| Poppin' into Princes Street, Muckle Media Group, Popeyes UK |
| Underground activity that overdelivered, Union Group, Len's Self Storage |
COMMUNICATION CATEGORY
Sponsored by: EssenceMediacom
ADVERTISING
| Full Cream Ahead with Mackie's, Lane, Mackie's of Scotland |
| The Can, The Myth, The Legend, Leith, IRN-BRU |
| Five Simple Words. One Permanent Shift., Leith, ScotRail |
| Scotland World Cup OOH, Republic of Media, Skyscanner |
| Own It with ESPC, StudioLR & The Media Shop Scotland, ESPC |
| My Glasgow, My Subway, The Media Shop Scotland, SPT |
BRAND EXPERIENCE
| World's First Pickled Onion Cocktail Bar, John Doe, Garners |
| Meta Club 2.0, John Doe, Meta |
| Driving safely for longer in Scotland, Leith, The Scottish Government |
| Trainsformation: Celebrating 200 Years of Rail., Leith, Network Rail |
| Fettercairn Vanguard: An Exploration of Flavour, Soundbite, Narratives, Northport, Fettercairn |
| Edinburgh Zoo Giant Lanterns, Union Group, Royal Zoological Society of Scotland |
DESIGN, CREATIVITY & CRAFT
| Many Voices One Mascot, 999 Design, Glasgow 2026 Commonwealth Games |
| Ideas That Fly, Always Be Content, SITA |
| Know The Warning Signs, Lane, Myeloma UK |
| A new way to see whisky, StudioLR, Lagg |
| Underground activity that overdelivered, Union Group, Len's Self Storage |
| Cement Europe: Shaping Change, Building Society, Weber Shandwick, Cement Europe |
DIGITAL FIRST
| Click Into Place, Always Be Content, Institute of Coding |
| Switching Tracks with 'AI'dara, Carat, VisitScotland & Avanti |
| From door-to-door to data-driven sales, Republic of Media, GoFibre |
| Once Upon a Time In Scotland, Sunshine The Social Agency, Glenmorangie |
| Nature Makes Us, Sunshine The Social Agency, Highland Spring |
| All We Need Is Now, Sunshine The Social Agency, The Botanist |
MEDIA
This award is sponsored by The Scotsman.
| SITA Self Bag Drop, Always Be Content, SITA |
| The Loneliest Time of The Year, Bright Signals, Age Scotland |
| Chasing The Storm, Carat, SP Energy Networks |
| Closing Scotland's Mental Health Gap, Republic of Media, The Scottish Government |
| Recognising those who care in silence, Republic of Media, Social Security Scotland |
| Back on Track: Reclaiming Scotland's Commute, Republic of Media, ScotRail |
PR
| Limited Edition Flavours, John Doe, IRN-BRU |
| Once Upon a Time in Scotland, John Doe, Glenmorangie |
| Going for Gold with Orkney, Muckle Media Group, Orkney 2025 |
| Diving into RZSS's Giant Lanterns, Muckle Media Group, Royal Zoological Society of Scotland |
| "Unphorgettable": Laphroaig x Willem Dafoe, Suntory Global Spirits |
| The Maclean Brothers Pacific Row, Story Shop, The Maclean Brothers |
SECTOR CATEGORY
Sponsored by: JACK RYAN
FINANCIAL AND PROFESSIONAL SERVICES
| Scottish Widows Reimagines TV via CRM, Broadlab, Scottish Widows |
| Getting MTD Done, FreeAgent |
| Making Tax Digital in Space, FreeAgent / Sent into Space |
| Flipping perceptions of The Exeter, Guy & Co, The Exeter |
| Mylo; My Longer Life, Guy & Co, Aegon |
| Own It with ESPC, StudioLR & T he Media Shop Scotland, ESPC |
FOOD
| It's the Season for Jersey Royals, Dentsu Creative, Albert Bartlett |
| Bish Bash Bentos, Guy & Co, Fray Bentos |
| Full Cream Ahead with Mackie's, Lane, Mackie's |
| Taking on the big bulls, Muckle Media Group, Graham's The Family Dairy |
| Mitsuba: Unknown to Unmissable, Sunshine The Social Agency, Mitsuba |
| Knorrplay is the new foreplay, Weber Shandwick, Knorr |
DRINK
This award is sponsored by Scottish Water
| Putting the fizz back into Magners, Republic of Media, Magners |
| A new way to see whisky, StudioLR, Lagg |
| Once Upon a Time In Scotland, Sunshine The Social Agency, Glenmorangie |
LIFESTYLE & LEISURE
| CalMac's Ferry Back in Time, ALT, CalMac |
| A Wee Bit Obsessed, Bright Signals, Glasgow 2026 Commonwealth Games |
| Blowing The Whistle On Abuse, Bright Signals, Scottish Football Association |
| A Little History Changes Everything, Multiply, Historic Environment Scotland |
| Scotland World Cup OOH, Republic of Media, Skyscanner |
| Every Journey Starts a Story, Stand, CalMac |
PUBLIC SECTOR
| Branding Glasgow, Bright Signals, Glasgow City Council |
| Scotland's Best Kept Season, Carat, VisitScotland |
| The Inconvenient Truth About School Attendance, Leith, The Scottish Government |
| Scotch. When you know, you know., Multiply, QMS |
| A Life Still Yours, Stand, Social Security Scotland |
| Irresistible, Union Group, Qualifications Scotland |
AI, AUTOMATION & EMERGING TECH
| Meta Club 2.0, John Doe, Meta |
| Turning the Tide on Carbon Emissions, Numodo, Severn Trent Water |
| Tackling Pensions Apathy: AI Meets Vanity, Union Group, Lloyds Banking Group |
B2B
| Ideas That Fly, Always Be Content, SITA |
| Getting MTD Done, FreeAgent |
| Making Tax Digital in Space, FreeAgent / Sent into Space |
| Bringing brand sass to SAAS, Guy & Co, Pelion |
| Putting print security under the spotlight, John Doe, Brother |
| The hidden cost of financial stress, Hymans Robertson Personal Wealth |
CHAIRMAN'S AND CHAMPIONS AWARDS
Sponsored by: Suntory Global Spirits
CHAIRMAN'S AWARD FOR FIRST TIME ENTRY (CLIENT)
Announced 14 April
CHAIRMAN'S AWARD FOR FIRST TIME ENTRY (AGENCY)
Announced 14 April
CHAIRMAN'S AWARD FOR SME (CLIENT)
Announced 14 April
CHAIRMAN'S AWARD FOR FIRST TIME ENTRY (AGENCY)
Announced 14 April
STAR AGENCY OF THE YEAR
Announced 15 April
STAR MARKETING TEAM OF THE YEAR
Announced 15 April
INSPIRATIONAL AGENCY STAR OF THE YEAR
Announced 15 April
INSPIRATIONAL MARKETING STAR OF THE YEAR
This award is sponsored by Denholm.
Announced 15 April
THE STARS ARE CALLING
Shortlist announced from w/c 30 March.
Strategic Partners
Event Partner
Creative Partner
Website Partner
PR Partner
Sponsors
Supporters
